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- Tasks: Lead exciting B2B marketing campaigns in the travel sector, from strategy to execution.
- Company: Join a well-established Travel Technology client shaping the future of travel.
- Benefits: Enjoy hybrid working, 33 days holiday, and a significant annual bonus.
- Why this job: Make a real impact in a creative environment while boosting brand awareness and sales.
- Qualifications: 2-3 years in a senior marketing role, with strong multi-channel campaign experience.
- Other info: Opportunity for internal training and development in a modern office with social facilities.
The predicted salary is between 28000 - 36000 £ per year.
Lead Marketing Communications Executive. B2B Travel, Copy, Email, Content, Social, Events
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.
Near Chester, Liverpool, Warrington, Wirral, North Wales. Hybrid working model.
£32,000 – £36,000 Base Salary + Fantastic Benefits Package + Significant Bonus
Applause IT are pleased to be working again with this well-established Travel Technology client Group, on an exciting opportunity for a talented B2B Lead Marketing Exec with expertise in campaign management, digital marketing, and content creation. You\’ll lead end-to-end marketing campaigns for airfare and cruise products, combining strategic planning, creative execution, and data-driven analysis to boost customer engagement, brand awareness, and sales performance.
This role is ideal for a marketing professional who thrives in a fast-paced, creative environment and wants to make a real impact in the travel and tourism sector. Agency and in house experience all of interest.
Key Responsibilities
Crafting stand out integrated B2B marketing campaigns.
Produce compelling copywriting and content for multi-channel campaigns.
Ensure high standards through meticulous proofing and brand consistency.
Analyse campaign performance and produce reports with clear recommendations for improvement.
Manage supplier, partner, and trade press relationships to maximise exposure.
Organise and deliver events, trade shows, and sponsorship opportunities.
Maintain accurate budget tracking and campaign ROI reporting.
Drive innovation in marketing strategies, channels, and creative content.About You
Minimum 2-3 years\’ experience in a senior or lead marketing exec role, ideally within B2B OR Travel.
Proven track record in multi-channel campaign delivery (digital copy, email, events, PR).
Strong understanding of marketing strategy, brand positioning, and audience engagement.
Confident in giving creative direction and producing high-quality content.
Excellent stakeholder management and communication skills.
Highly organised team player with a proactive approach.
Ability to deputise for the Marketing Brand Manager when required.What\’s on Offer
Significant annual company bonus.
33 days holiday (including bank holidays).
5% matched pension contribution.
Hybrid working options (3 days in office).
Modern office with on-site gym and social facilities.
Internal training and development opportunities.
Additional well being and lifestyle benefits.Apply now to discover what it\’s like to be part of a company that\’s shaping the future of travel behind the scenes – and putting marketing at the heart of that journey
Lead Marketing Communications Executive employer: Applause IT Recruitment Ltd
Contact Detail:
Applause IT Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Marketing Communications Executive
✨Tip Number 1
Familiarise yourself with the latest trends in B2B travel marketing. Understanding current industry dynamics will help you speak confidently about how you can contribute to the company's goals during interviews.
✨Tip Number 2
Network with professionals in the travel and marketing sectors. Attend relevant events or webinars to connect with potential colleagues and gain insights that could give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led. Be ready to explain your role, the strategies you employed, and the results achieved, as this will demonstrate your capability to drive impactful marketing initiatives.
✨Tip Number 4
Research the company’s previous marketing campaigns and their performance. This knowledge will allow you to suggest innovative ideas during your interview, showing that you're proactive and genuinely interested in contributing to their success.
We think you need these skills to ace Lead Marketing Communications Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, campaign management, and content creation. Use specific examples that demonstrate your ability to lead multi-channel campaigns and drive engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the travel industry and your understanding of marketing strategies. Mention how your skills align with the key responsibilities outlined in the job description.
Showcase Your Achievements: In your application, include quantifiable achievements from previous roles, such as successful campaigns you've led or improvements in engagement metrics. This will help illustrate your impact and effectiveness as a marketing professional.
Proofread and Edit: Before submitting your application, thoroughly proofread all documents to ensure there are no spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at Applause IT Recruitment Ltd
✨Showcase Your Campaign Success
Be prepared to discuss specific B2B marketing campaigns you've led in the past. Highlight your role in crafting strategies, executing them, and analysing their performance. Use metrics to demonstrate how your efforts boosted engagement and sales.
✨Demonstrate Your Copywriting Skills
Since the role involves producing compelling copy, bring examples of your previous work. Be ready to explain your creative process and how you ensure brand consistency across different channels.
✨Know the Travel Industry
Familiarise yourself with current trends in the travel and tourism sector. Being able to discuss how these trends impact marketing strategies will show your passion for the industry and your ability to innovate.
✨Prepare for Stakeholder Management Questions
Expect questions about how you manage relationships with suppliers, partners, and trade press. Think of examples where you've successfully navigated challenges or maximised exposure for a campaign.
