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- Tasks: Transform technical innovations into market success and drive product launches globally.
- Company: Join Appear, a leading global media technology company.
- Benefits: Flexible working, local perks, and opportunities for career growth.
- Other info: Collaborate with diverse teams and enjoy regular social events.
- Why this job: Shape the future of media technology in a dynamic, international environment.
- Qualifications: Experience in Product Marketing or similar roles with strong communication skills.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Turn technical innovation into commercial growth and shape how world‑class media technology is brought to market globally. Appear is a global media technology company building high‑performance media processing and delivery solutions used by broadcasters, media companies, and service providers worldwide. As we continue to grow globally, we are strengthening our Product Marketing function and are now looking for a Product Marketing Manager to help turn innovation into clear market impact and commercial growth. This is a highly visible cross‑functional role with direct influence on how Appear’s products are positioned, launched, and sold globally. Working closely with Product Management, Sales, Solutions Engineering, and Marketing, you will translate technical capabilities into compelling customer value, strengthen go‑to‑market execution, and help accelerate our continued growth.
Your responsibilities may include:
- Own product positioning, messaging, and value propositions across key products and audiences
- Lead go‑to‑market execution for launches, updates, and commercial priorities
- Build sales enablement tools including battlecards, talk tracks, ROI/value messaging, and pitch assets
- Gather customer, competitor, and market insights to strengthen commercial decisions and product narratives
- Collaborate across Product, Sales, Engineering, and Marketing to drive alignment and results
Must have experience:
- Experience in Product Marketing, Product Management, Technical Marketing, or similar commercial/strategic roles
- Proven ability to position technical or complex products in a clear and differentiated way
- Strong commercial mindset with understanding of how marketing supports revenue growth
- Excellent stakeholder management skills across technical and commercial teams
- Strong communication skills with ability to influence and drive initiatives cross‑functionally
Nice to have experience:
- Background in broadcast, media technology, networking, SaaS or infrastructure environments
- Familiarity with go‑to‑market planning and product launch execution
- Experience building sales enablement tools or ROI/value‑based selling materials
- Understanding of enterprise sales cycles and technical buying journeys
- International or global business experience
Why Appear?
- Join a growing global technology company with customers across the world
- Play an important role in shaping products used in demanding live media environments
- Collaborate internationally in a diverse and highly skilled organisation
- Flexible working practices that support balance and productivity
- A range of local benefits based on country of employment
- Opportunities for development, ownership, and long‑term career growth
- Inclusive culture with regular social events and team activities
Practical information
- Application deadline: We will consider applicants on a rolling basis
- Location: UK or Norway
- Language requirements: Excellent spoken and written English
Headquartered in Oslo, Norway, Appear is a leader in live production technology, specialising in high‑capacity, sustainable solutions for media processing and content delivery. Our portfolio is designed to support the most complex scenarios of live event contribution, adapting seamlessly to the ever‑evolving dynamics of the media, entertainment, and sports industries. Over the past 20 years, Appear’s world‑renowned team of experts made us the most progressive and forward‑thinking company in the industry. Our relentless emphasis on modularity and functional versatility places us at the forefront of driving innovation in live production technology. We proudly count the world’s leading content creators amongst our esteemed list of customers who trust our solutions to deliver the highest profile live media with integrity and efficiency. Appear’s global operation includes centres of excellence in Oslo, Sweden, Southampton, Singapore and Los Angeles.
Product Marketing Manager in Southampton employer: Appear
Contact Detail:
Appear Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in Southampton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that Product Marketing Manager role.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website where you can highlight your past projects, especially those related to product marketing and technical innovation. This will give you an edge when it comes to demonstrating your capabilities.
✨Tip Number 3
Prepare for interviews by understanding Appear’s products and market position. Be ready to discuss how you can turn technical features into compelling customer value. This shows you’re not just interested in the job, but you’re also invested in the company’s success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Appear.
We think you need these skills to ace Product Marketing Manager in Southampton
Some tips for your application 🫡
Show Your Passion for Product Marketing: When you’re writing your application, let your enthusiasm for product marketing shine through! We want to see how you can turn technical innovation into commercial growth, so share examples of how you've done this in the past.
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience with product positioning and go-to-market strategies, as these are key to what we’re looking for at Appear.
Be Clear and Concise: We appreciate clarity! Use straightforward language to explain your skills and experiences. Avoid jargon unless it’s relevant, and make sure your application is easy to read and understand.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Appear
✨Know Your Product Inside Out
Before the interview, dive deep into Appear's products and their unique selling points. Understand how they fit into the media technology landscape and be ready to discuss how you would position them in the market.
✨Showcase Your Commercial Mindset
Be prepared to discuss how your previous experiences have contributed to revenue growth. Highlight specific examples where your marketing strategies directly influenced sales or customer engagement.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples that demonstrate your ability to collaborate effectively. Be ready to share how you've successfully managed stakeholder relationships in past roles.
✨Bring Insights to the Table
Research current trends in the media technology sector and be ready to discuss them. Show how your insights can help Appear strengthen its market position and drive commercial decisions.