At a Glance
- Tasks: Lead innovative marketing campaigns to drive demand for a cutting-edge investment platform.
- Company: Join Apex Group, a global leader in fund administration and capital solutions.
- Benefits: Enjoy competitive pay, flexible work options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on collaboration and innovation.
- Why this job: Make an impact in the finance world by connecting investors and fund managers.
- Qualifications: 4-7 years in B2B marketing, preferably in finance or tech.
The predicted salary is between 50000 - 65000 £ per year.
The Apex Group was established in Bermuda in 2003 and is now one of the world’s largest fund administration and middle office solutions providers. Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide.
Your career with us should reflect your energy and passion. That’s why, at Apex Group, we will do more than simply ‘empower’ you. We will work to supercharge your unique skills and experience. Take the lead and we’ll give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities.
As a Demand Marketing Manager for Apex Invest, you will be responsible for driving global demand generation across a sophisticated, data-driven private capital platform and supporting services. The Apex Invest platform is a compliant, end-to-end marketplace connecting allocators and fund managers, leveraging Apex proprietary technology, data insights, and integrated capital raising capabilities. Your role will focus on translating this complex proposition into high-performing, audience-led campaigns that generate qualified pipeline across both sides of the marketplace. You will lead integrated campaigns that drive allocator engagement, fund manager acquisition, and platform adoption, working closely with Portfolio Marketing, Sales, Product, and Events teams to ensure a consistent go-to-market approach.
Key Responsibilities
- Go-to-Market & Campaign Strategy
- Own GTM planning for Apex Invest campaigns, including product launches, feature releases, solution activations and event-led demand programs.
- Develop integrated campaign plans spanning platform, content, and event ecosystem.
- Build structured campaign frameworks aligning sales, marketing, and CRM execution (campaign packs, messaging, channel mix).
- Demand Generation & Pipeline Growth
- Design and execute multi-channel demand generation campaigns targeting: Institutional allocators (pension funds, family offices, wealth managers) and Fund managers seeking capital and distribution.
- Use channels including paid media, email, digital content, webinars/events, and partnerships.
- Optimise campaigns to drive high-intent conversations and platform engagement, aligned to the platform’s matching and capital allocation model.
- Audience & Value Proposition Development
- Translate Apex Invest’s core capabilities into compelling messaging, including: AI-powered allocator–manager alignment for investment mandates, Data-driven insights and scoring frameworks, Capital raising and investor access solutions.
- Develop persona-based messaging for both sides of the marketplace (allocators / managers).
- Work with Product and Portfolio Marketing to align messaging with platform capabilities and roadmap.
- Content & Thought Leadership
- Partner with Content and Brand teams to deliver: Campaign-led assets (reports, case studies, platform demos), Insight-led content aligned to private markets, capital allocation trends, and investor behaviour.
- Leverage Apex Invest insight ecosystem (webinars, podcasts, forums) to fuel demand and nurture journeys and establish Apex Invest as the destination for private markets and alternatives.
- Performance Marketing & Optimisation
- Define campaign KPIs across the funnel (MQL, SAL, pipeline contribution, platform engagement).
- Monitor and optimise performance using marketing automation and CRM tools.
- Apply data-driven decision making to continuously refine targeting, messaging, and channel mix.
- Sales Alignment & Enablement
- Partner closely with Apex Invest management team, Sales and SDR teams to ensure clear qualification criteria and lead handover.
- Deliver campaign insights and pipeline reporting.
- Maintain clear visibility of each stage of the pipeline to drive better conversions.
- Support sales enablement with targeted collateral and campaign narratives.
- Platform & Data Integration
- Ensure campaigns are fully integrated across marketing technology stack (Salesforce, marketing automation platforms).
- Support tracking of user journeys across platform engagement, content consumption, and event participation.
- Contribute to improving attribution models in a multi-touch, multi-channel environment.
Key Qualifications & Experience
- 4–7 years’ experience in B2B demand marketing, ideally within: Financial services / asset management, Fintech / WealthTech, Capital markets ecosystem.
- Proven experience delivering multi-channel, global demand generation campaigns.
- Strong understanding of private markets, investment ecosystems, or capital raising dynamics (preferred).
- Ability to translate complex platform or technology propositions into clear, commercial messaging.
- Experience working in matrixed, global organisations across Product, Sales, and Marketing teams.
- Strong analytical capability with experience in performance tracking and optimisation.
- Hands-on experience with CRM and marketing automation tools (e.g. Salesforce).
- Excellent communication skills, with a clear and concise storytelling style.
Core Competencies
- Commercial mindset with strong focus on pipeline and revenue impact.
- Audience-first thinking (ability to engage both allocators and fund managers).
- Data-driven decision making.
- Collaboration and stakeholder management across global teams.
- Ability to operate at pace across multiple campaigns and priorities.
Why This Role Matters (Apex Context)
Apex Invest sits at the intersection of technology, capital raising, and data-driven investor / manager alignment for investment mandates, helping to reshape how capital flows through private markets. This role is critical in driving adoption of a two-sided marketplace model (allocators + managers), translating a complex, tech led platform into clear demand drivers, and supporting Apex Group’s broader strategy to expand digital capital raising and investment solutions globally.
Demand Marketing Manager - Apex Invest in London employer: APEX Group
At Apex Group, we pride ourselves on being an exceptional employer that champions innovation and personal growth. Our dynamic work culture fosters collaboration and creativity, empowering employees to take the lead in their roles while receiving robust support from a global network of over 13,000 colleagues. With a commitment to professional development and a focus on meaningful impact within the financial services sector, joining our team means being part of a transformative journey in a vibrant location that values your unique skills and contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Marketing Manager - Apex Invest in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for APEX Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like APEX Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with APEX Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at APEX Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Marketing Manager - Apex Invest in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit APEX Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of APEX Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about APEX Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at APEX Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at APEX Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At APEX Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
