At a Glance
- Tasks: Drive lead generation and digital marketing strategies to build a strong pipeline of opportunities.
- Company: Join Apex Group, a global leader in fund administration and innovative solutions.
- Benefits: Flexible work environment, career growth, and the chance to make a real impact.
- Other info: Dynamic role with opportunities for creativity and innovation in a supportive team.
- Why this job: Be a key player in shaping marketing strategies without relying on big budgets.
- Qualifications: 3-5 years in B2B lead generation with strong LinkedIn and content marketing skills.
The predicted salary is between 33750 - 41250 £ per year.
The Apex Group was established in Bermuda in 2003 and is now one of the world’s largest fund administration and middle office solutions providers. Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide.
About Tocan: Tocan is a cutting-edge SaaS platform designed to streamline fund operations for investment professionals. We empower fund managers, fund administrators, legal firms and investors with intuitive tools to optimise workflows, enhance compliance and drive efficiency. As we expand, we seek a Lead Generation Marketing Manager to help us build a strong pipeline of opportunities.
About the Role: We are looking for a highly motivated and resourceful Lead Generation Marketing Manager to take ownership of our lead generation and digital marketing activities. This role is ideal for a marketer who excels at generating high-quality B2B leads through organic, low-cost, and no-cost channels rather than relying on large advertising budgets. With little to no paid marketing budget available currently, the successful candidate will be responsible for developing and executing innovative strategies that leverage LinkedIn, social media, content marketing, partnerships, referrals, SEO, email outreach, and marketing automation to build brand awareness and create a consistent pipeline of qualified prospects. This is a hands-on role requiring both strategic thinking and practical execution.
Key Responsibilities
- Lead Generation & Pipeline Development
- Develop and implement a lead generation strategy focused on organic growth.
- Generate qualified leads through LinkedIn, social media platforms, networking communities, partnerships, referrals, and digital outreach.
- Build and maintain lead generation campaigns that support business growth objectives.
- Create systems and processes to consistently generate inbound and outbound opportunities.
- Work closely with the Chief Revenue Officer to ensure smooth lead handover and effective follow-up.
- LinkedIn & Social Selling
- Own the company's LinkedIn strategy.
- Optimise company and leadership profiles to maximise visibility and engagement.
- Create and manage LinkedIn content campaigns designed to generate conversations and enquiries.
- Build targeted outreach programmes using LinkedIn Sales Navigator and other available tools.
- Develop employee advocacy initiatives to extend company reach.
- Content Marketing
- Produce engaging content including: LinkedIn posts, articles, case studies, customer success stories, email campaigns, blogs, and industry insights.
- Repurpose content across multiple channels to maximise reach and engagement.
- Identify opportunities to position the business as a thought leader within its sector.
- Social Media Management
- Manage and grow company presence across relevant social media channels.
- Create and maintain a content calendar.
- Monitor engagement and proactively build relationships with prospects and industry influencers.
- Identify and participate in relevant industry discussions and online communities.
- SEO & Website Optimisation
- Improve website visibility through organic SEO strategies.
- Identify opportunities to increase website traffic and conversion rates.
- Create landing pages and lead capture mechanisms.
- Monitor website performance and recommend improvements.
- Marketing Automation & CRM
- Manage CRM and marketing automation systems.
- Develop lead scoring and nurturing workflows.
- Maintain accurate reporting and campaign tracking.
- Ensure marketing and sales data remains clean and actionable.
- Analytics & Reporting
- Track key marketing metrics including: leads generated, conversion rates, website traffic, LinkedIn engagement, content performance, and pipeline contribution.
- Provide regular performance reports and recommendations.
- Continuously test, measure, and optimise marketing activity.
Essential Experience & Skills
- Minimum 3-5 years' experience in a B2B lead generation or digital marketing role.
- Proven track record of generating leads without significant advertising spend.
- Strong LinkedIn marketing and social selling expertise.
- Experience creating engaging content that drives enquiries and engagement.
- Excellent copywriting and communication skills.
- Understanding of SEO best practices.
- Experience with CRM and marketing automation platforms.
- Ability to analyse data and make evidence-based decisions.
- Highly organised and self-motivated with the ability to work independently.
Desirable Experience
- Experience within technology, SaaS, professional services, consultancy, or digital transformation sectors.
- Familiarity with LinkedIn Sales Navigator.
- Knowledge of email marketing platforms.
- Experience building referral, partnership, and community-led growth programmes.
- Basic graphic design and video content creation skills.
- Experience using AI tools to increase marketing efficiency and content production.
Key Performance Indicators (KPIs)
- Number of qualified leads generated per month.
- Marketing-qualified leads (MQLs) converted to sales opportunities.
- Growth in LinkedIn followers, engagement, and reach.
- Website traffic growth and lead conversion rates.
- Content engagement metrics.
- Contribution to sales pipeline and revenue generation.
- Cost-effective delivery of marketing objectives.
Ideal Candidate Profile
You are a commercially minded marketer who thrives in a lean environment. Rather than asking for a bigger budget, you look for smarter ways to generate opportunities. You understand how to use LinkedIn, content, personal branding, networking, referrals, and digital tools to create demand and drive measurable business growth. You are proactive, creative, data-driven, and comfortable rolling up your sleeves to deliver results.
What Success Looks Like in the First 12 Months
- Establish a consistent flow of qualified inbound and outbound leads.
- Build a strong LinkedIn presence for both the business and its leadership team.
- Create a repeatable lead generation engine that is not dependent on paid advertising.
- Improve prospect onboarding and nurture processes.
- Deliver measurable contribution to business growth and sales pipeline development.
Sales Support (Lead Generation) in London employer: Apex Group
Apex Group is an excellent employer, offering a dynamic work culture that prioritises collaboration and professional growth. As a Senior Administrator in Transfer Agency, you will benefit from comprehensive training and mentorship opportunities, while working in a fast-paced environment that values regulatory compliance and efficiency. Located in the UK, our team is dedicated to delivering quality service, making it a rewarding place for those looking to make a meaningful impact in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Support (Lead Generation) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Apex Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Apex Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Apex Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Apex Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sales Support (Lead Generation) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Apex Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Apex Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Apex Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Apex Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Apex Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Apex Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
