Sales Executive- The North

Drive growth in the housing and social care sector by bringing Appello’s digital solutions to new customers and expanding success with existing clients.

Location: Field based – North of England (covering North Wales and above Birmingham)

Start Date: August 2026

Compensation & Benefits:

• Salary: £35,000 per annum plus £10,000 OTE per annum
• Car Allowance: £6,000 per annum
• Hours: 35 hours per week, Monday‑Friday 09:00‑17:00
• Holiday: 161 hours rising to 175 hours with length of service plus Bank Holidays
• 24/7 employee assistance programme
• Discounts on groceries, shopping, holidays, insurance, restaurants and more
• Family and friends’ discounts on services & products
• Pension Scheme, up to 4 % company matched
• Free on‑site parking
• UK‑based role; any hybrid/remote work must be within the UK
• Pre‑employment screening includes two years of referencing; start date may be adjusted

About You:

You’re a confident, relationship‑focused sales professional with a proven ability to win new business and grow accounts. Tech‑savvy, organised, and commercially aware, you thrive in environments where digital solutions meet real‑world challenges—especially across housing, social care, or telecommunications.

Experience:

• Strong track record in new business development, ideally within social alarms, telecoms, or digital service environments
• Skilled in the sales process, account management, and working closely with external customers
• Proficient with Microsoft Office (Excel, Word, PowerPoint) at intermediate/advanced level
• Competent with CRM systems (Microsoft Dynamics or similar)

Desirable:

• Experience in the health & social care market
• Knowledge of IP‑based digital solutions, managed service models, and subscription‑based pricing
• Background in telecoms, monitoring, TECS, or warden‑call systems

Qualifications & Training:

• Educated to GCSE/O‑Level/NVQ Level 2–3 or equivalent
• Experience within social alarms, monitoring, digital telecare, or telecoms sectors
• Formal sales methodology training (e.g., LDL, SPIN, Holden, TAS) – desirable
• Knowledge of monitoring centres, dispersed alarm solutions, or digital telecare technologies – desirable

Skills & Knowledge:

• Strong understanding of the housing and social care/TECS landscape
• Excellent written and verbal communication
• Skilled in relationship management, report writing, and attention to detail
• Highly organised and able to manage varied workloads
• Commercially aware with ability to shape tactical and strategic solutions – desirable
• Broad understanding of general business operations – desirable

Personal Attributes:

• Tech‑literate, including familiarity with IoT devices
• Self‑motivated, proactive, and a supportive team player
• Positive “can‑do” attitude with strong problem‑solving initiative
• Professional, confidential, and able to prioritise effectively
• Comfortable working under pressure and managing multiple deadlines
• Strong stakeholder engagement skills — both internal and external
• Flexible, open to learning, and willing to travel
• Acts as a business champion and change agent

Responsibilities:

• Promote Appello digital solutions across UK housing and social care sectors.
• Understand challenges faced across UK housing and social care.
• Present tailored Appello digital solutions via meetings, calls, emails, or social media.
• Attend industry events and conferences to build insight and connections.
• Build and maintain a strong sales pipeline to achieve department and role targets.
• Hit financial and order‑intake goals while protecting margin.
• Keep CRM records accurate and up to date.
• Create Account Development Plans for major prospects and key clients.
• Engage stakeholders effectively across the sales cycle.
• Resolve client queries promptly and professionally.
• Drive revenue and profit growth within existing accounts.
• Manage stakeholder relationships for long‑term success.

Equal Opportunities Statement: We are committed to equal opportunities and welcome applicants regardless of religious beliefs, political opinion, race, sex, marital status, age or disability. If you require assistance to participate in the recruitment process, for example due to disability, please contact the careers team.