At a Glance
- Tasks: Create and manage engaging TikTok content for Vredestein's brand.
- Company: Join Apollo Tyres, a leading global tyre manufacturer with a vibrant culture.
- Benefits: Gain hands-on experience, flexible hours, and the chance to shape a brand's voice.
- Other info: Opportunity to work in a dynamic environment with a focus on innovation.
- Why this job: Be the creative force behind exciting content that resonates with Gen Z.
- Qualifications: Must be an active TikTok user with strong editing skills and creativity.
The predicted salary is between 25650 - 31350 £ per year.
Apollo Tyres Ltd is an international tyre manufacturer and the leading tyre brand in India. The company has multiple manufacturing units in India and a unit each in The Netherlands and Hungary. The company markets its products under its two global brands – Apollo and Vredestein, and its products are available in over 100 countries through a vast network of branded, exclusive and multi-product outlets.
Purpose of the role
As the Digital Content Creator, you will be the driving force behind Vredestein's new TikTok channel. You'll create, film, edit, and publish content that makes Vredestein relevant, entertaining, and authentic for a younger audience while staying true to the brand’s voice, tone, guidelines, and quality standards. You'll have the freedom to experiment, test new content formats, spot trends before they peak, and help shape Vredestein's social personality from the ground up.
Secondary purpose of the Job:
Ensure Vredestein’s brand experience is maintained on its TikTok channel, tailored to platform-specific audiences globally, by working closely with regional teams, social media agencies, and internal stakeholders.
Main responsibilities
- Content Creation
- Develop and produce TikTok-first content for the Vredestein channel.
- Film, edit, and publish short-form videos using mobile-first production techniques.
- Create content around cars, road trips, lifestyle, motorsport, travel, sustainability, design, and culture.
- Generate fresh content ideas that resonate with Gen Z and younger millennial audiences.
- Participate in content shoots both in-office and on location across London and the UK.
- Trend Spotting & Community Engagement
- Monitor TikTok trends, sounds, creators, memes, and emerging formats daily.
- Identify opportunities to participate in relevant conversations and cultural moments.
- Engage with followers and help build an authentic community around the brand.
- Track competitor activity and share regular insights with the marketing team.
- Brand Storytelling
- Help translate technical automotive topics into entertaining, relatable content.
- Work with marketing teams, agencies, influencers, and ambassadors to develop campaigns.
- Ensure content aligns with brand values while maintaining a genuine TikTok voice.
- Performance Analysis
- Monitor content performance using TikTok analytics.
- Report on engagement, reach, follower growth, and content learnings.
- Recommend improvements based on audience behaviour and platform best practices.
What you Bring?
Experience
- Proven experience creating engaging content for TikTok, Instagram Reels, or YouTube Shorts.
- Links to your TikTok, Instagram, YouTube, or other content portfolio.
Background (essential)
- Active TikTok user with a strong understanding of platform culture.
- Strong photography and video editing skills using CapCut, Adobe Premiere Rush, Canva, or similar tools.
- Excellent storytelling and creative thinking abilities.
- Confidence appearing on camera when required.
- Strong awareness of internet culture, trends, and social-first content formats.
- Self-starter mentality with the ability to work independently.
Good to have
- Passion for cars, motorsport, travel, cycling, or automotive culture.
- Experience growing a personal social media account.
- Experience working with influencers or content creators.
- Knowledge of social media analytics.
Qualifications
- Current student or recent graduate in digital marketing or design.
Digital Content Creator in London employer: Apollo Tyres Ltd
Apollo Tyres Ltd is an exceptional employer, offering a dynamic work environment where creativity thrives. As a Digital Content Creator, you'll have the unique opportunity to shape Vredestein's presence on TikTok, engaging with a vibrant community while enjoying the freedom to innovate and experiment. With a strong focus on employee growth and collaboration across teams, Apollo Tyres fosters a culture that values fresh ideas and encourages personal development, making it an ideal place for those passionate about digital content and automotive culture.
