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- Tasks: Run and optimise paid media campaigns across platforms like Meta and Google.
- Company: Join a dynamic content agency with a creative work environment.
- Benefits: Enjoy hybrid working, healthcare plans, and professional development opportunities.
- Why this job: Make an impact on high-profile campaigns while growing your skills in digital media.
- Qualifications: Strong analytical skills and experience with digital advertising tools required.
- Other info: Collaborate with talented teams and enjoy a supportive workplace culture.
The predicted salary is between 36000 - 60000 £ per year.
The ideal candidate will have hands-on experience running paid campaigns end-to-end, with the ability to independently build, optimise, troubleshoot and improve campaign performance across Meta, Google, YouTube, LinkedIn and other digital platforms.
You will play a pivotal role in ensuring tracking accuracy, KPI monitoring, maintaining healthy dashboards, improving reporting quality and supporting cross-department coordination to keep campaigns moving through the workflow. Success in this role requires curiosity, analytical thinking, flawless attention to detail and a proactive approach to problem-solving. You will work closely with the marketing, sales, production and editorial teams, helping to maintain timely delivery of client campaigns, operational discipline and strong measurement hygiene. CMS fluency (for web edits and updates) will be an important part of the role.
We are looking for someone who can significantly improve how we run paid media campaigns, grow our brands, and lend to solidifying our digital infrastructure. This role brings structure, takes ownership and ensures campaigns are executed with precision — freeing the senior team to focus on strategy. You will be confident working independently day to day, with input and direction from the digital marketing manager when needed. Your input will be required for campaign briefings and kick-off.
Key responsibilities- Build, launch and optimise paid media campaigns across platforms including Meta and Google.
- Work with our external media agency to ensure that campaigns hit KPIs.
- Manage bidding strategies, budget allocation and pacing to hit performance targets.
- Monitor live campaigns, react swiftly to performance shifts and recommend data-driven adjustments.
- Stay up to date with the latest platform best practices, tools and innovations.
- Provide tactical solutions through optimisation and clear recommendations, aligned to campaign goals.
- Be flexible and quick to adapt as priorities shift across the business and campaigns evolve.
- Own mid-campaign and end-of-campaign reporting, ensuring insights are client-ready and actionable.
- Move beyond data extraction to provide interpretation, diagnosis and recommendations.
- Identify what drove or hindered performance and outline next steps.
- Confidently present results in client-facing reporting and recommendations meetings, translating performance data in a clear, easy to understand way.
- Use trends in the data to inform content and channel recommendations, where relevant to improving performance.
- Maintain clean and reliable tracking, including UTMs, events and platform integrations.
- Keep dashboards accurate, updated and meaningful every week.
- Conduct regular QA to ensure analytics environments are correctly configured and trustworthy.
- Be comfortable using reporting tools, spreadsheets and presentation software to keep performance visibility sharp and consistent.
- Coordinate cross-department information flow with sales, production and editorial.
- Ensure campaign timelines stay on track, budgets are aligned and stakeholders remain informed.
- Flag risks early, take ownership when delivery stalls and drive resolutions.
- Strong timekeeping and organisational skills to ensure deadlines are met across multiple campaigns at once.
- Excellent communication to build trust with stakeholders and maintain momentum across the workflow.
- Support website updates (copy changes, link updates, light edits) to keep campaigns and content moving.
- Share responsibility for site management tasks alongside senior marketing leads.
- Support subscription marketing growth and contribute to improvements in 2026 and beyond.
- Take ownership of ad-hoc campaigns across the business.
- Audit newsletter campaign performance and assist in developing improved approaches.
- Audit subscription campaign performance and assist in developing improved approaches.
- Provide guidance and support across the business on paid media best practice, and help upskill colleagues on tools and platform basics where required.
- Marketing strategy ownership (although operational insights are welcome).
- Copywriting (nice-to-have only).
- CRM-led campaign management.
