Regional Director of English

Since APM’s establishment in 1982, these 3 core values have been infused in all our endeavors, our creations, our in-house production, our distribution, our communication, and most importantly, our relationship with customers and teams. With around 3000 employees, over 350 boutiques in more than 30 countries APM approaches everything with fashion, chic and smile, these pillars are instilled in everything we do.To achieve and exceed monthly and yearly sales target APM is smile. The Country Manager is responsible for the overall business performance, strategic growth, and brand presence across the country. The Country Manager is accountable for driving profitability, operational excellence, customer satisfaction, and talent development across all regions. Identify and evaluate opportunities for market expansion, partnerships, and new business models. Lead the annual business planning process, including setting country-level goals, KPIs, and resource allocation. Develop and manage a robust succession and talent pipeline across all leadership roles. Oversee national sales performance; Evaluate market performance against national targets; Support brand-building and marketing campaigns tailored to the local market, in coordination with global and regional teams. Customer Experience & Brand Standards Establish service benchmarks and customer engagement strategies across all customer touchpoints (retail, digital, events). Ensure a consistent and premium brand image across stores nationally. Oversee national retail operations including logistics, visual merchandising, inventory control, and store planning. Lead site selection strategy for new store openings and supervise major refurbishments or closures. Ensure regulatory compliance, including labor, safety, and commercial operations. Lead, inspire, and develop direct-report teams of Area Managers and partner with cross-functional department heads for regional culture initiatives. Foster a high-performance culture through continuous coaching, performance management, and leadership development. Uphold the brand\’s culture and values at a national level, ensuring alignment across all staff. Financial & Commercial Management manage budgeting, forecasting and financial reporting. Monitor cost efficiency and drive initiatives to improve profitability and reduce operational waste. Partner with finance to ensure accurate financial controls, audits, and compliance with corporate guidelines. Represent the brand in media, industry events, or government relations when necessary. Proven track record of delivering business growth and leading diverse, multi-site teams. fluent in English (additional languages advantageous). Willingness to travel extensively within the country and occasionally internationally.