At a Glance
- Tasks: Drive growth in housing and social care by promoting digital solutions.
- Company: Join Appello, a leader in digital solutions for housing and social care.
- Benefits: Competitive salary, car allowance, discounts, and 24/7 employee support.
- Other info: Flexible working options and excellent career development opportunities.
- Why this job: Make a real impact while building relationships and driving innovation.
- Qualifications: Sales experience, tech-savvy, and strong communication skills required.
The predicted salary is between 35000 - 35000 £ per year.
Drive growth in the housing and social care sector by bringing Appello’s digital solutions to new customers and expanding success with existing clients.
Location: Field based – North of England (covering North Wales and above Birmingham)
Start Date: August 2026
Compensation & Benefits:
- Salary: £35,000 per annum plus £10,000 OTE per annum
- Car Allowance: £6,000 per annum
- Hours: 35 hours per week, Monday‑Friday 09:00‑17:00
- Holiday: 161 hours rising to 175 hours with length of service plus Bank Holidays
- 24/7 employee assistance programme
- Discounts on groceries, shopping, holidays, insurance, restaurants and more
- Family and friends’ discounts on services & products
- Pension Scheme, up to 4 % company matched
- Free on‑site parking
- UK‑based role; any hybrid/remote work must be within the UK
- Pre‑employment screening includes two years of referencing; start date may be adjusted
About You:
You’re a confident, relationship‑focused sales professional with a proven ability to win new business and grow accounts. Tech‑savvy, organised, and commercially aware, you thrive in environments where digital solutions meet real‑world challenges—especially across housing, social care, or telecommunications.
Experience:
- Strong track record in new business development, ideally within social alarms, telecoms, or digital service environments
- Skilled in the sales process, account management, and working closely with external customers
- Proficient with Microsoft Office (Excel, Word, PowerPoint) at intermediate/advanced level
- Competent with CRM systems (Microsoft Dynamics or similar)
Desirable:
- Experience in the health & social care market
- Knowledge of IP‑based digital solutions, managed service models, and subscription‑based pricing
- Background in telecoms, monitoring, TECS, or warden‑call systems
Qualifications & Training:
- Educated to GCSE/O‑Level/NVQ Level 2–3 or equivalent
- Experience within social alarms, monitoring, digital telecare, or telecoms sectors
- Formal sales methodology training (e.g., LDL, SPIN, Holden, TAS) – desirable
- Knowledge of monitoring centres, dispersed alarm solutions, or digital telecare technologies – desirable
Skills & Knowledge:
- Strong understanding of the housing and social care/TECS landscape
- Excellent written and verbal communication
- Skilled in relationship management, report writing, and attention to detail
- Highly organised and able to manage varied workloads
- Commercially aware with ability to shape tactical and strategic solutions – desirable
- Broad understanding of general business operations – desirable
Personal Attributes:
- Tech‑literate, including familiarity with IoT devices
- Self‑motivated, proactive, and a supportive team player
- Positive “can‑do” attitude with strong problem‑solving initiative
- Professional, confidential, and able to prioritise effectively
- Comfortable working under pressure and managing multiple deadlines
- Strong stakeholder engagement skills — both internal and external
- Flexible, open to learning, and willing to travel
- Acts as a business champion and change agent
Responsibilities:
- Promote Appello digital solutions across UK housing and social care sectors.
- Understand challenges faced across UK housing and social care.
- Present tailored Appello digital solutions via meetings, calls, emails, or social media.
- Attend industry events and conferences to build insight and connections.
- Build and maintain a strong sales pipeline to achieve department and role targets.
- Hit financial and order‑intake goals while protecting margin.
- Keep CRM records accurate and up to date.
- Create Account Development Plans for major prospects and key clients.
- Engage stakeholders effectively across the sales cycle.
- Resolve client queries promptly and professionally.
- Drive revenue and profit growth within existing accounts.
- Manage stakeholder relationships for long‑term success.
Equal Opportunities Statement: We are committed to equal opportunities and welcome applicants regardless of religious beliefs, political opinion, race, sex, marital status, age or disability. If you require assistance to participate in the recruitment process, for example due to disability, please contact the careers team.
Sales Executive- The North employer: Appello UK
At Appello, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters growth and innovation in the housing and social care sector. Our employees enjoy competitive salaries, generous benefits including a car allowance and extensive discounts, as well as opportunities for professional development in a supportive environment. With a focus on digital solutions and a commitment to employee well-being, Appello is the ideal place for motivated sales professionals looking to make a meaningful impact across the North of England.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Executive- The North
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Executive- The North at Appello UK, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Appello UK. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Executive- The North. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Executive- The North
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Appello UK:When writing your cover letter, make sure to tailor your message specifically for Appello UK. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Appello UK
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Appello UK that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Appello UK that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Appello UK’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
