At a Glance
- Tasks: Lead and inspire a high-performing sales team to drive growth and deliver outstanding customer experiences.
- Company: Join Careline365, part of the expanding Appello group, with exciting career opportunities.
- Benefits: Enjoy 248 hours holiday, private medical insurance, discounts, and a pension scheme.
- Other info: Be part of a dynamic team committed to equal opportunities and personal growth.
- Why this job: Make a real impact in a fast-paced environment while developing your leadership skills.
- Qualifications: Experience in sales and leadership, strong communication, and data analysis skills required.
The predicted salary is between 45000 - 45000 £ per year.
Hours per week: 37.5 hours per week
Shift pattern: 5 days per week across Monday to Sunday, between 8:00 and 20:00, but you'll be working largely core hours.
Location: Norwich-Hybrid
Start Date: 6th July 2026
Salary: Up to £45,000 per annum, depending on experience, plus up to £333 monthly bonus
Please note that this role is subject to pre‑employment screening, including basic DBS checks and two years of referencing. All screening must be completed prior to your start date, which may result in the start date being adjusted.
Perks:
- 248 hours holiday per year, including bank holidays
- Private Medical Insurance - Individual Cover
- Discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more
- 24/7 employee assistance programme with an easily accessible app
- Family and friends’ discounts on our services & products
- Pension Scheme, up to 3% Company matched
- Free on-site parking
About You:
We’re looking for an experienced and motivated Sales Manager to lead and develop our Careline365 sales team. This role is responsible for driving sales performance, shaping strategy and supporting the delivery of an outstanding customer experience.
You’ll be accountable for setting direction, coaching your team and ensuring targets are met through effective planning and execution. Working closely with colleagues across the business, you’ll use data, insight and market understanding to identify opportunities for growth and continuous improvement.
This is a great opportunity for someone who thrives in a fast‑paced, target‑driven environment and is passionate about developing people and delivering results.
You’ll be a driven and people‑focused leader who enjoys getting the best out of others while delivering strong results.
You’ll bring:
- A confident and clear communication style
- The ability to manage your workload and prioritise effectively
- A compassionate and supportive approach to leadership
- A strong eye for detail, with the ability to evaluate performance and identify improvements
- A motivated, resilient mindset with a focus on achieving high standards
- A calm and patient approach when supporting and developing your team
- A proactive attitude and a willingness to drive positive change
The Role:
As Sales Manager, you’ll be responsible for leading both performance and strategy, including:
- Developing and implementing sales strategies to drive growth and meet or exceed targets
- Leading, coaching and motivating the sales team to maximise performance and engagement
- Setting clear objectives, conducting performance reviews and supporting ongoing development
- Designing and delivering training to improve product knowledge and sales capability
- Analysing market trends, customer needs and competitor activity to inform strategy and forecasting
- Producing and presenting regular performance reports to senior management
- Identifying and implementing process improvements to increase efficiency and effectiveness
- Working closely with marketing and other departments to align sales activity with wider business objectives
- Driving customer acquisition while maintaining and developing existing relationships
- Supporting recruitment and growth of a high‑performing sales team
Essential:
- Experience within sales, ideally in a call centre or contact centre environment
- Experience in a leadership, management or supervisory role
- Strong communication skills and the ability to engage effectively with stakeholders
- Confidence working with data to monitor performance and identify opportunities
- Ability to work both independently and collaboratively
Desirable:
- Experience managing teams within a contact centre or D2C sales environment
- Experience using sales platforms such as Salesforce or HubSpot
- Strong Excel or data analysis skills
If you are interested in this role, please upload your CV and answer a few questions about yourself so we can get to know you!
This is an exciting time at Careline365, part of the Appello group - we are a company on the move, and now is a perfect time to join our team. You’ll gain exceptional career opportunities and be part of a company that continues to expand.
We are committed to equal opportunities and welcome applicants regardless of religious beliefs, political opinion, race, sex, marital status, age or disability.
If you require assistance to participate in the recruitment process, for example, due to disability, please contact the careers Team on 01425 626337.
Sales Manager in Norwich employer: Appello UK
Careline365, part of the Appello group, is an exceptional employer located in Norwich, offering a vibrant work culture that prioritises employee well-being and growth. With generous benefits such as 248 hours of holiday, private medical insurance, and a supportive environment for professional development, we empower our Sales Managers to lead high-performing teams while enjoying a balanced work-life experience. Join us at this exciting time of expansion and make a meaningful impact in a company that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager in Norwich
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or even in person. Let them know you're on the hunt for a Sales Manager role. You never know who might have the inside scoop on an opportunity!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their sales strategies and be ready to discuss how you can drive performance and inspire a team. Show them you’re not just another candidate, but the right fit!
✨Tip Number 3
Practice your pitch! Whether it’s a formal interview or a casual chat, being able to clearly communicate your experience and vision for the sales team is key. Make sure you can articulate how you’ll lead and develop your team effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Sales Manager in Norwich
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience that match the Sales Manager role. Highlight your leadership experience and any sales achievements to grab our attention!
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this role. Share your passion for sales and how you can inspire a team to achieve targets. Be yourself!
Showcase Your Data Skills:Since we love data-driven decisions, mention any experience you have with sales platforms or data analysis. This will show us you can monitor performance and identify growth opportunities.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the easiest way for us to receive your application and get to know you better. Don’t miss out on this opportunity!
How to prepare for a job interview at Appello UK
✨Know Your Numbers
As a Sales Manager, you'll need to demonstrate your ability to work with data. Brush up on key sales metrics and be ready to discuss how you've used data to drive performance in your previous roles. This shows you understand the importance of analytics in shaping strategy.
✨Showcase Your Leadership Style
Prepare examples that highlight your leadership approach. Discuss how you've motivated teams, set clear objectives, and supported ongoing development. This is crucial for a role that requires inspiring others and driving results.
✨Understand the Company and Market
Research Careline365 and its position in the market. Be prepared to discuss current trends, customer needs, and competitor activity. This will show your proactive attitude and willingness to drive positive change within the company.
✨Practice Your Communication Skills
Since strong communication is key for this role, practice articulating your thoughts clearly and confidently. Consider doing mock interviews with friends or using video to refine your delivery. This will help you engage effectively with stakeholders during the actual interview.
