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- Tasks: Lead marketing efforts, create engaging content, and manage social media for a healthtech startup.
- Company: apo is an innovative wellness platform focused on musculoskeletal health, founded in 2024.
- Benefits: Enjoy remote work flexibility, part-time commitment, and equity compensation with growth potential.
- Why this job: Join a pioneering team shaping the future of healthcare while growing your career in a dynamic environment.
- Qualifications: 3+ years in marketing, strong content creation skills, and a passion for health and technology required.
- Other info: This role offers significant growth opportunities, potentially leading to a full-time leadership position.
The predicted salary is between 36000 - 60000 £ per year.
Job Title: Head of Marketing / Marketing Manager
Company: apo
Location: London, UK (Remote-friendly with occasional in-person meetings)
About Us:
apo is a pioneering wellness platform specializing in musculoskeletal (MSK) health, offering a holistic, AI-driven approach to empower patients and healthcare providers alike. Founded in 2024, apo combines cutting-edge technology with evidence-based insights to address MSK challenges through four pillars: Move, Discover, Nourish, and Unwind
For healthcare providers, apo delivers tools to enhance patient management, reduce healthcare burdens, and improve outcomes with home-based monitoring and data-driven insights. For patients, apo offers personalized, accessible care pathways that integrate physical, nutritional, and mental health approaches to foster sustainable well-being. Headquartered in London, England, apo positions itself as a leader in digital health innovation, driving positive change and better outcomes for patients and practitioners alike.
Key Responsibilities:
- Content Creation: Develop engaging, on-brand content across social media platforms, newsletters, blogs, and other mediums to establish apo as a thought leader in the MSK and digital health space.
- Social Media Management: Execute and manage apo’s social media strategy to grow engagement and drive waitlist sign-ups.
- Campaign Management: Create and execute low-cost, high-impact marketing campaigns to build awareness and excitement around apo’s launch.
- Brand Development: Shape apo’s brand identity, ensuring consistency in voice, visuals, and messaging across all touchpoints.
- Email Marketing: Design and implement email campaigns to nurture our waitlist and communicate value to early adopters and stakeholders.
- Analytics & Reporting: Track and analyze marketing performance metrics, delivering insights to refine strategies and optimize efforts.
- Cross-Functional Collaboration: Work closely with the founding team to align marketing initiatives with business goals and contribute to strategic planning.
- Growth & Future Leadership: This role has significant room for growth, with the potential to transition into a full-time leadership position, managing a team as apo scales.
Requirements:
- 3+ years of experience in marketing, preferably in startups, health tech, or wellness industries.
- A hands-on approach and willingness to roll up your sleeves in an early-stage environment.
- Exceptional content creation skills, including copywriting, storytelling, and basic graphic design (Canva, Adobe Suite, etc.).
- Strong understanding of social media platforms and trends, especially LinkedIn and Instagram.
- Proficiency in using marketing tools like email platforms (e.g., Mailchimp), scheduling tools (e.g., Buffer), and analytics (e.g., Google Analytics).
- Creativity and entrepreneurial mindset, with the ability to execute on limited budgets.
- Passion for health, wellness, and technology
What We Offer:
- The opportunity to work directly with the founding team in shaping the future of MSK healthcare.
- Flexibility to work remotely with a part-time commitment.
- A chance to grow with the company, transitioning into a leadership role and building a team as apo scales.
Please Note: This is a part-time role compensated in equity, with the potential to transition into a full-time position as the company scales. It offers significant growth opportunities, including the chance to play a key role in shaping the future of apo and building out a marketing team.
Head of Marketing- Healthtech Startup employer: apo
Contact Detail:
apo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing- Healthtech Startup
✨Tip Number 1
Familiarize yourself with the latest trends in health tech and wellness marketing. Understanding the unique challenges and opportunities in this sector will help you tailor your approach and demonstrate your expertise during discussions.
✨Tip Number 2
Engage with apo's social media channels before applying. By interacting with their content, you can gain insights into their brand voice and audience, which will be invaluable when discussing your ideas for their marketing strategy.
✨Tip Number 3
Prepare to showcase your content creation skills by developing a sample marketing campaign or social media post that aligns with apo's mission. This proactive approach will highlight your creativity and understanding of their brand.
✨Tip Number 4
Network with professionals in the health tech and wellness industries. Attend relevant webinars or events to connect with like-minded individuals, which could lead to valuable insights and potential referrals for your application.
We think you need these skills to ace Head of Marketing- Healthtech Startup
Some tips for your application 🫡
Understand the Company: Dive deep into apo's mission and values. Familiarize yourself with their approach to musculoskeletal health and how they leverage technology. This understanding will help you tailor your application to align with their goals.
Showcase Relevant Experience: Highlight your marketing experience, especially in startups or health tech. Provide specific examples of past campaigns you've managed, content you've created, and how you've driven engagement on social media platforms.
Demonstrate Creativity: Since creativity is key for this role, include examples of innovative marketing strategies you've implemented. Consider attaching a portfolio of your work that showcases your content creation skills and any graphic design projects.
Tailor Your Application: Customize your CV and cover letter to reflect the specific requirements mentioned in the job description. Use keywords from the listing, such as 'content creation', 'social media management', and 'analytics', to make your application stand out.
How to prepare for a job interview at apo
✨Show Your Passion for Health and Wellness
Make sure to express your genuine interest in health, wellness, and technology during the interview. Share personal experiences or projects that highlight your commitment to these areas, as this aligns with apo's mission.
✨Demonstrate Your Content Creation Skills
Prepare examples of your previous work in content creation, especially in copywriting and storytelling. Be ready to discuss how you can create engaging content that resonates with the target audience and establishes apo as a thought leader.
✨Familiarize Yourself with Social Media Trends
Research current trends on social media platforms, particularly LinkedIn and Instagram. Be prepared to discuss how you would leverage these platforms to grow engagement and drive sign-ups for apo’s services.
✨Highlight Your Analytical Skills
Discuss your experience with marketing analytics tools like Google Analytics and how you've used data to refine marketing strategies in the past. This will demonstrate your ability to track performance metrics and optimize efforts effectively.
