At a Glance
- Tasks: Lead marketing for innovative apps used by top companies like Adobe and SpaceX.
- Company: Join a dynamic team at AppFox, backed by 20+ years of expertise.
- Benefits: Enjoy 33 days annual leave, hybrid working, and a personal training budget.
- Other info: Opportunity to grow your career while shaping the future of marketing.
- Why this job: Make an impact in a fast-paced environment with cutting-edge AI tools.
- Qualifications: 3+ years in B2B marketing, strong communication skills, and AI fluency.
The predicted salary is between 55000 - 65000 £ per year.
Level up the apps that level up the world’s favourite tools. 3,000+ companies — Adobe, Deloitte, Oracle, Dyson, Grammarly, SpaceX — use AppFox apps to bring order to Confluence, Jira, Miro and monday.com. Approvals that take minutes, not weeks. Compliance baked in, not bolted on. Jira instances that hum instead of sprawl. We’ve built the products. Now we want a Product Marketing Manager who can make them impossible to ignore.
The role involves owning the marketing engine for our portfolio: Workflows, Approvals, Compliance and Captionizer for Confluence; Optimizer for Jira; Workflows for Miro; and Approvals for monday.com. Your job is to turn product capability into demand — across the Atlassian Marketplace, the monday.com Marketplace, our website, and every channel in between.
You’ll report directly to the Head of Product and partner closely with our Product Manager, Product Owners, Customer Success Manager and the wider Automation Consultants marketing team (led by our Head of Marketing). You’ll lead a small but growing team of marketeers, with budget to back them. This is a rare opportunity: small enough to ship something every week, big enough to move the numbers on a portfolio used by some of the biggest names in tech.
What you’ll actually do:
- Run the content engine: Web pages, blogs, social, email, video, listing copy. High volume, on-brand, conversion-focused.
- Plan and ship campaigns: Multi-channel, organic and paid, around our launches and our solution narratives (compliance & control, platform health, content lifecycle, data security, visibility & accountability).
- Own marketplace performance: Treat Atlassian and monday.com listings like landing pages.
- Get us found — by humans and by AI: Modern SEO plus Generative Engine Optimization (GEO).
- Run events that convert: Plan our presence at Atlassian Team, monday.com events and partner conferences.
- Activate the partner channel: Drive co-marketing campaigns, partner enablement, joint content.
- Measure what matters: Report trial signups, paid conversion, marketing-attributable revenue, channel ROI, campaign performance.
- Manage agencies and freelancers from brief to delivery, on time and on budget.
You’ll work alongside Product Management and Customer Success. You’re free to focus on what marketing does best: getting the right message to the right buyer at the right moment.
You’re using AI to shape the future of marketing:
We’re a small team building for a market that’s changing fast. The marketers who’ll thrive here aren’t using AI as a novelty — they’ll use it as a force multiplier. Most importantly, you need to be enthusiastic about AI and appreciate that marketing and the B2B SaaS industry are shifting.
Your profile:
- 3+ years in B2B marketing, ideally SaaS, delivering multi-channel campaigns end-to-end.
- Be fluent with one or more AI tools and use them frequently.
- Strong written and oral communication skills.
- Analytical: comfortable in Google Analytics, marketplace dashboards, HubSpot or similar.
- Budget ownership and ROI reporting.
- Bachelor’s degree or equivalent (e.g. CIM) at 2:1 or above.
- Willing to travel locally, nationally and occasionally internationally for events.
Nice to have:
- Experience leading or mentoring a small team.
- Experience with Claude Cowork or modern AI tooling beyond chat.
- B2B product marketing experience for software sold via marketplaces.
- Familiarity with the Atlassian or monday.com ecosystems.
- Experience marketing to technical audiences.
- Hands-on with HubSpot, SEMRush, Google Ads, CMS systems.
- Video production skills.
Why us?
We’re a small team with big ambitions, backed by 20+ years of Atlassian expertise from our parent company, Automation Consultants. We’re SOC 2 and ISO 27001 certified, recognised as a UK Best Workplace, and we ship products customers love. Benefits include 33 days annual leave including bank holidays, hybrid working and flexible hours, private healthcare and dental insurance, enhanced maternity and paternity, personal training budget and dedicated development plan.
Product Marketing Manager in Reading employer: AppFox | Building apps for Atlassian & monday.com
At AppFox, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. With a strong emphasis on employee growth, we offer a personal training budget and dedicated development plans, ensuring our team members thrive in their careers. Located in a vibrant tech hub, we provide hybrid working options, generous annual leave, and a supportive environment where creativity and AI-driven marketing strategies are encouraged.
Contact Details:
AppFox | Building apps for Atlassian & monday.com Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how you can make their offerings impossible to ignore, just like they want!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Product Marketing Manager in Reading
Some tips for your application 🫡
Show Your Passion for AI:We want to see your enthusiasm for AI in your application! Make sure to highlight any experience you have with AI tools and how you've used them to enhance your marketing efforts. This will show us that you're ready to embrace the future of marketing.
Tailor Your Content:When applying, don’t just send a generic CV and cover letter. Tailor your content to reflect our job description. Use keywords from the listing and demonstrate how your skills align with what we’re looking for. This helps us see you as a perfect fit!
Quantify Your Achievements:We love numbers! In your application, include specific metrics that showcase your past successes in B2B marketing. Whether it’s conversion rates, campaign performance, or revenue growth, quantifying your achievements makes your application stand out.
Keep It Professional Yet Engaging:While we appreciate a friendly tone, remember to keep your application professional. Use clear, engaging language that reflects your personality but also shows us you mean business. We want to see your creativity shine through!
How to prepare for a job interview at AppFox | Building apps for Atlassian & monday.com
✨Know Your Products Inside Out
Before the interview, make sure you thoroughly understand AppFox's products and how they fit into the Atlassian and monday.com ecosystems. Be ready to discuss how you would turn product capabilities into demand and share specific ideas on marketing strategies.
✨Showcase Your AI Enthusiasm
Since the role requires a strong understanding of AI tools, come prepared to discuss your experience with AI in marketing. Share examples of how you've used AI to enhance campaigns or improve efficiency, and express your eagerness to learn and adapt to new technologies.
✨Prepare for Multi-Channel Campaign Discussions
Be ready to talk about your experience with multi-channel campaigns. Have examples at hand that demonstrate your ability to plan, execute, and measure campaigns across various platforms. Highlight any successes you've had in driving conversions and engagement.
✨Demonstrate Analytical Skills
The role involves measuring what matters, so be prepared to discuss your analytical skills. Bring examples of how you've used data to inform marketing decisions, optimise campaigns, and report on ROI. Familiarity with tools like Google Analytics will be a plus!