- Strong analytical skills with the ability to interpret data, identify patterns and translate findings into actions.
- A natural curiosity around performance: why something worked/didn’t work, what changed and what should be done next.
- Excellent attention to detail with a rigorous approach to measurement and quality assurance.
- Experience with tracking set-ups, UTMs, dashboard maintenance and analytics tools (e.g., GA4).
- Comfortable working across multiple teams and maintaining momentum across complex workflows.
- Ability to manage budgets, timelines and competing priorities with confidence.
- Familiarity with CMS platforms and ability to perform quick, accurate updates.
- Up to date with best practices in digital media buying and measurement.
- A proactive, accountable and solutions-oriented mindset.
- Client-facing experience, or confidence working directly with stakeholders to present results and recommendations.
- Experience working with ad tech and platform tools (Meta Business Manager, LinkedIn Campaign Manager, Google Ads, YouTube).
- A dynamic and creative work environment.
- Opportunities for professional development and skills growth.
- The chance to work with a prestigious and globally recognised brand portfolio.
- Hybrid working (three days in the office / two days WFH).
- Medicash healthcare plan, including discounted gym membership and mental health support.
- One charity day per year.
- One-week office closure over Christmas.
- Regular training sessions and development opportunities.
APL Media Limited is a fast-growing, medium-sized content agency and publisher based in Kentish Town, London, with more than 25 years of experience in travel and lifestyle content for consumer and trade audiences. We are home to a friendly, talented and long-established team of over 125 people.
Our titles include:
- National Geographic Traveller (UK)
- National Geographic Traveller (UK) – The Collection
- Living360
- Newspaper inserts for the London Standard, The Guardian and The Telegraph
- Postcards (trade)
- ASTA Worldwide Destination Guide (trade)
- Travel Media Awards
Paid Media Executive in London employer: APL Media Limited
Contact Detail:
APL Media Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Executive in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past paid media campaigns. This will give potential employers a clear idea of what you can bring to the table and how you can help improve their campaigns.
✨Tip Number 3
Be proactive! If you see a company you're interested in, don’t wait for them to post a job. Reach out directly, express your interest, and share how you can contribute to their paid media efforts. It shows initiative and could set you apart from other candidates.
✨Tip Number 4
Keep learning! Stay updated on the latest trends and tools in paid media. Join webinars, read blogs, and follow industry leaders. This not only boosts your knowledge but also gives you great talking points during interviews.
We think you need these skills to ace Paid Media Executive in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Paid Media Executive role. Highlight your hands-on experience with paid campaigns and any specific platforms you've worked on, like Meta or Google. We want to see how your skills align with what we're looking for!
Show Off Your Analytical Skills: Since this role requires strong analytical thinking, don’t shy away from showcasing your ability to interpret data. Include examples of how you've used data to drive campaign performance in the past. We love a candidate who can turn numbers into actionable insights!
Be Proactive in Your Approach: We’re after someone who takes ownership and is proactive about problem-solving. In your application, mention instances where you’ve identified issues and implemented solutions independently. This will show us that you’re ready to hit the ground running!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do!
How to prepare for a job interview at APL Media Limited
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the platforms mentioned in the job description, like Meta, Google, and LinkedIn. Familiarise yourself with their latest features and best practices, as this will show your proactive approach and genuine interest in the role.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to optimise campaigns in the past. Be ready to explain what worked, what didn’t, and how you adapted your strategies based on performance metrics. This will highlight your analytical thinking and attention to detail.
✨Demonstrate Cross-Department Coordination
Think of instances where you’ve successfully collaborated with other teams, like sales or production. Share how you maintained communication and ensured everyone was aligned on campaign goals. This will illustrate your ability to keep workflows smooth and efficient.
✨Prepare for Client-Facing Scenarios
Since you'll be presenting results and recommendations, practice explaining complex data in simple terms. Use clear examples from your experience to demonstrate how you’ve effectively communicated insights to clients or stakeholders in the past.
