At a Glance
- Tasks: Shape standout brand experiences and lead impactful campaigns at Careline365.
- Company: Join a dynamic team at Careline365, a leader in customer care.
- Benefits: Enjoy 187.5 hours holiday, private medical cover, and discounts on various services.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Blend creativity with strategy to build a brand that resonates with customers.
- Qualifications: 3-5 years experience in brand management and multi-channel marketing.
The predicted salary is between 40000 - 50000 € per year.
At Careline365 you’ll turn strategy into meaningful, standout experiences that reflect who we are and support our next stage of growth.
Job Details
- Hours: 37.5 hours per week
- Shift pattern: Monday - Friday 09:00-17:30
- Salary: £40,000 - £50,000 dependent on experience
- Location: Norwich – Hybrid (UK based only)
- Internet speed requirement: 5 Mbps upload, 15 Mbps download
Perks
- 187.5 hours holiday plus bank holidays
- Private Medical Cover – Individual
- Discounts on groceries, shopping, holidays, insurance, days out, restaurants, and more
- 24/7 employee assistance programme with an app
- Family and friends’ discounts on our services and products
- Pension scheme – up to 3% company matched
- Free on-site parking
About the Role
As our Brand Manager at Careline365, you’ll play a key role in shaping how our customers see, feel and experience our brand. You’ll lead the delivery of our brand plan and growth priorities, ensuring every touchpoint—from campaigns to content—reflects a consistent, high-quality brand experience. Working closely with teams across the business, you’ll translate brand strategy into clear plans and priorities that guide the brand team’s work. You’ll also help evolve our brand positioning, look and feel so it continues to resonate with customers and support the direction of the business. In this role, you’ll oversee content across all channels, maintain brand consistency and influence the full customer journey—from awareness all the way through to advocacy. By using customer insight, performance data and your understanding of what truly drives engagement, you’ll help us optimise experiences and strengthen both brand perception and commercial performance. You’ll line-manage the Assistant Brand Manager and collaborate with key teams including eCRM, Customer Care, Sales, E-commerce, Development and Performance to ensure we deliver a joined-up, meaningful experience. You’ll also manage timelines, budgets and act as an escalation point for brand-related delivery challenges. This is a fantastic role for someone who enjoys blending creativity with strategic thinking, thrives in a collaborative environment, and is passionate about building a brand customers can genuinely connect with.
About You
You’re a commercially minded brand professional with solid experience delivering multi-channel brand activity and turning strategy into meaningful customer experiences. You’re organised, collaborative and insight-led, with strong judgement around messaging and performance. Above all, you’re motivated by building a brand that customers can trust and connect with.
Essential Qualifications
- 3–5+ years’ experience as a Brand Manager or in a similar role within a consumer, services, D2C or subscription business, or at a creative agency supporting D2C clients.
- Proven experience delivering brand plans and campaigns across multiple channels.
- Confident working cross-functionally with sales, digital, CRM and customer teams.
- Strong understanding of brand fundamentals, multi-channel marketing and customer journeys.
- Excellent organisational and planning skills.
- Commercial awareness with the ability to link brand activity to performance.
- Strong judgement around language, tone of voice and messaging, with the ability to brief, review and improve content.
- Able to work with insight and performance data to guide decisions and prioritisation.
- Understanding of how customer insight is generated and used.
- Degree or equivalent experience in design, digital media or a related field.
- Customer-focused, insight-led and a clear, confident communicator.
- Collaborative, proactive and delivery-driven.
- Calm, resilient and able to work well in a fast-moving environment.
Desirable Qualifications
- Experience working in a regulated, sensitive or trust-based sector.
- Involvement in brand evolution, repositioning or proposition change.
- Experience working with advocates, influencers or external partners.
- Experience managing and developing direct reports.
- Training in brand strategy, customer experience, behavioural science or insight.
- Familiarity with SEO, content strategy, performance marketing or experimentation.
- Experience with advocacy, referral or social-proof programmes.
- Awareness of emerging discovery behaviours (e.g., AI-assisted search).
- Commercially astute with a natural interest in how brand activities drive growth and value.
- Strong prioritisation skills and comfort balancing pace, quality and impact.
- Pragmatic with a focus on practical, effective delivery.
- Resilient under pressure, especially when working with competing demands or tight deadlines.
Equal Opportunity
We are committed to equal opportunities and welcome applicants regardless of religious beliefs, political opinion, race, sex, marital status, age or disability. If you require assistance to participate in the recruitment process, for example due to disability, please contact the careers team on 01425 626337.
BRAND MANAGER in Norfolk employer: Appello UK
At Careline365, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Brand Manager in Norwich, you'll enjoy a competitive salary, generous holiday allowance, and comprehensive benefits including private medical cover and discounts on various services. We are committed to your professional growth, offering opportunities to lead impactful brand initiatives while working in a supportive environment that values creativity and strategic thinking.
StudySmarter Expert Advice🤫
We think this is how you could land BRAND MANAGER in Norfolk
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brand values. Think about how your experience aligns with their goals and be ready to share specific examples of your past successes that demonstrate your fit for the Brand Manager role.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on articulating your thoughts clearly and confidently, especially when discussing your approach to brand strategy and customer engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Careline365 and contributing to our brand's growth.
We think you need these skills to ace BRAND MANAGER in Norfolk
Some tips for your application 🫡
Show Your Brand Passion:When writing your application, let your passion for branding shine through! Share specific examples of how you've created standout brand experiences in the past. We want to see your creativity and strategic thinking in action!
Tailor Your Application:Make sure to customise your application to reflect the job description. Highlight your relevant experience in multi-channel brand activity and how it aligns with our goals at Careline365. This shows us you’re serious about the role!
Be Clear and Concise:Keep your application clear and to the point. Use straightforward language to communicate your ideas and experiences. We appreciate a well-structured application that makes it easy for us to see your qualifications.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Careline365!
How to prepare for a job interview at Appello UK
✨Know Your Brand Inside Out
Before the interview, dive deep into Careline365's brand values, mission, and recent campaigns. Understanding their brand positioning will help you articulate how your experience aligns with their goals and how you can contribute to enhancing their brand presence.
✨Showcase Your Multi-Channel Experience
Be ready to discuss specific examples of multi-channel brand activities you've led. Highlight how you turned strategies into impactful customer experiences, as this role requires a strong grasp of various marketing channels and how they work together to create a cohesive brand narrative.
✨Prepare Insight-Driven Examples
Since the role involves using customer insights and performance data, come prepared with examples of how you've used data to inform brand decisions. Discuss any metrics or outcomes that demonstrate your ability to optimise brand experiences and drive engagement.
✨Emphasise Collaboration Skills
This position requires working closely with various teams, so be sure to highlight your collaborative experiences. Share stories that showcase your ability to work cross-functionally, manage timelines, and resolve challenges while keeping everyone aligned towards a common goal.
