Product Marketing Manager

Level up the apps that level up the world’s favourite tools. 3,000+ companies — Adobe, Deloitte, Oracle, Dyson, Grammarly, SpaceX — use AppFox apps to bring order to Confluence, Jira, Miro and monday.com. Approvals that take minutes, not weeks. Compliance baked in, not bolted on. Jira instances that hum instead of sprawl.

We’ve built the products. Now we want a Product Marketing Manager who can make them impossible to ignore.

The role:

• You’ll own the marketing engine for our portfolio: Workflows, Approvals, Compliance and Captionizer for Confluence; Optimizer for Jira; Workflows for Miro; and Approvals for monday.com.
• Your job is to turn product capability into demand — across the Atlassian Marketplace, the monday.com Marketplace, our website, and every channel in between.
• You’ll report directly to the Head of Product and partner closely with our Product Manager, Product Owners, Customer Success Manager and the wider Automation Consultants marketing team (led by our Head of Marketing).
• You’ll lead a small but growing team of marketeers, with budget to back them.

This is a rare opportunity: small enough to ship something every week, big enough to move the numbers on a portfolio used by some of the biggest names in tech.

What you’ll actually do:

• Run the content engine. Web pages, blogs, social, email, video, listing copy. High volume, on-brand, conversion-focused.
• Plan and ship campaigns. Multi‑channel, organic and paid, around our launches and our solution narratives (compliance & control, platform health, content lifecycle, data security, visibility & accountability).
• Own marketplace performance. Atlassian and monday.com listings are conversion pages. Treat them like landing pages: copy, screenshots, pricing presentation, A/B tests, ranking signals.
• Get us found — by humans and by AI. Modern SEO plus Generative Engine Optimization (GEO).
• Run events that convert. Plan our presence at Atlassian Team, monday.com events and partner conferences.
• Activate the partner channel. A meaningful share of our pipeline comes through Atlassian and monday.com themselves, plus solution partners worldwide.
• Measure what matters. Trial signups, paid conversion, marketing‑attributable revenue, channel ROI, campaign performance.
• Manage agencies and freelancers from brief to delivery, on time and on budget.

You’ll work alongside Product Management (who own competitor analysis, market research and roadmap) and Customer Success (who own onboarding, adoption and renewal). You’re free to focus on what marketing does best: getting the right message to the right buyer at the right moment.

You’re using AI to shape the future of marketing. This is the bit we care most about. We’re a small team building for a market that’s changing fast. The marketers who’ll thrive here aren’t using AI as a novelty — they’ll use it as a force multiplier.

Most importantly, you need to be enthusiastic about AI. You need to appreciate that marketing and the B2B SaaS industry are shifting, and you must be curious and keen to learn new ideas and develop new concepts.

So, over time, you will need to:

• Be fluent with Claude Cowork (or a similar AI agent) and use it daily to draft, research, analyse and automate the work that used to eat your week.
• Know how to train an AI on our brand voice — style guides, exemplar content, product positioning, prompt libraries.
• Build small agentic workflows that batch the repetitive stuff: weekly performance digests, listing copy variants, campaign briefs, social drafts, partner‑newsletter pulls.
• Stay current. New models, new tools, new GEO signals — you’ll bring them to us, not the other way around.

If you think that marketing hasn’t changed in the last few years, then this isn’t the role. If you’re keen to build your own agentic marketing coworkers, keep reading.

Your profile:

• 3+ years in B2B marketing, ideally SaaS, delivering multi‑channel campaigns end‑to‑end.
• Be fluent with one or more AI tools and use them frequently to research, analyse and automate the work you do.
• Be enthusiastic and curious, with a strong drive to constantly improve, automate and redefine what is possible.
• Strong written and oral communication.
• Analytical: comfortable in Google Analytics, marketplace dashboards, HubSpot or similar.
• SEO fundamentals plus a real point of view on how AI search is reshaping discovery.
• Budget ownership and ROI reporting.
• Bachelor’s degree or equivalent (e.g. CIM) at 2:1 or above.
• Willing to travel locally, nationally and occasionally internationally for events.

Nice to have:

• Experience leading or mentoring a small team.
• Experience with Claude Cowork or modern AI tooling beyond chat.
• B2B product marketing experience for software sold via marketplaces.
• Familiarity with the Atlassian or monday.com ecosystems as a user, partner or vendor.
• Experience marketing to technical audiences.
• Hands‑on with HubSpot, SEMRush, Google Ads, CMS systems.
• Video production chops.

Why us?

We’re a small team with big ambitions, backed by 20+ years of Atlassian expertise from our parent company, Automation Consultants — a Platinum Solution Partner and Atlassian Partner of the Year (App Innovator). We’re SOC 2 and ISO 27001 certified, recognised as a UK Best Workplace, and we ship products customers love.

33 days annual leave (including bank holidays), hybrid working and flexible hours, private healthcare and dental insurance, enhanced maternity and paternity, personal training budget and dedicated development plan, electric car scheme and Cycle to Work, on‑site gym, showers, yoga and more, regular company‑wide and team socials.

About us: AppFox is part of Automation Consultants — a Platinum Atlassian Solution Partner with two decades in digital transformation. Together we build the apps that help teams get more out of the tools they already love.