At a Glance
- Tasks: Create engaging content for social media, blogs, and marketing materials while supporting exciting projects.
- Company: Join APPI Health Group, a leader in Pilates education and wellness.
- Benefits: Enjoy a competitive salary, company events, pension, and wellness programmes.
- Other info: Hybrid work model with great career growth opportunities.
- Why this job: Be part of a creative team making a real impact in health and fitness.
- Qualifications: Experience in marketing, strong writing skills, and a passion for wellness.
The predicted salary is between 28000 - 28000 £ per year.
This full-time on-site position offers great opportunities for career growth.
Location: Kensal Rise, London (NW10 5LJ)
Full-time – Hybrid (3 days at Head Office, 2 days working from home)
Start date: ASAP
Salary: £28,000 per annum
About APPI Health Group: APPI Health Group is a globally recognised leader in Pilates teacher training, providing world-class education for physiotherapists, fitness professionals, and movement specialists. Our courses empower individuals to integrate the APPI method into their practice, supporting rehabilitation, fitness and overall well-being.
About the Role: We are looking for a creative, organised and proactive Content & Marketing Executive to support the APPI marketing team across content creation, social media, digital platforms and marketing projects. This is a varied, hands-on role working closely with presenters, students, videographers and the wider marketing team.
Key Responsibilities:
- Content & Social Media: Manage and create content for APPI Education, APPI TV and APPI Clinics social channels. Create approximately 3–5 social posts per week and contribute to monthly content planning. Capture and curate content from filming days, courses, clinics and events. Write copy for social media, email, web and other marketing materials.
- Podcast Production: Research and approach potential guests and topics. Coordinate recordings and support the editing and publishing of episodes. Identify key sound bites and create promotional content.
- APPI TV & Members Area: Coordinate with presenters ahead of filming and ensure all required content is received. Support filming days and check footage, running sheets and descriptions. Source and coordinate content for the Members Area, including presenter content, articles, case studies and live sessions. Help maintain a consistent bank of fresh content across both platforms.
- Content, Websites & Resources: Create and update blogs, case studies, whitepapers and other educational resources. Assist with creating, updating and maintaining APPI landing pages and website content. Support the optimisation and refreshing of existing content. Gather student testimonials and authority content.
- Design & Marketing Materials: Create and update marketing materials including social assets, brochures, manuals, class plans and lecture slides. Produce in-house promotional materials and support design projects across the business.
- Events & General Marketing: Support content creation and presenter outreach for APPI events and On Tour. Assist the wider marketing team with campaigns and projects as required.
Skills & Experience:
- Experience in marketing, content creation, social media or communications.
- Strong copywriting and communication skills.
- Creative eye with an understanding of social media and digital content.
- Strong organisational skills and attention to detail.
- Experience with WordPress is desired.
- Experience with Canva and/or video editing software is desirable.
- An interest in Pilates, fitness, health or wellbeing is desired.
- Ability to manage multiple projects and work collaboratively across a team.
Desirable:
- Experience using WordPress.
- Experience with podcast production.
- Knowledge of SEO and content optimisation.
- Experience with email marketing platforms such as Drip or Mailchimp.
- An interest in Pilates, fitness, health or wellness.
- Experience working within the health, fitness, education or wellness industries.
Benefits:
- £28,000 per annum
- Company events
- Company pension
- Employee discount
- Wellness programme
Work Location: Hybrid remote in London NW10 5LJ
Schedule: Full-time, Monday–Friday 3 days at our Head Office in Kensal Rise, London 2 days working from home 9:00 am – 5:00 pm Occasional weekends for events, usually around 3 times per year.
Content Marketing Executive at APPI Healthgroup employer: APPI Healthgroup
APPI Health Group is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of Kensal Rise, London. With a strong focus on employee growth, we provide numerous opportunities for professional development, alongside a comprehensive wellness programme and engaging company events that enhance team spirit. Join us to be part of a globally recognised leader in Pilates education, where your contributions will directly impact the health and wellbeing of our community.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Executive at APPI Healthgroup
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for APPI Healthgroup and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like APPI Healthgroup are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with APPI Healthgroup on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at APPI Healthgroup. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Marketing Executive at APPI Healthgroup
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit APPI Healthgroup. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of APPI Healthgroup:Show us that you’ve done your homework! In your application, briefly mention what you admire about APPI Healthgroup’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at APPI Healthgroup
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at APPI Healthgroup will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At APPI Healthgroup, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
