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- Tasks: Drive impactful digital campaigns and elevate our brand in the housing and care sectors.
- Company: Join Appello, a dynamic company with big ambitions and a collaborative culture.
- Benefits: Enjoy competitive salary, 161 hours holiday, discounts, and a pension scheme.
- Other info: Exciting career growth opportunities in a fast-paced, agile environment.
- Why this job: Make a real impact with creative digital marketing and data-driven strategies.
- Qualifications: Experience in B2B marketing, LinkedIn Ads, and HubSpot is essential.
The predicted salary is between 25500 - 25500 ÂŁ per year.
Ready to make noise and drive impact? As Marketing Executive at Appello, you’ll power digital campaigns that build our brand, fuel growth, and connect us with the housing and care sectors that matter most.
Hours: 35 hours per week
Shift pattern: Monday - Friday 09:00-17:00
Salary: up to ÂŁ25,500 per annum dependant on experience
Location: Hybrid New Milton (Hampshire UK) 2 days a month in office
Start Date: April/May 2026
Please note: This role is subject to pre‑employment screening, including basic RTW checks and two years of referencing. All screening must be completed prior to your start date, which may result in the start date being adjusted if required.
Appello Perks:
- 161 hours holiday pa plus bank holidays
- Discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more
- 24/7 employee assistance programme with an easily accessible app!
- Family and friends’ discounts on our services & products
- Pension Scheme, up to 4% Company matched
- Free on‑site parking
ABOUT YOU
You’re a hands‑on, commercially minded Marketer who loves digital, data, and getting things done. You’re comfortable owning campaigns end to end, happy working in a small team, and excited to make a real impact.
ESSENTIAL
- Proven experience in a B2B marketing role
- Hands‑on experience managing and optimising LinkedIn Ads campaigns
- Strong working knowledge of HubSpot (CRM and Marketing Hub)
- End‑to‑end email marketing experience — from design and automation to reporting
- Confident B2B copywriting skills across email, social and web
- Data‑driven mindset with the ability to analyse performance and optimise campaigns
- Strong organisation skills with the ability to manage multiple campaigns at pace
- Self‑motivated, proactive, and comfortable owning your workload
- A collaborative team player with great attention to detail and brand consistency
DESIRABLE
- Experience in the housing, technology or care sectors
- Experience managing websites and landing pages via HubSpot CMS (or similar)
- Background working in a small, agile marketing team
- Degree in Marketing, Business, Communications (or equivalent experience)
- HubSpot Academy certifications and/or CIM qualification
- Basic SEO knowledge and familiarity with tools like Canva or Adobe
- Understanding of the UK housing sector and B2B procurement challenges
THE ROLE
As Marketing Executive at Appello, you’ll play a pivotal role in a small, agile marketing team with big ambitions. Your mission is to elevate the Appello brand across the housing and care sectors by delivering smart, high‑impact digital marketing that drives visibility, engagement, and revenue. This is a hands‑on role where you’ll own and deliver multi‑channel digital campaigns — from organic social and paid LinkedIn advertising to automated email journeys through HubSpot. You’ll use data and insight to nurture B2B relationships, generate high‑quality leads, and unlock growth through targeted upselling and cross‑selling. You’ll also take ownership of our CRM and website content, keeping everything clean, compliant, and conversion‑focused, while keeping a close eye on competitor activity to ensure Appello stands out. If you love working at pace, enjoy mixing creativity with data, and want the freedom to bring new ideas to life, this role offers real scope to make your mark.
What You’ll Be Doing Day to Day
- Running high‑impact digital campaigns across LinkedIn, paid ads and email
- Creating and scheduling engaging social content that builds Appello’s brand and voice
- Managing and optimising LinkedIn Ads to drive quality B2B leads
- Building smart email journeys and automation in HubSpot to nurture, upsell and cross‑sell
- Tracking performance and turning data into actionable insight
- Keeping HubSpot, website content and landing pages clean, compliant and conversion‑focused
READY TO APPLY
If you are interested in this role please upload your CV and answer a few questions about yourself!
OTHER INFORMATION
This is an exciting time at the Appello group - we are a company on the move and now is a perfect time to join our team. You’ll gain exceptional career opportunities and will be part of a company that is continuing to expand. We are committed to equal opportunities and welcome applicants regardless of religious beliefs, political opinion, race, sex, marital status, age or disability. If you require assistance to participate in the recruitment process, for example due to disability, please contact the careers Team on 01425 626337.
Marketing Executive employer: Appello Careline Limited.
Contact Detail:
Appello Careline Limited. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Marketing Executive role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Get your digital presence sorted! Make sure your LinkedIn profile is up-to-date and showcases your marketing skills, especially your experience with campaigns and tools like HubSpot. This is your chance to shine!
✨Tip Number 3
Prepare for interviews by practising common questions related to B2B marketing and digital campaigns. Think about specific examples from your past roles that demonstrate your skills and achievements.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Appello. Let’s make some noise together!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Executive role. Highlight your B2B marketing experience, especially with LinkedIn Ads and HubSpot. We want to see how your skills match what we're looking for!
Show Off Your Creativity: In your application, don’t just list your skills—show us how you’ve used them! Share examples of campaigns you've run or content you've created that made an impact. We love seeing creativity in action!
Be Data-Driven: Since we’re all about data at StudySmarter, make sure to mention how you've used data to optimise campaigns in the past. We want to know how you analyse performance and make decisions based on insights.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, it shows you’re keen and ready to join our awesome team!
How to prepare for a job interview at Appello Careline Limited.
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of digital marketing strategies, especially around LinkedIn Ads and email marketing. Be ready to discuss specific campaigns you've managed and the results they achieved. This will show that you’re not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Data-Driven Mindset
Prepare to talk about how you've used data to optimise campaigns in the past. Bring examples of how you've analysed performance metrics and made adjustments based on insights. This will demonstrate your ability to think critically and make informed decisions, which is crucial for the role.
✨Be Ready to Discuss Collaboration
Since this role involves working in a small team, be prepared to share examples of how you've collaborated with others in previous positions. Highlight your communication skills and how you’ve contributed to team success. This will help convey that you’re a team player who can thrive in a dynamic environment.
✨Prepare Questions About Appello
Research Appello and come up with thoughtful questions about their marketing strategies, company culture, or future goals. This shows your genuine interest in the company and the role, and it gives you a chance to assess if it's the right fit for you too.