Demand Marketing Manager - Apex Invest

The Apex Group was established in Bermuda in 2003 and is now one of the world’s largest fund administration and middle office solutions providers. Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide.

Your career with us should reflect your energy and passion. That’s why, at Apex Group, we will do more than simply ‘empower’ you. We will work to supercharge your unique skills and experience. Take the lead and we’ll give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities.

Role Overview

As a Demand Marketing Manager for Apex Invest, you will be responsible for driving global demand generation across a sophisticated, data-driven private capital platform and supporting services. The Apex Invest platform is a compliant, end-to-end marketplace connecting allocators and fund managers, leveraging Apex proprietary technology, data insights, and integrated capital raising capabilities. Your role will focus on translating this complex proposition into high-performing, audience-led campaigns that generate qualified pipeline across both sides of the marketplace.

You will lead integrated campaigns that drive allocator engagement, fund manager acquisition, and platform adoption, working closely with Portfolio Marketing, Sales, Product, and Events teams to ensure a consistent go-to-market approach.

Key Responsibilities

• Go-to-Market & Campaign Strategy
  • Own GTM planning for Apex Invest campaigns, including product launches, feature releases, solution activations and event-led demand programs.
  • Develop integrated campaign plans spanning platform, content, and event ecosystem.
  • Build structured campaign frameworks aligning sales, marketing, and CRM execution (campaign packs, messaging, channel mix).
• Demand Generation & Pipeline Growth
  • Design and execute multi-channel demand generation campaigns targeting institutional allocators (pension funds, family offices, wealth managers) and fund managers seeking capital and distribution.
  • Use channels including paid media, email, digital content, webinars/events, and partnerships.
  • Optimise campaigns to drive high-intent conversations and platform engagement, aligned to the platform’s matching and capital allocation model.
• Audience & Value Proposition Development
  • Translate Apex Invest’s core capabilities into compelling messaging, including AI-powered allocator–manager alignment for investment mandates, data-driven insights and scoring frameworks, and capital raising and investor access solutions.
  • Develop persona-based messaging for both sides of the marketplace (allocators / managers).
  • Work with Product and Portfolio Marketing to align messaging with platform capabilities and roadmap.
• Content & Thought Leadership
  • Partner with Content and Brand teams to deliver campaign-led assets (reports, case studies, platform demos) and insight-led content aligned to private markets, capital allocation trends, and investor behaviour.
  • Leverage Apex Invest insight ecosystem (webinars, podcasts, forums) to fuel demand and nurture journeys and establish Apex Invest as the destination for private markets and alternatives.
• Performance Marketing & Optimisation
  • Define campaign KPIs across the funnel (MQL, SAL, pipeline contribution, platform engagement).
  • Monitor and optimise performance using marketing automation and CRM tools.
  • Apply data-driven decision making to continuously refine targeting, messaging, and channel mix.
• Sales Alignment & Enablement
  • Partner closely with Apex Invest management team, Sales and SDR teams to ensure clear qualification criteria and lead handover, deliver campaign insights and pipeline reporting, and maintain clear visibility of each stage of the pipeline to drive better conversions.
  • Support sales enablement with targeted collateral and campaign narratives.
• Platform & Data Integration
  • Ensure campaigns are fully integrated across marketing technology stack (Salesforce, marketing automation platforms).
  • Support tracking of user journeys across platform engagement, content consumption, and event participation.
  • Contribute to improving attribution models in a multi-touch, multi-channel environment.

Key Qualifications & Experience

• 4–7 years’ experience in B2B demand marketing, ideally within financial services, asset management, fintech, wealthtech, or capital markets ecosystem.
• Proven experience delivering multi-channel, global demand generation campaigns.
• Strong understanding of private markets, investment ecosystems, or capital raising dynamics (preferred).
• Ability to translate complex platform or technology propositions into clear, commercial messaging.
• Experience working in matrixed, global organisations across Product, Sales, and Marketing teams.
• Strong analytical capability with experience in performance tracking and optimisation.
• Hands-on experience with CRM and marketing automation tools (e.g. Salesforce).
• Excellent communication skills, with a clear and concise storytelling style.

Core Competencies

• Commercial mindset with strong focus on pipeline and revenue impact.
• Audience-first thinking (ability to engage both allocators and fund managers).
• Data-driven decision making.
• Collaboration and stakeholder management across global teams.
• Ability to operate at pace across multiple campaigns and priorities.

Why This Role Matters (Apex Context)

Apex Invest sits at the intersection of technology, capital raising, and data-driven investor/manager alignment for investment mandates, helping to reshape how capital flows through private markets. This role is critical in driving adoption of a two-sided marketplace model (allocators + managers), translating a complex, tech-led platform into clear demand drivers, and supporting Apex Group’s broader strategy to expand digital capital raising and investment solutions globally.