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- Tasks: Drive growth in housing and social care by promoting digital solutions.
- Company: Join Appello, a dynamic company transforming the digital landscape.
- Benefits: Enjoy competitive salary, car allowance, and generous holiday perks.
- Why this job: Make a real impact while building relationships and driving innovation.
- Qualifications: Proven sales experience and tech-savvy skills required.
- Other info: Exciting career growth opportunities in a supportive environment.
The predicted salary is between 35000 - 49000 ÂŁ per year.
Drive growth in the housing and social care sector by bringing Appello’s digital solutions to new customers — and expanding success with the ones we already serve.
Hours: 35 hours per week
Shift pattern: Monday - Friday 09:00-17:00
Salary: ÂŁ35,000 per annum plus ÂŁ10,000 OTE pa
Car Allowance: ÂŁ6,000 pa
Location: Field based - South England (Including South Wales and south of Birmingham)
Start Date: March/April 2026
Please note that this role is subject to pre‑employment screening, including two years of referencing. All screening must be completed prior to your start date, which may result in the start date being adjusted if required.
This role is a UK based role and any hybrid/remote work must also be within the UK.
Appello Perks:
- 161 hours holiday rising to 175 hours with length of service plus Bank Holidays
- Discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more
- 24/7 employee assistance programme with an easily accessible app!
- Family and friends’ discounts on our services & products
- Pension Scheme, up to 4% Company matched
- Free on-site parking
ABOUT YOU
You’re a confident, relationship‑focused sales professional with a proven ability to win new business and grow accounts. Tech‑savvy, organised, and commercially aware, you thrive in environments where digital solutions meet real‑world challenges - especially across housing, social care, or telecommunications.
Experience:
- Strong track record in new business development, ideally within social alarms, telecoms, or digital service environments
- Skilled in the sales process, account management, and working closely with external customers
- Confident using Microsoft Office (Excel, Word, PowerPoint) at intermediate/advanced level
- Competent with CRM systems (Microsoft Dynamics or similar)
Desirable:
- Experience in the health & social care market
- Knowledge of IP‑based digital solutions, managed service models, and subscription‑based pricing
- Background in telecoms, monitoring, TECS, or warden‑call systems
Qualifications & Training:
- Educated to GCSE/O‑Level/NVQ Level 2–3 or equivalent
- Experience within social alarms, monitoring, digital telecare, or telecoms sectors
Desirable:
- Formal sales methodology training (e.g., LDL, SPIN, Holden, TAS)
- Knowledge of monitoring centres, dispersed alarm solutions, or digital telecare technologies
Skills & Knowledge:
- Strong understanding of the housing and social care/TECS landscape
- Excellent written and verbal communication
- Skilled in relationship management, report writing, and attention to detail
- Highly organised and able to manage varied workloads
Desirable:
- Commercially aware with the ability to shape tactical and strategic solutions
- Broad understanding of general business operations
Personal Attributes:
- Tech‑literate, including familiarity with IoT devices
- Self‑motivated, proactive, and a supportive team player
- Positive “can‑do” attitude with strong problem‑solving initiative
- Professional, confidential, and able to prioritise effectively
- Comfortable working under pressure and managing multiple deadlines
- Strong stakeholder engagement skills — both internal and external
- Flexible, open to learning, and willing to travel
- Acts as a business champion and change agent
ABOUT THE ROLE
In this dynamic sales role, you’ll champion Appello’s digital solutions across the UK housing and social care sectors — driving new business, nurturing existing accounts, and helping customers navigate their digital transformation journey. You’ll build strong pipelines, manage key relationships, and ensure Appello continues to deliver industry‑leading value.
DAY TO DAY:
- Promoting Appello Digital Solutions: Understand the challenges faced across UK housing and social care. Present tailored Appello digital solutions via meetings (F2F/Teams), calls, email, or social media. Attend industry events and conferences to build insight and connections. Log and manage all opportunities through the CRM system.
- New Business Generation: Build and maintain a strong sales pipeline to achieve department and role targets. Hit financial and order‑intake goals while protecting margin. Keep CRM records accurate and up to date. Create Account Development Plans for major prospects. Engage stakeholders effectively across the sales cycle. Promote suitable solutions using multiple communication channels.
- Account Management: Resolve client queries promptly and professionally. Drive revenue and profit growth within existing accounts. Maintain financial targets for retained business. Keep CRM documentation current. Develop Account Development Plans for key clients. Manage stakeholders to ensure long‑term relationship success. Promote Appello’s solutions through meetings, calls, and online channels.
READY TO APPLY: If you are interested in this role please upload your CV and answer a few questions about yourself.
OTHER INFORMATION: This is an exciting time at the Appello group - we are a company on the move and now is a perfect time to join our team. You’ll gain exceptional career opportunities and will be part of a company that is continuing to expand. We are committed to equal opportunities and welcome applicants regardless of religious beliefs, political opinion, race, sex, marital status, age or disability. If you require assistance to participate in the recruitment process, for example due to disability, please contact the careers Team on 01425 626337.
Sales Executive- The South employer: Appello Careline Limited.
Contact Detail:
Appello Careline Limited. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Executive- The South
✨Tip Number 1
Get to know the company inside out! Research Appello’s digital solutions and the housing and social care sectors. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Attend industry events and connect with people on LinkedIn. Building relationships can open doors and give you insights into the company culture and expectations.
✨Tip Number 3
Practice your pitch! Be ready to discuss how your skills and experience align with the role. Highlight your successes in new business development and account management to stand out.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, send a quick thank-you note. It shows professionalism and keeps you fresh in their minds as they make decisions.
We think you need these skills to ace Sales Executive- The South
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Sales Executive. Highlight your experience in new business development and any relevant skills that match what we're looking for, like your tech-savviness and relationship management abilities.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about driving growth in the housing and social care sector. Share specific examples of how you've successfully navigated similar challenges in the past.
Showcase Your Skills: Don’t forget to mention your proficiency with Microsoft Office and CRM systems. We want to see how you can leverage these tools to manage accounts and drive sales effectively. Be specific about your experiences!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Appello Careline Limited.
✨Know Your Product Inside Out
Before the interview, make sure you understand Appello’s digital solutions and how they address challenges in the housing and social care sectors. This will help you confidently discuss how you can promote these solutions to potential clients.
✨Showcase Your Sales Success
Prepare specific examples of your past sales achievements, especially in new business development. Highlight how you've successfully grown accounts and won new business, as this aligns perfectly with what the role requires.
✨Familiarise Yourself with CRM Systems
Since the role involves managing opportunities through a CRM system, brush up on your skills with Microsoft Dynamics or similar platforms. Be ready to discuss how you’ve used CRM tools in previous roles to drive sales and manage client relationships.
✨Engage with Real-World Scenarios
Think about potential challenges that clients in the housing and social care sectors might face. Prepare to discuss how you would approach these challenges with Appello’s solutions, demonstrating your problem-solving skills and commercial awareness.