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For Companies At a Glance
- Tasks: Lead strategic sales for luxury hotels across the UK and international markets.
- Company: The Monogram Collective offers unique luxury stays in iconic British hotels.
- Benefits: Enjoy 35 days holiday, gym access, employee events, and discounts.
- Why this job: Join a visionary team redefining luxury hospitality with global impact.
- Qualifications: 3-5 years in luxury hospitality sales with strong industry connections.
- Other info: Opportunities for training, recognition schemes, and wellness support.
The predicted salary is between 43200 - 72000 £ per year.
Join the Journey of Luxury Hospitality Excellence
The Monogram Collective showcases a newly crafted collection of unique British stays, each with its own distinct charm. The Monogram Collective is a growing portfolio of luxury boutique hotels across England and Scotland, including iconic properties such as The Vineyard, Pine Trees, and Meldrum House
Steeped in heritage and reimagined for the curious modern traveller, our hotels celebrate individuality and the rich spirit of their surroundings-inviting you to feel the story of every place you stay.
We are seeking a strategic and well-connected Sales Director to drive our commercial success across the UK and key international markets.
Your Role at a Glance
Based in Scotland, the Sales Director role has a group-wide remit covering all UK sites. As a Sales Director, you will lead our strategic sales efforts across high-end leisure and corporate markets. You’ll be responsible for expanding our presence among affluent travellers, luxury travel trade, and corporate retreat clients, while managing top-tier partnerships and delivering measurable revenue growth.
Key Responsibilities
- Develop and execute a UK and international sales strategy focused on luxury leisure and corporate travel.
- Identify and secure new business from direct clients, tour operators, travel agents, DMCs, and lifestyle concierges.
- Represent the brand at major trade events including ILTM Cannes, consortia roadshows, and tourism showcases.
- Manage and grow a portfolio of high-value leisure and corporate accounts.
- Serve as the primary contact for elite travel advisors and luxury consortia (e.g., Celebrated Experiences, Queen of Clubs, SLH, Mr & Mrs Smith).
- Conduct regular sales visits, virtual meetings, and coordinate FAM trips and sales missions.
- Collaborate with Revenue and Reservations teams to optimise yield and occupancy.
- Track and report on sales performance, market trends, and ROI of key initiatives.
- Maintain a deep understanding of the UK luxury travel landscape and competitor activity.
- Work closely with the Head of Commercial, Brand & Marketing Manager, and hotel teams to support campaigns targeting high-net-worth individuals.
About You
Essential Experience & Skills
- 3–5 years in a senior sales role within luxury hospitality (4-star deluxe or 5-star level).
- Strong knowledge of the UK and EMEA luxury leisure travel market.
- Established network of luxury MICE agents and travel industry contacts.
- Proven track record of exceeding revenue targets and growing market share.
- Excellent communication and presentation skills.
- Willingness and flexibility to travel extensively, including internationally.
Preferred
- Experience with CRM and hotel systems (e.g., Delphi, Opera, Salesforce).
- Multilingual capabilities (advantageous).
- Familiarity with inbound markets including the US, Middle East, and Asia.
Why Join Us?
At The Monogram Collective, you’ll be part of a passionate and visionary team shaping and redefining luxury hospitality. This is your chance to lead sales strategy across a prestigious portfolio and make a lasting impact on a brand with global potential. We also offer:
- 35 days holiday
- Training and development from day one
- Employee events and celebrations
- Inhouse company interactive employee communication APP
- Entry to our state-of-the-art gym and pools
- Healthy meals to enjoy while you\’re working
- Access to an external Employee Assistance Programme
- Financial Wellbeing App Wagestream
- £200 referral bonus when your friends or family join the team.
Following your first successful 3 months, you’ll also receive ……
- Access to our discounts and wellbeing platform “Treat Yourself Here”, unlocking savings and experiences for you and your family.
- Involvement in our employee of the quarter and annual recognition schemes
- Long service recognition
- Probation pass and annual anniversary complimentary guest experience overnight stay and dinner for two
- 50% discount in our restaurants
- Cycle to Work Scheme
- Discounted room rates for employees, friends, and family
- Spa treatments and product discounts
- Life Assurance cover
Ready to Elevate Luxury Travel Sales?
Apply now and bring your expertise, network, and passion for excellence to The Monogram Collective.
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Hotel Sales Director employer: Apex Head Office
Contact Detail:
Apex Head Office Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Hotel Sales Director
✨Tip Number 1
Network actively within the luxury hospitality sector. Attend industry events, trade shows, and networking functions to connect with potential clients and partners. Building relationships with key players in the luxury travel market can significantly enhance your chances of landing this role.
✨Tip Number 2
Stay updated on the latest trends in luxury travel and hospitality. Understanding current market dynamics and consumer preferences will not only help you in interviews but also demonstrate your commitment to the industry and your potential value to the company.
✨Tip Number 3
Prepare to discuss your previous sales achievements in detail. Be ready to share specific examples of how you've exceeded revenue targets and grown market share in your past roles. This will showcase your capability and align with the expectations for the Sales Director position.
✨Tip Number 4
Familiarise yourself with The Monogram Collective's portfolio and values. Understanding their unique offerings and brand story will allow you to tailor your approach and demonstrate how your skills and experience align with their vision for luxury hospitality.
We think you need these skills to ace Hotel Sales Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in luxury hospitality sales. Focus on your achievements, such as exceeding revenue targets and managing high-value accounts, to demonstrate your suitability for the Sales Director role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for luxury travel and your understanding of the UK and EMEA markets. Mention specific examples of how you've successfully developed sales strategies and built relationships with elite travel advisors.
Showcase Your Network: Emphasise your established network of luxury MICE agents and travel industry contacts in both your CV and cover letter. This will highlight your ability to secure new business and expand the brand's presence among affluent travellers.
Highlight Relevant Skills: Ensure you mention your excellent communication and presentation skills, as well as any experience with CRM and hotel systems. These skills are essential for the role and will set you apart from other candidates.
How to prepare for a job interview at Apex Head Office
✨Research the Brand
Before your interview, take the time to thoroughly research The Monogram Collective. Understand their unique offerings, values, and the luxury market they operate in. This will help you tailor your responses and demonstrate your genuine interest in the brand.
✨Showcase Your Network
As a Sales Director, your connections are crucial. Be prepared to discuss your established network of luxury MICE agents and travel industry contacts. Highlight specific examples of how these relationships have helped you exceed revenue targets in the past.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your strategic thinking and problem-solving skills. Prepare examples of how you've developed and executed successful sales strategies in previous roles, particularly in the luxury hospitality sector.
✨Demonstrate Communication Skills
Excellent communication is key for this role. Practice articulating your thoughts clearly and confidently. You may also want to prepare a brief presentation on a relevant topic, showcasing your ability to engage and persuade an audience.
