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For Companies At a Glance
- Tasks: Lead qualitative research projects from design to delivery, translating insights into actionable strategies.
- Company: Join APLUSA, a global leader in healthcare market research with a passionate team.
- Benefits: Enjoy hybrid work, private health insurance, and early finish Fridays for a great work-life balance.
- Why this job: Make a real impact in healthcare by amplifying the voices of patients and professionals.
- Qualifications: 10+ years in qualitative research, fluent in English and French, with strong storytelling skills.
- Other info: Collaborative culture with mentorship opportunities and a focus on innovation in research methodologies.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join to apply for the Senior Qualitative Expert role at APLUSA. Give purpose to your career â step behind the scenes of healthcare decision-making! At APLUSA, we donât just conduct market research â we help healthcare decision-makers see the full picture by listening to those who experience and deliver care every day. Patients, doctors, nurses... their voices are at the heart of everything we do.
A global leader in healthcare market research, APLUSA is:
- A team of 150+ passionate professionals
- 4 international offices
- A company that is engaged, human, and agile
- Meaningful projects in a stimulating and flexible work environment
About The Role
You will join a small, high-performing qualitative insights team of six people, where this role plays a key part in strengthening both strategic thinking and handsâon delivery capacity. This is a senior individual contributor position, with no formal lineâmanagement responsibilities. You will act as a strategic partner, methodological expert, and operational reinforcement. Beyond strategic framing and insight delivery, this role requires the ability and willingness to personally execute endâtoâend French and International qualitative studies, from research design and fieldwork coordination to analysis, storytelling, and client presentation. You will also act as a mentor and reference point for team members, helping them grow through expertise and informal coaching.
What Youâll Do
- End-to-End Qualitative Research Delivery
- Independently lead qualitative studies from research design to final insight delivery, including fieldwork management and analysis.
- Translate qualitative data into structured, actionable insights with clear strategic implications.
- Present findings confidently to clients and internal stakeholders.
- Monitor project delivery, quality, and timelines, proactively addressing risks and improvement areas.
- Ensure full adherence to internal standards and regulatory requirements (pharmacovigilance, transparency, data protection, etc.).
- Strategic & Methodological Contribution
- Support and challenge client briefs to ensure research addresses the right strategic questions.
- Act as a senior qualitative expert, raising the level of insight quality, rigor, and storytelling across projects.
- Contribute to the development and evolution of qualitative methodologies and analytical frameworks.
- AI, Tools & Innovation
- Contribute to the development and adoption of new qualitative approaches, including digital, AI-enabled (e.g. transcription, coding, synthesis, insight acceleration), or hybrid qualitative solutions.
- Identify opportunities where technology can enhance efficiency, depth of analysis, or storytelling.
- Share knowledge, templates, and best practices to ensure consistent excellence across projects.
- Mentorship & Team Support (No Line Management)
- Act as a mentor and sparring partner for team members, supporting skill development through handsâon guidance and knowledge sharing.
- Support continuity and stability of qualitative delivery in a smallâteam environment.
- Work closely with the Qualitative Director and Business Unit leaders on highâimpact initiatives.
Who you are!
What Weâre Looking For
- 10+ yearsâ experience in qualitative market research, ideally within healthcare
- Proven ability to run qualitative studies independently and endâtoâend
- Strong methodological expertise
- Experience with AI-driven qualitative tools, or a strong interest and ability to adopt new technologies
- Excellent storytelling skills and the ability to structure complex insights clearly.
- Comfortable mentoring colleagues without hierarchical authority.
- Fluent in English and French
- Strong understanding of compliance, data protection, and regulated research standards
- Highly autonomous, adaptable, and comfortable working in a smallâteam setting
- Advanced proficiency in PowerPoint and Excel.
- Curious, reliable, impactâdriven, resultsâoriented and motivated to push qualitative research forward
What youâll love at APLUSA!
- A meaningful job with real impact in healthcare
- A caring management style and collaborative culture
- A strong focus on workâlife balance, with:
- Hybrid organisation: blending remote working and central London office
- Private health insurance
- Early finish Fridays
- Team days off site twice a year
- A growing UK team in central London
Employment type: Fullâtime
Seniority level: Associate
Job function: Marketing and Research
Industries: Market Research
Senior Qualitative Expert in London employer: AplusA
Contact Detail:
AplusA Recruiting Team
StudySmarter Expert Advice đ€«
We think this is how you could land Senior Qualitative Expert in London
âšTip Number 1
Network like a pro! Reach out to your connections in the healthcare market research field. A simple message can lead to valuable insights or even a referral that gets your foot in the door.
âšTip Number 2
Prepare for interviews by practising your storytelling skills. Youâll need to showcase your experience in qualitative research and how youâve turned insights into action. We recommend using the STAR method to structure your responses.
âšTip Number 3
Donât underestimate the power of follow-ups! After an interview, send a thank-you email expressing your appreciation for the opportunity. It keeps you on their radar and shows your enthusiasm for the role.
âšTip Number 4
Apply through our website! Itâs the best way to ensure your application is seen by the right people. Plus, it shows youâre genuinely interested in joining APLUSA and contributing to meaningful healthcare projects.
We think you need these skills to ace Senior Qualitative Expert in London
Some tips for your application đ«Ą
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Senior Qualitative Expert role. Highlight your qualitative research experience, especially in healthcare, and donât forget to showcase your storytelling abilities!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why youâre passionate about qualitative research and how your expertise can contribute to APLUSA's mission. Be genuine and let your personality come through.
Showcase Your Methodological Expertise: In your application, emphasise your methodological knowledge and any experience with AI-driven tools. APLUSA values innovation, so mentioning how you've used technology to enhance research will definitely catch our eye!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. Itâs the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at AplusA
âšKnow Your Qualitative Research Inside Out
Make sure you brush up on your qualitative research methodologies, especially those relevant to healthcare. Be ready to discuss your past experiences in leading studies and how you've translated data into actionable insights.
âšShowcase Your Storytelling Skills
Prepare to present your findings in a compelling way. Think about how you can structure complex insights clearly and engage your audience. Practise telling a story with your data that highlights its strategic implications.
âšFamiliarise Yourself with AI Tools
Since APLUSA values innovation, be prepared to discuss any experience you have with AI-driven qualitative tools. If you haven't used them yet, show your enthusiasm for learning and adapting to new technologies that enhance research efficiency.
âšEmphasise Your Mentorship Experience
Even though this role doesn't involve formal line management, highlight any mentoring or coaching you've done. Share examples of how you've supported colleagues' development and contributed to team success.
