Marketing Campaign Manager

At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we’ve learned that one size does not fit all. That’s why at Appfire, you choose.

Choose to work where you thrive: Whether from home, in one of our offices, or while exploring the world, you decide where you’re most productive. From hardware and software to access to two decades of collective wisdom on working effectively in a remote-first company, we’ve got you covered.

Choose to balance your life without compromise: Plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being.

Choose to grow on your terms: Take charge of your professional growth with access to online learning platforms, facilitated training, leadership programs, and internal hackathons. Collaborate with a global team to gain fresh perspectives. When you’re ready for a new challenge, our internal mobility program is here to support your journey.

No one knows you better than you do. So join us and customize your experience. Choose how you want to work. Choose Appfire.

Appfire is seeking a Marketing Campaign Manager to plan and execute high-impact marketing campaigns that drive awareness, engagement, and pipeline growth. In this role, you’ll collaborate across Marketing, Product, and Sales to bring integrated campaigns to life - from strategy to optimization - ensuring every initiative aligns with key business objectives.

In this role, you will be at the intersection of strategy and execution, leading cross functional working groups within an agile operating model. You’ll help shape what campaign strategy looks like at Appfire by consistently testing, analyzing and optimizing tactics through direct and partner marketing channels. This role reports to our Senior Manager of Demand Generation.

• Develop and lead the implementation and launch of comprehensive, multi-channel marketing campaigns that align with business goals and target audiences.
• Identify key messages, tactics, and success metrics for each initiative.
• Develop comprehensive briefs and manage task delegation across functions (content, creative, email mkt, digital mkt, etc.)
• Create multi-touch journey maps that align audience insights to key content and activities for new lead identification and nurture streams.
• Work closely with business partners to incorporate their value proposition into Appfire campaigns, keeping 3rd party lead pass in mind.
• Manage tracking and reporting of campaign performance.

• Partner closely with Product Marketing on building target audience lists, messaging, and timelines in line with product roadmaps.
• Collaborate with Content teams on thoughtful plans for asset creation, reuse, and placement.
• Provide input to Creative teams on web requirements and design to drive campaign engagement.
• Align with Sales on in-market campaign awareness, and prepare assets for nurture and tracking of leads.

• Define KPIs using historical performance and benchmarking data.
• Track performance across channels and assets.
• Provide actionable insights and recommendations to stakeholders.
• Translate data into stories that drive smarter decisions and investments.

• Align with Sales and Channel teams to track and measure lead quality, progression, and campaign impact on pipeline and revenue.

• Develop and manage campaign budgets, ensuring initiatives are delivered efficiently and within scope.
• Work closely with agencies to adjust spend based on real-time performance data.

• 5+ years of experience in marketing with 3+ years in campaign management or demand generation roles.
• Previous success building and scaling integrated marketing programs across multiple channels and audiences.
• Understanding of the sales funnel and buyer’s journey, with the ability to design campaigns that drive movement from awareness to purchase.
• Experience leading within an agile execution environment and developing project plans and tasks using project management tools (Jira, Asana, etc.)
• Strong understanding of the Martech stack and experience with email automation, CRM and analytics tools (ex. Salesforce, Google Analytics, Sigma).
• Excellent communication and storytelling skills, with the ability to present insights to senior stakeholders.
• Collaborative mindset and adaptability to work cross-functionally and pivot as priorities evolve.
• B2B technology or SaaS experience is preferred.

Disclaimer: The responsibilities outlined in this job posting are intended to provide a general overview of the role. Additional duties may be assigned as needed to meet the needs of the business.