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- Tasks: Join us as a Recruitment Marketing Specialist, blending digital marketing with recruitment to attract top talent.
- Company: Apollo Home Healthcare provides tailored, compassionate care in the comfort of people's homes.
- Benefits: Enjoy competitive pay, flexible scheduling, paid training, and a supportive management team.
- Why this job: Be part of a values-led team making a real difference in people's lives through innovative marketing.
- Qualifications: A degree in Marketing or Communications is preferred; 2 years of digital marketing experience is essential.
- Other info: This role is office-based in Codsall, Wolverhampton, and does not offer sponsorship for work visas.
The predicted salary is between 24000 - 28000 £ per year.
Important information: Please note that Apollo Home Healthcare does not hold a sponsorship licence. Therefore, we are unable to consider applications from individuals who require sponsorship to work in the UK, either currently or in the future.
Location: Codsall, Wolverhampton - Office Based
Salary: £28,000 - £35,000 DOE
Contract: Full time, Permanent
About us: At Apollo Home Healthcare, we provide high-quality, person-centred care to people in the comfort of their own homes. Every individual we support has unique needs - we tailor every care package to them, building a compassionate and skilled team around their requirements. We live and work by the 6 Cs: Care, Compassion, Competence, Communication, Courage, and Commitment - and we’re looking for people who share those values.
The role: We are seeking a dynamic and creative Recruitment Digital Marketing Specialist to join our team. This is a pivotal role that blends strategic digital marketing with hands-on recruitment communication, designed to elevate our brand and attract high-quality candidates to join our team.
You will be responsible for developing and executing digital marketing strategies with a primary focus on leading recruitment marketing (80%), while also supporting wider company marketing and communications (20%). Your efforts will attract top-tier candidates and enhance our company’s online brand presence.
You’ll collaborate across departments, building relationships at all levels and be the go-to person for digital recruitment content and campaign management.
In this role, you’ll:
- Recruitment Marketing (80%): Develop and execute recruitment campaigns across job boards, social media, and email platforms to attract healthcare professionals and raise employer brand awareness.
- Collaborate with external agencies to deliver impactful recruitment marketing campaigns.
- Create engaging content that highlights our company culture, employee stories and testimonials, and career opportunities.
- Manage and optimise the careers section of our website to ensure a seamless candidate experience.
- Collaborate with the Recruitment Manager and other departments to understand staffing needs and tailor marketing strategies accordingly.
- Analyse campaign performance metrics and adjust strategies to improve candidate acquisition and engagement.
- Monitor and engage with a diverse range of candidates across our brand’s social media channels.
- Company Digital Marketing (20%): Create compelling marketing materials for use at external events and industry exhibitions.
- Support the refresh and ongoing development of our wider company website using engaging marketing collateral.
- Enhance brand awareness through identifying, planning, developing and managing digital content for B2B and B2C content, ensuring there is a constant flow that illustrates our brand proposition through website content, digital and print marketing material, email marketing, newsletters, social media updates and blog posts.
- Manage and develop the company’s social media presence, ensuring consistent messaging and engagement with our audience.
- Coordinate with internal teams to promote company news and events, achievements, community and charity involvement and share customer stories.
- Monitor online reviews and feedback, implementing strategies to maintain a positive online reputation.
What You’ll Need:
- Bachelor’s degree in Marketing, Communications, or a related field is preferred, however not essential to be considered for this role.
- Minimum of 2 years’ experience in digital marketing, with a focus on recruitment marketing preferred.
- Proficiency in digital marketing tools such as Google Analytics, SEO/SEM, and social media advertising platforms.
- Strong content creation and copywriting skills.
- Ability to analyse data and translate insights into actionable strategies.
- Excellent communication and interpersonal skills.
- Creative thinker with a proactive approach to problem-solving.
What We Offer:
- Competitive hourly pay with enhancements for nights and weekends.
- Paid training, including complex clinical skills.
- Regular confirmed rotas and flexible scheduling.
- Reward & recognition programme.
- Supportive management and 24/7 on-call support.
- Opportunity to grow within a values-led, national care provider.
If you’re driven, compassionate, and want to be part of a team that helps deliver life-changing care across the UK, we’d love to hear from you. Please apply with your CV via this job board. If you’d like to learn more about the role or working with Apollo, feel free to contact our Recruitment Team:
Phone: 01902 847111
Email: [Contact Email]
We look forward to hearing from you and hopefully welcoming you to the Apollo Home Healthcare team.
Recruitment Marketing Specialist in Wolverhampton employer: Apollo Home Healthcare
Contact Detail:
Apollo Home Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Recruitment Marketing Specialist in Wolverhampton
✨Tip Number 1
Familiarise yourself with Apollo Home Healthcare's values, especially the 6 Cs: Care, Compassion, Competence, Communication, Courage, and Commitment. Tailor your conversations and interactions to reflect these values, as they are crucial in their recruitment process.
✨Tip Number 2
Showcase your digital marketing skills by preparing examples of successful recruitment campaigns you've managed in the past. Be ready to discuss how you used data analytics to improve candidate engagement and acquisition.
✨Tip Number 3
Engage with Apollo Home Healthcare's social media channels before your interview. Comment on their posts or share relevant content to demonstrate your interest in their brand and your understanding of effective digital marketing strategies.
✨Tip Number 4
Network with current or former employees of Apollo Home Healthcare if possible. This can provide you with insider knowledge about the company culture and expectations, which can be invaluable during your discussions with the recruitment team.
We think you need these skills to ace Recruitment Marketing Specialist in Wolverhampton
Some tips for your application 🫡
Understand the Company Values: Before applying, take some time to understand Apollo Home Healthcare's core values: Care, Compassion, Competence, Communication, Courage, and Commitment. Reflect these values in your application to show that you align with their mission.
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and recruitment. Use specific examples of past campaigns you've worked on, especially those that demonstrate your ability to attract candidates and enhance brand presence.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also showcases your passion for recruitment marketing. Mention how your skills can contribute to Apollo's goals and how you can help elevate their brand.
Showcase Your Digital Skills: In your application, emphasise your proficiency with digital marketing tools like Google Analytics and social media platforms. Provide examples of how you've used these tools to analyse data and improve campaign performance.
How to prepare for a job interview at Apollo Home Healthcare
✨Understand the Company Values
Before your interview, make sure you familiarise yourself with Apollo Home Healthcare's core values: Care, Compassion, Competence, Communication, Courage, and Commitment. Be prepared to discuss how your personal values align with these principles during the interview.
✨Showcase Your Digital Marketing Skills
Since the role focuses heavily on recruitment marketing, be ready to share specific examples of past campaigns you've managed. Highlight your experience with digital marketing tools like Google Analytics and social media advertising platforms, and discuss how you've used data to drive successful outcomes.
✨Prepare Engaging Content Ideas
Think about creative content ideas that could enhance Apollo's employer brand. Prepare to discuss how you would create engaging content that showcases the company culture and employee testimonials, as this is a key part of the role.
✨Ask Insightful Questions
At the end of the interview, don't forget to ask questions that show your interest in the role and the company. Inquire about their current recruitment strategies or how they measure the success of their marketing campaigns. This demonstrates your proactive approach and genuine interest in contributing to their team.
