At a Glance
- Tasks: Shape brand experiences that resonate with customers and drive growth.
- Company: Join a dynamic company committed to brand evolution and customer connection.
- Benefits: Enjoy competitive salary, generous holiday, private medical cover, and discounts.
- Other info: Exciting career opportunities in a fast-moving, collaborative environment.
- Why this job: Blend creativity with strategy to build a brand customers trust and love.
- Qualifications: 3-5+ years in brand management with strong multi-channel experience.
The predicted salary is between 45000 - 50000 € per year.
Drive the evolution of a brand with purpose. You’ll turn strategy into standout experiences that resonate with customers and support our next stage of growth.
Hours: 37.5 hours per week
Shift pattern: Monday - Friday 09:00-17:30
Salary: up to £50,000 dependant on experience
Location: Norwich - Hybrid
This role is a UK based role and any hybrid work must also be within the UK.
Perks:
- 187.5 hours holiday plus bank holidays.
- Private Medical Cover - Individual Cover.
- Discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more.
- 24/7 employee assistance programme with an easily accessible app!
- Family and friends’ discounts on our services & products.
- Pension Scheme, up to 3% Company matched.
- Free on-site parking.
ABOUT THE ROLE
As our Brand Manager, you’ll play a key role in shaping how our customers see, feel and experience our brand. You’ll lead the delivery of our brand plan and growth priorities, ensuring every touchpoint—from campaigns to content—reflects a consistent, high‑quality brand experience.
Working closely with teams across the business, you’ll translate brand strategy into clear plans and priorities that guide the brand team’s work. You’ll also help evolve our brand positioning, look and feel so it continues to resonate with customers and support the direction of the business.
In this role, you’ll oversee content across all channels, maintain brand consistency, and influence the full customer journey—from awareness all the way through to advocacy. By using customer insight, performance data and your understanding of what truly drives engagement, you’ll help us optimise experiences and strengthen both brand perception and commercial performance.
You’ll line manage the Assistant Brand Manager and collaborate with key teams including eCRM, Customer Care, Sales, E-commerce, Development and Performance to ensure we deliver a joined‑up, meaningful experience. You’ll also manage timelines, budgets and act as an escalation point for brand-related delivery challenges.
This is a fantastic role for someone who enjoys blending creativity with strategic thinking, thrives in a collaborative environment, and is passionate about building a brand customers can genuinely connect with.
ABOUT YOU
You’re a commercially minded brand professional with solid experience delivering multi‑channel brand activity and turning strategy into meaningful customer experiences. You’re organised, collaborative and insight‑led, with strong judgement around messaging and performance. Above all, you’re motivated by building a brand that customers can trust and connect with.
Essential:
- 3–5+ years’ experience as a Brand Manager or in a similar role within a consumer, services, D2C or subscription business, or at a creative agency supporting D2C clients.
- Proven experience delivering brand plans and campaigns across multiple channels.
- Confident working cross‑functionally with sales, digital, CRM and customer teams.
- Strong understanding of brand fundamentals, multi‑channel marketing and customer journeys.
- Excellent organisational and planning skills.
- Commercial awareness with the ability to link brand activity to performance.
- Strong judgement around language, tone of voice and messaging, with the ability to brief, review and improve content.
- Able to work with insight and performance data to guide decisions and prioritisation.
- Understanding of how customer insight is generated and used.
- Degree or equivalent experience in design, digital media or a related field.
- Customer‑focused, insight‑led and a clear, confident communicator.
- Collaborative, proactive and delivery‑driven.
- Calm, resilient and able to work well in a fast‑moving environment.
Desirable:
- Experience working in a regulated, sensitive or trust‑based sector.
- Involvement in brand evolution, repositioning or proposition change.
- Experience working with advocates, influencers or external partners.
- Experience managing and developing direct reports.
- Training in brand strategy, customer experience, behavioural science or insight.
- Familiarity with SEO, content strategy, performance marketing or experimentation.
- Experience with advocacy, referral or social‑proof programmes.
- Awareness of emerging discovery behaviours (e.g., AI‑assisted search).
- Commercially astute with a natural interest in how brand activities drive growth and value.
- Strong prioritisation skills and comfort balancing pace, quality and impact.
- Pragmatic with a focus on practical, effective delivery.
- Resilient under pressure, especially when working with competing demands or tight deadlines.
READY TO APPLY
If you are interested in this role please upload your CV and answer a few questions about yourself.
OTHER INFORMATION
This is an exciting time at the Appello group - we are a company on the move and now is a perfect time to join our team. You’ll gain exceptional career opportunities and will be part of a company that is continuing to expand.
We are committed to equal opportunities and welcome applicants regardless of religious beliefs, political opinion, race, sex, marital status, age or disability. If you require assistance to participate in the recruitment process, for example due to disability, please contact the careers Team on 01425 626337.
BRAND MANAGER in Norwich employer: Appello UK
At Appello, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. As a Brand Manager in Norwich, you'll enjoy a competitive salary, generous holiday allowance, and comprehensive benefits including private medical cover and a pension scheme, all while working in a supportive environment that prioritises employee growth and well-being. Join us at this exciting time of expansion, where your contributions will directly shape our brand's future and resonate with customers.
StudySmarter Expert Advice🤫
We think this is how you could land BRAND MANAGER in Norwich
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brand. Understand their values and how they resonate with customers. This will help you showcase how you can contribute to their brand evolution.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Brand Manager. Highlight your multi-channel campaign successes and how you've driven brand growth in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team.
We think you need these skills to ace BRAND MANAGER in Norwich
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Brand Manager role. Highlight your multi-channel brand activity and any relevant achievements that showcase your ability to drive brand growth.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about building brands and how your experience can help us evolve our brand. Be sure to mention specific examples of past successes that relate to the job description.
Showcase Your Collaborative Spirit:Since this role involves working closely with various teams, emphasise your collaborative experiences. Share instances where you’ve successfully worked cross-functionally to deliver impactful brand campaigns.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Appello UK
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand. Understand their mission, values, and recent campaigns. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Multi-Channel Experience
Be ready to discuss specific examples of how you've successfully delivered brand plans across various channels. Highlight your ability to blend creativity with strategic thinking, as this is crucial for a Brand Manager.
✨Prepare Insight-Driven Questions
Think of insightful questions that demonstrate your understanding of customer journeys and brand performance. Asking about their approach to customer insights or how they measure brand success can set you apart from other candidates.
✨Emphasise Collaboration Skills
Since the role involves working closely with different teams, be prepared to share examples of how you've successfully collaborated in the past. Highlight your ability to manage timelines and budgets while ensuring a cohesive brand experience.
