At a Glance
- Tasks: Lead demand generation initiatives and execute marketing campaigns across key industries.
- Company: Join Appian, a leader in AI automation with a culture of excellence.
- Benefits: Enjoy competitive salary, health coverage, mental health support, and tuition reimbursement.
- Other info: Access diverse growth opportunities and be part of an inclusive community.
- Why this job: Make a real impact in a dynamic environment while driving business growth.
- Qualifications: 6+ years in B2B marketing with strong demand generation experience required.
The predicted salary is between 50000 - 65000 £ per year.
Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.
As the Senior Field Marketing Manager for the UKI at Appian, you will lead demand generation initiatives across the region. Reporting to the Director of Field Marketing, UKI your role will focus on driving business growth through strategic planning, execution, and optimisation of industry-wide, industry-specific, and account-based marketing campaigns. Your efforts will aim to generate demand, expand market share, and strengthen engagement within key industries and priority accounts in the region. Design and execute scalable GTM programs including executive events, regional campaigns, and support partner-led initiatives, where required tailored to local markets.
You’ll be results driven and will work in close collaboration with the extended Appian Marketing team, plus other departmental stakeholders to ensure that Marketing efforts align with overall business objectives. You will oversee regional budget allocation, investment prioritization, and ROI accountability across field programs. This role requires a good understanding of the best marketing practices and trends, plus the ability to be hands-on whenever necessary to get work done.
Key Responsibilities:
- Develop and execute comprehensive demand generation programs tailored to the key industries and priority accounts within the region, aligned with overall business objectives and revenue targets.
- Create and implement account specific marketing plans in collaboration with account teams.
- Lead campaign execution across various channels, including events, content marketing, email marketing, and growth account marketing targeting specific accounts.
- Partner closely with Sales leadership to align Marketing and Sales initiatives, optimise lead management processes, and accelerate pipeline and revenue growth.
- Utilize data-driven insights and analytics to track campaign performance, measure ROI, and continuously optimise marketing programs to maximise impact, efficiency, and business outcomes.
- Help identify and prioritise key buying personas and target accounts, tailoring messaging and content to maximise relevance, engagement, and conversion opportunities.
- Collaborate with cross-functional teams, including Partner Marketing, Digital Marketing, PR & Comms, and Customer Marketing to combine integrated marketing efforts in the best possible way.
- Stay abreast of industry trends, the competitive landscape, and customer insights to shape marketing strategies and uncover new opportunities for growth and differentiation.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related area.
- Minimum of 6 years of experience in B2B marketing, with a focus on demand generation, preferably in the enterprise software or technology industry.
- Proven track record of developing and executing demand generation strategies that drive pipeline growth and revenue across key industries, including Manufacturing, Telecommunications, Travel & Transport, Energy & Utilities, Life Sciences, Retail, and the Public Sector.
- Account Based Marketing experience.
- Strong personal and cross-functional team leadership skills.
- Ability to mentor and support junior team members, fostering their technical and professional development.
- Good analytical abilities, with proficiency in marketing analytics tools and platforms to track and measure campaign performance.
- Excellent communication, collaboration, and stakeholder management skills.
- Strategic thinker with the ability to translate market insights into actionable marketing plans.
- Self-motivated and results-oriented, with a passion for driving business impact and exceeding targets.
The base salary provided represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.
Appian offers a comprehensive benefits package, which may include health coverage, life and disability insurance, an Employee Assistance Program (EAP) with free mental health support, an Employee Stock Purchase Program (ESPP), lifestyle allowance, tuition reimbursement, and family-forming benefits. Benefits may vary by country. Please ask your Talent Acquisition Specialist for details on the benefits available in the location you are applying to.
Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.
About Appian:
Appian provides AI automation for mission-critical work. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We’ve been automating processes for more than 25 years and understand enterprise operations like no one else. For more information, visit appian.com.
Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.
Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Senior Field Marketing Manager employer: Appian
At Appian, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our London-based team enjoys the benefits of a hybrid work model, competitive compensation, and ample opportunities for professional growth, all while contributing to impactful solutions in the Financial Services and Insurance sectors. Join us to be part of a forward-thinking company that values your expertise and encourages your career development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Field Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Appian and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Appian are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Appian on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Appian. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Field Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Appian. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Appian:Show us that you’ve done your homework! In your application, briefly mention what you admire about Appian’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Appian
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Appian will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Appian, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
