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- Tasks: Lead qualitative research projects from design to delivery, translating insights into actionable strategies.
- Company: Join APLUSA, a global leader in healthcare market research with a passionate team.
- Benefits: Enjoy hybrid work, private health insurance, and early finish Fridays for a balanced lifestyle.
- Why this job: Make a real impact in healthcare by amplifying the voices of patients and professionals.
- Qualifications: 10+ years in qualitative research, fluent in English and French, with strong storytelling skills.
- Other info: Collaborative culture with mentorship opportunities and a focus on innovation in research.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Give purpose to your career – step behind the scenes of healthcare decision-making! At APLUSA, we don’t just conduct market research — we help healthcare decision-makers see the full picture by listening to those who experience and deliver care every day. Patients, doctors, nurses… their voices are at the heart of everything we do.
A global leader in healthcare market research, APLUSA is:
- A team of 150+ passionate professionals
- 4 international offices
- A company that is engaged, human, and agile
- Meaningful projects in a stimulating and flexible work environment
About The Role
You will join a small, high-performing qualitative insights team of six people, where this role plays a key part in strengthening both strategic thinking and hands‑on delivery capacity. This is a senior individual contributor position, with no formal line‑management responsibilities. You will act as a strategic partner, methodological expert, and operational reinforcement. Beyond strategic framing and insight delivery, this role requires the ability and willingness to personally execute end‑to‑end French and International qualitative studies, from research design and fieldwork coordination to analysis, storytelling, and client presentation. You will also act as a mentor and reference point for team members, helping them grow through expertise and informal coaching.
What You’ll Do
- End-to-End Qualitative Research Delivery
- Independently lead qualitative studies from research design to final insight delivery, including fieldwork management and analysis.
- Translate qualitative data into structured, actionable insights with clear strategic implications.
- Present findings confidently to clients and internal stakeholders.
- Monitor project delivery, quality, and timelines, proactively addressing risks and improvement areas.
- Ensure full adherence to internal standards and regulatory requirements (pharmacovigilance, transparency, data protection, etc.).
- Strategic & Methodological Contribution
- Support and challenge client briefs to ensure research addresses the right strategic questions.
- Act as a senior qualitative expert, raising the level of insight quality, rigor, and storytelling across projects.
- Contribute to the development and evolution of qualitative methodologies and analytical frameworks.
- AI, Tools & Innovation
- Contribute to the development and adoption of new qualitative approaches, including digital, AI-enabled (e.g. transcription, coding, synthesis, insight acceleration), or hybrid qualitative solutions.
- Identify opportunities where technology can enhance efficiency, depth of analysis, or storytelling.
- Share knowledge, templates, and best practices to ensure consistent excellence across projects.
- Mentorship & Team Support (No Line Management)
- Act as a mentor and sparring partner for team members, supporting skill development through hands‑on guidance and knowledge sharing.
- Support continuity and stability of qualitative delivery in a small‑team environment.
- Work closely with the Qualitative Director and Business Unit leaders on high‑impact initiatives.
Who you are!
What We’re Looking For
- 10+ years’ experience in qualitative market research, ideally within healthcare
- Proven ability to run qualitative studies independently and end‑to‑end
- Strong methodological expertise
- Experience with AI-driven qualitative tools, or a strong interest and ability to adopt new technologies
- Excellent storytelling skills and the ability to structure complex insights clearly.
- Comfortable mentoring colleagues without hierarchical authority.
- Fluent in English and French
- Strong understanding of compliance, data protection, and regulated research standards
- Highly autonomous, adaptable, and comfortable working in a small‑team setting
- Advanced proficiency in PowerPoint and Excel.
- Curious, reliable, impact‑driven, results‑oriented and motivated to push qualitative research forward
What you’ll love at APLUSA!
- A meaningful job with real impact in healthcare
- A caring management style and collaborative culture
- A strong focus on work‑life balance, with:
- Hybrid organisation: blending remote working and central London office
- Private health insurance
- Early finish Fridays
- Team days off site twice a year
- A growing UK team in central London
Employment type: Full‑time
Seniority level: Associate
Job function: Marketing and Research
Industries: Market Research
Senior Qualitative Expert employer: AplusA
Contact Detail:
AplusA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Qualitative Expert
✨Tip Number 1
Network like a pro! Reach out to current or former employees at APLUSA on LinkedIn. A friendly chat can give us insider info about the company culture and maybe even a referral!
✨Tip Number 2
Prepare for the interview by practising your storytelling skills. We want to hear how your past experiences align with the role of Senior Qualitative Expert. Make it engaging and relevant!
✨Tip Number 3
Show off your methodological expertise! Be ready to discuss specific qualitative studies you've led, especially in healthcare. We love hearing about innovative approaches and insights you've delivered.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who want to make an impact in healthcare.
We think you need these skills to ace Senior Qualitative Expert
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Qualitative Expert role. Highlight your relevant experience in qualitative market research, especially within healthcare, and showcase how your skills align with APLUSA's mission.
Showcase Your Storytelling Skills: Since storytelling is key in this role, use your application to demonstrate your ability to translate complex insights into clear narratives. Share examples of how you've done this in past projects to really stand out.
Highlight Your Methodological Expertise: Don’t forget to emphasise your methodological expertise and any experience with AI-driven tools. APLUSA values innovation, so mentioning how you've adopted new technologies in your research will definitely catch their eye.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you're keen on joining our team at APLUSA!
How to prepare for a job interview at AplusA
✨Know Your Qualitative Research Inside Out
Make sure you brush up on your qualitative research methodologies, especially those relevant to healthcare. Be ready to discuss your past experiences in leading end-to-end studies and how you've translated data into actionable insights.
✨Showcase Your Storytelling Skills
Prepare to present your findings in a compelling way. Think about how you can structure complex insights clearly and engage your audience. Practise telling a story with your data that highlights its strategic implications.
✨Familiarise Yourself with AI Tools
Since APLUSA values innovation, be prepared to discuss any experience you have with AI-driven qualitative tools. If you haven't used them yet, show your enthusiasm for learning and adopting new technologies that can enhance research efficiency.
✨Emphasise Your Mentorship Experience
Even though this role doesn't involve formal line management, highlight any mentoring or coaching you've done. Discuss how you've supported colleagues in their development and how you can contribute to a collaborative team environment.
