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- Tasks: Lead product marketing for global aviation tech, creating strategies and compelling messaging.
- Company: Join a dynamic B2B technology company in the aviation sector.
- Benefits: Competitive salary, remote work, travel opportunities, and team management experience.
- Why this job: Make a strategic impact in a fast-paced environment while shaping product marketing.
- Qualifications: 10+ years in marketing, strong communication skills, and experience with HubSpot and Adobe tools.
- Other info: Opportunity to manage a growing team and collaborate across Europe.
The predicted salary is between 52000 - 65000 £ per year.
Remote (UK) 65,000 - 75,000 - 12+ Month FTC
Are you an experienced Product Marketing Manager with a passion for defining go-to-market strategy, creating compelling messaging and driving adoption in B2B technology environments? We are hiring a Product Marketing Manager to lead product marketing across a global aviation technology ecosystem. You will define customer-centric value propositions, manage go-to-market campaigns, collaborate cross-functionally, and oversee marketing execution for a range of digital solutions used worldwide by airlines, MROs and aviation professionals. This is a UK remote role on a 12+ month fixed term contract, with occasional travel to Birmingham, London and European locations.
About the Role
As Product Marketing Manager, you will work at the intersection of Product, Sales, Customer Success, and Business Intelligence. Your goal will be to align marketing activity with commercial objectives, ensuring products are effectively positioned in the market and clearly understood by customers. You will also manage the Marketing Executive and contribute to the wider ecosystem marketing strategy.
Key Responsibilities
- Develop product messaging and positioning that clearly articulates customer value across multiple decision‐making audiences
- Create go‐to‐market strategies and multi‐channel campaigns for new product launches, feature rollouts, and customer engagement
- Produce technical and commercial content that supports marketing campaigns, sales enablement and internal communications
- Define KPIs and use data to analyse campaign performance, using a test‐and‐learn approach to optimise outputs
- Oversee brand integrity and messaging across all touchpoints, collaborating with in‐house and agency designers
- Support internal product communications to ensure visibility of initiatives across the wider ecosystem
- Manage the Marketing Executive and contribute to strategic planning and budget alignment
- Collaborate with Product, Commercial, and regional teams to deliver campaigns that support business growth
Candidate Requirements
- 10+ years of experience in marketing, with a focus on product marketing and campaign execution
- Experience managing or mentoring team members
- Proven ability to define product value propositions and create strategic marketing plans
- Hands‐on experience with HubSpot, WordPress and Adobe Creative Suite (Photoshop, Illustrator, PremierePro, Express)
- Strong written and verbal communication skills, with the ability to translate technical concepts into customer‐facing messaging
- Excellent project management and stakeholder collaboration skills
- Understanding of the aviation technology sector or B2B SaaS is desirable
- Degree in Marketing, Business or related field, or professional qualification (CIM, Mini MBA) is beneficial
What's on Offer
- Salary: 65,000 - 75,000 per annum (Fixed Term Contract)
- Remote working within the UK
- Travel opportunities across Europe and UK (up to 25%)
- High‐impact, strategic role in a global aviation technology ecosystem
- Opportunity to shape product marketing strategy and manage a growing team
If you're a commercially‐minded Product Marketing Manager ready to make a strategic impact in a highly collaborative and fast‐paced B2B tech environment, click apply now to learn more.
Product Marketing Manager - B2B Technology, Aviation in London employer: Applause IT Recruitment Ltd
Contact Detail:
Applause IT Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - B2B Technology, Aviation in London
✨Network Like a Pro
Get out there and connect with people in the aviation tech space! Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Show Off Your Skills
When you land that interview, be ready to showcase your product marketing expertise. Bring examples of successful campaigns you've led, and don’t shy away from discussing how you’ve driven adoption in previous roles. We want to see your passion!
✨Tailor Your Approach
Make sure to tailor your pitch to the specific company and role. Research their products and market positioning, and come prepared with ideas on how you can contribute to their success. This shows you’re not just another candidate; you’re the right fit!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and making an impact in the B2B tech world.
We think you need these skills to ace Product Marketing Manager - B2B Technology, Aviation in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Product Marketing Manager. Highlight your experience in B2B technology and aviation, and don’t forget to showcase your skills in creating go-to-market strategies and compelling messaging.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about product marketing in the aviation tech space. Share specific examples of how you've driven adoption and aligned marketing with commercial objectives.
Showcase Your Skills: We want to see your hands-on experience with tools like HubSpot and Adobe Creative Suite. Include any relevant projects or campaigns you've worked on that demonstrate your ability to create strategic marketing plans and manage teams.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in our global aviation technology ecosystem.
How to prepare for a job interview at Applause IT Recruitment Ltd
✨Know Your Product Inside Out
Before the interview, dive deep into the products and services offered by the company. Understand their value propositions and how they fit into the aviation technology landscape. This will help you articulate your thoughts on go-to-market strategies and customer engagement during the interview.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led in the past. Highlight your role in defining messaging, managing execution, and analysing performance. Use metrics to demonstrate the impact of your work, as this will resonate well with the interviewers looking for a results-driven candidate.
✨Emphasise Cross-Functional Collaboration
Since the role involves working closely with various teams, be ready to discuss your experience in cross-functional collaboration. Share examples of how you've worked with product, sales, and customer success teams to align marketing activities with business objectives. This will show that you can thrive in a team-oriented environment.
✨Prepare Questions About Their Strategy
Interviews are a two-way street, so come prepared with insightful questions about the company's marketing strategy and future goals. Ask about their approach to customer engagement and how they measure success. This not only shows your interest but also gives you valuable insights into their operations.
