At a Glance
- Tasks: Own and close deals across EMEA, engaging with senior stakeholders.
- Company: Join AppDirect, a leader in subscription commerce empowering digital entrepreneurs.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Diverse and inclusive environment that values your unique contributions.
- Why this job: Make an impact by helping businesses equip their teams with essential tools.
- Qualifications: 1-3 years in B2B sales, strong discovery skills, and CRM proficiency.
The predicted salary is between 30000 - 40000 £ per year.
About AppDirect
Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.
About the team, Firstbase
Firstbase helps companies equip their teams with everything they need to do great work—from computers and furniture to company swag and perks. We give businesses the ability to instantly support employees with the right physical goods, and give employees the flexibility to choose what works for their unique needs. Firstbase is part of AppDirect, a subscription commerce platform that powers millions of subscriptions worldwide for organizations selling any product, through any channel, on any device—as a service.
About You
We're hiring a Junior Account Executive to own and close deals across all of EMEA. You're a high-performing BDR or SDR who has consistently exceeded targets and is ready to own the full sales cycle. You know how to research accounts, build outbound sequences that feel human, and run discovery conversations that uncover real pain rather than just pitch features. You're comfortable engaging Director-level and above buyers across IT, operations, and finance, and you can navigate multi-stakeholder deals with patience and precision. You keep your CRM current because you understand that pipeline hygiene directly affects your forecast accuracy and your income. You're familiar with EMEA market and can adapt your messaging to fit the buying culture. You use modern prospecting tools and AI-assisted research to work smarter and personalize at scale.
What you'll do and how you'll have an impact
- Own your pipeline end to end—building opportunities through outbound prospecting and inbound follow-up across all of EMEA.
- Run full-cycle deals from first discovery call through contract signature, carrying an annual quota from day one.
- Conduct discovery with Director-level and above IT, operations, and finance stakeholders to qualify opportunities and build business cases.
- Develop ROI narratives and presentations that connect Firstbase's value to each buyer's specific pain points.
- Maintain an accurate, up-to-date CRM forecast so the team can plan confidently around your pipeline.
- Partner with Solution Engineers on technical validation and demo strategy for complex or enterprise opportunities.
- Coordinate with Implementation and Customer Success at close to ensure a smooth handoff and a strong customer start.
What we're looking for
- 1 to 3 years in B2B sales development (BDR or SDR) with a consistent record of meeting or exceeding targets.
- Experience prospecting into mid-market or enterprise accounts, with demonstrated ability to reach and engage senior stakeholders (Director-level or above stakeholders).
- Strong discovery skills: you ask questions that surface business impact, not just product fit.
- Ability to manage a pipeline, prioritise your time, and forecast accurately.
- Proficiency in HubSpot, Salesforce, or a comparable CRM, maintained to a standard that supports accurate forecasting.
- Comfort with modern prospecting tools and using AI for account research and personalised outbound messaging.
- Comfort with EMEA market.
- Clear, concise written and verbal communication. This matters because your outbound copy and stakeholder presentations directly drive pipeline conversion.
- Coachability: you actively seek feedback and apply it quickly, which is essential at this career stage where the AE motion is still being refined.
- SaaS or IT industry experience, especially selling to IT or security buyers is a plus.
- Familiarity with MEDDIC or another structured qualification methodology is a plus.
At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work.
Junior Account Executive employer: AppDirect
At AppDirect, we pride ourselves on being an exceptional employer that champions a values-driven culture where you can truly Be Seen, Be Yourself, and Do Your Best Work. As a Junior Account Executive, you'll thrive in a dynamic environment that not only supports your professional growth through direct mentorship from our VP of Sales but also fosters inclusivity and diversity, ensuring every voice is heard. With access to cutting-edge tools and a commitment to employee well-being, AppDirect offers a unique opportunity to make a meaningful impact across the EMEA region while enjoying a collaborative and innovative work culture.
StudySmarter Expert Advice🤫
We think this is how you could land Junior Account Executive
✨Tip Number 1
Get to know the company inside out! Research AppDirect and Firstbase, understand their values, and be ready to discuss how you can contribute to their mission. This shows you're genuinely interested and not just another candidate.
✨Tip Number 2
Practice your discovery skills! Prepare questions that dig deep into potential clients' pain points. The better you are at uncovering their needs, the more likely you are to close those deals.
✨Tip Number 3
Keep your CRM game strong! Make sure your pipeline is up-to-date and accurate. This not only helps you forecast better but also shows your future team that you’re organised and reliable.
✨Tip Number 4
Don’t forget to leverage modern tools! Use AI-assisted research to personalise your outreach. It’s all about working smarter, not harder, and making those connections feel genuine.
We think you need these skills to ace Junior Account Executive
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Junior Account Executive role. Highlight your experience in B2B sales and how you've exceeded targets in the past. We want to see how you can bring your unique skills to our team!
Show Off Your Discovery Skills:In your application, give examples of how you've conducted discovery calls and uncovered real pain points for clients. This is key for us, as we need someone who can engage with Director-level stakeholders effectively.
Keep It Clear and Concise:Your written communication should be sharp and to the point. Whether it's your CV or cover letter, make sure it reflects your ability to communicate clearly, as this will directly impact your success in the role.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at AppDirect
✨Know Your Stuff
Before the interview, dive deep into AppDirect and Firstbase. Understand their products, values, and the EMEA market. This knowledge will help you tailor your responses and show that you're genuinely interested in the role.
✨Master the Art of Discovery
Practice asking insightful questions that uncover the real pain points of potential clients. This is crucial for a Junior Account Executive. Use role-playing with a friend to simulate discovery calls and refine your questioning technique.
✨Showcase Your CRM Skills
Be prepared to discuss how you maintain pipeline hygiene and use tools like HubSpot or Salesforce. Bring examples of how you've used these platforms to forecast accurately and manage your sales pipeline effectively.
✨Communicate Clearly and Confidently
Your communication skills are key, especially when engaging with Director-level stakeholders. Practice articulating your thoughts clearly and concisely, both in writing and verbally, to ensure you make a strong impression during the interview.
