At a Glance
- Tasks: Lead a dynamic sales team to drive revenue and optimise processes.
- Company: Join AppFollow, a cutting-edge B2B SaaS company revolutionising app reputation management.
- Benefits: Remote work, equity options, annual bonuses, and exciting travel opportunities.
- Other info: Work in a fast-paced environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by shaping sales strategies and collaborating globally.
- Qualifications: Proven B2B SaaS sales experience with strong leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
AppFollow is a b2b SaaS that helps teams manage their app reputation at scale: we collect, analyze and manage reviews from app stores, Trustpilot, Steam and other sources. We help these teams build better through tracking feedback to optimizing app store presence and automating workflows (now with AI).
We're looking for a sales team leader with ambition to grow revenue and scale GTM across the board with clear focus on outcomes (instead of outputs) implying predictability, measured results, clear reporting and cross-team collaboration. For sales process specifically it means consistent qualification, predictable forecasting, and the accountability structure. It's a builder's role: you'll have authority to implement changes if deemed required. As a part of the leadership team, you'll influence overall GTM strategy and collaborate with all team leaders on company's key projects. You'll inherit current team of eight people (SDRs, AEs, MDR and Sales Ops).
This role is right for you if you're one of these two profiles:
- A strong AE (top 10% track record) who has been leading or mentoring others informally and is ready to step into full ownership — hungry, analytical, and unafraid of building process from scratch.
- A proven sales leader from a defined geo or segment who is ready to take ownership of a global org and scale it.
Either way, you lead with data, hold yourself and others accountable, and would rather have a hard honest conversation today than manage a problem quietly until it becomes a crisis.
Key responsibilities & KPIs
- Day-to-day team management including things like: pipeline validation, forecast review, deal/pricing reviews, call listening, customer negotiations, 1-1 w/team members etc.
- Close cross-team collaboration with CX, Marketing & Growth teams.
- Leadership engagement: annual / quarterly / monthly targets planning & reviews (internal QBRs & MBRs), reporting & status updates, pricing & packaging strategizing.
KPIs:
- Forecasted / Closed-won / Closed-lost MRR
- Team attainment
- Pipeline CRs (SQLs / SALs)
What We're Looking For
Must-haves:
- Proven track record in B2B SaaS sales, ideally if you managed a small team at $5M-$20M ARR revenue stage.
- Hands-on Salesforce experience: reporting, pipeline review — holding the team accountable through data, not just conversations.
- Experience with both inbound and outbound sales motions.
- Ability to build and maintain a reliable forecast.
- Strong communication skills to work with a remote, distributed team across US and EU time zones.
- Comfort with ambiguity and incomplete infrastructure.
Strong differentiators:
- Previous sales experience in mobile apps ecosystem.
- Deep familiarity with structured sales methodologies (MEDDIC or similar).
- Familiarity with sales engagement tools.
- Experience in a founder-led, product-led company where sales and product work closely together.
What we value:
- Metrics-driven approach — you make decisions based on data, not gut feel alone.
- Accountability and agency — you own outcomes, flag problems, and don't wait for commands.
- Directness — you communicate clearly and honestly, even when it's uncomfortable.
- Team player — you build trust across functions, not just within your own team.
What We Offer:
- Remote position and ability to work with top customers all over the globe.
- Leadership position that allows you to execute your strategy & vision.
- A lot of traveling opportunities: 'go to interesting places & meet interesting people.'
- We also do: Equity options & annual bonuses, Quarterly & annual meetups + company all-hands offsite.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Head of Sales employer: AppFollow
At AppFollow, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As the Head of Sales, you'll have the opportunity to lead a talented team while driving impactful strategies in a remote environment, allowing for flexibility and global engagement with top customers. We offer competitive equity options, annual bonuses, and unique travel opportunities, ensuring that our employees not only grow professionally but also enjoy meaningful experiences along the way.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Head of Sales role. Personal recommendations can make a huge difference, so don’t be shy about asking for introductions.
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their product, market position, and competitors. This will not only help you answer questions but also show that you're genuinely interested in the role and the company.
✨Tip Number 3
Practice your pitch! You need to sell yourself just like you would sell a product. Highlight your achievements, especially those that align with the metrics-driven approach they value. Be ready to discuss how you've used data to drive results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to take ownership of your career path.
We think you need these skills to ace Head of Sales
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Sales. Highlight your B2B SaaS experience and any leadership roles you've had. We want to see how your skills align with our goals, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've driven revenue growth or built successful sales processes in the past. We love a good story!
Showcase Your Data Skills:Since we value a metrics-driven approach, make sure to highlight your experience with data analysis and forecasting. Mention any tools you’ve used, like Salesforce, and how you’ve leveraged data to hold teams accountable and drive results.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at AppFollow
✨Know Your Numbers
As a candidate for the Head of Sales role, you need to be comfortable with data. Brush up on your sales metrics and be ready to discuss your past performance in terms of MRR, pipeline conversion rates, and team attainment. This shows you’re not just about talk but can back it up with numbers.
✨Showcase Your Leadership Style
This role is all about leading a team and driving results. Be prepared to share specific examples of how you've managed teams in the past, especially in a B2B SaaS environment. Highlight your approach to accountability and how you foster collaboration across different functions.
✨Prepare for Hard Conversations
The job description emphasises directness and accountability. Think of instances where you had to tackle tough conversations or resolve conflicts within your team. Demonstrating your ability to handle these situations will show that you're ready for the challenges of this role.
✨Understand the Company’s Ecosystem
Familiarise yourself with AppFollow's offerings and the mobile apps ecosystem. Knowing how their product helps teams manage app reputation will allow you to speak intelligently about how you can contribute to their growth strategy and align with their goals.
