Sales Consultant in London

About Us Established in 1969, APP Wholesale Ltd specialises in the distribution of heating and hot water products to the plumbing and heating sector, operating from nine regional locations across the UK. We pride ourselves on supplying high‑quality products at the right price, supported by outstanding service. APP Wholesale Ltd is part of the Lords Group of Companies, providing our people with stability, support, and genuine opportunities for career growth and development within a growing, respected organisation.

We are looking for a confident, customer‑focused Sales Consultant to join our team and help drive business growth through exceptional service and strong product knowledge. As the first point of contact for our customers, you will provide tailored advice, build lasting relationships, and help customers find the right solutions to meet their needs. This role is ideal for someone who is passionate about sales, thrives in a fast‑paced environment, and enjoys working as part of a supportive and collaborative team.

Primary Responsibilities

• Consistently achieve sales and profit targets through effective customer engagement and product promotion.
• Manage the full sales process from initial enquiry to final delivery, ensuring a seamless and high-quality experience for wholesale customers.
• Proactively promote additional products and services to increase profitability and customer value.
• Conduct outbound calls to inform customers of new products, offers, and opportunities, generating additional business.
• Review sales orders for pricing accuracy and support the resolution of any discrepancies in line with agreed pricing guidelines.
• Ensure all incoming calls and call‑back requests are handled promptly and professionally.
• Collaborate closely with the Branch Manager and/or APP Sales Manager to support sales initiatives and development activities.
• Participate in both online Teams meetings and in‑person sessions to stay aligned with business goals and updates.
• Work with branch stock control to maximise product availability, including placing direct orders when necessary.
• Actively promote clearance of slow‑moving or discontinued products to optimise stock levels.
• Build strong relationships with suppliers to support product knowledge and availability.
• Build working knowledge of sales operations, warehouse processes, stock management, and credit systems as part of ongoing development in the role.

Generic Responsibilities

• Promote and uphold the highest standards of Health & Safety, including active participation in ‘Near Miss’ reporting.
• Ensure strong security awareness at all times, protecting company assets and customer goods.
• Present yourself consistently in a professional manner, following APP uniform standards.
• Follow correct procedures for reporting sickness or absence.
• Use appropriate PPE at all times in line with company policy.
• Provide support on the MRCH trade counter when needed, including during busy periods or staff absences.
• Open and close the premises when designated as a keyholder, ensuring security procedures are followed.
• Collaborate effectively with the wider APP team and support other areas of the business when needed.
• Carry out any additional duties reasonably required to support the team and the company.

Qualifications & Experience

• A confident, professional communicator with a strong customer focus.
• Proven or demonstrable sales ability.
• Strong organisational skills and attention to detail.
• Ability to work effectively as part of a team.
• A proactive approach with a desire to learn and develop.