At a Glance
- Tasks: Drive global demand generation and create high-performing marketing campaigns.
- Company: Join Apex Group, a leading fund administration provider with a global presence.
- Benefits: Competitive salary, career growth, and the freedom to innovate.
- Other info: Collaborative environment with opportunities to work across global teams.
- Why this job: Make an impact in a tech-driven marketplace and reshape capital flows.
- Qualifications: 4-7 years in B2B demand marketing, preferably in financial services or fintech.
The predicted salary is between 50000 - 65000 £ per year.
The Apex Group was established in Bermuda in 2003 and is now one of the world’s largest fund administration and middle office solutions providers. Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide.
Your career with us should reflect your energy and passion. That’s why, at Apex Group, we will do more than simply ‘empower’ you. We will work to supercharge your unique skills and experience. Take the lead and we’ll give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities. For our business, for clients, and for you.
As a Demand Marketing Manager for Apex Invest, you will be responsible for driving global demand generation across a sophisticated, data-driven private capital platform and supporting services. The Apex Invest platform is a compliant, end-to-end marketplace connecting allocators and fund managers, leveraging Apex proprietary technology, data insights, and integrated capital raising capabilities. Your role will focus on translating this complex proposition into high-performing, audience-led campaigns that generate qualified pipeline across both sides of the marketplace. You will lead integrated campaigns that drive allocator engagement, fund manager acquisition, and platform adoption, working closely with Portfolio Marketing, Sales, Product, and Events teams to ensure a consistent go-to-market approach.
Key Responsibilities
- Go-to-Market & Campaign Strategy: Own GTM planning for Apex Invest campaigns, including product launches, feature releases, solution activations and event-led demand programs. Develop integrated campaign plans spanning platform, content, and event ecosystem. Build structured campaign frameworks aligning sales, marketing, and CRM execution (campaign packs, messaging, channel mix).
- Demand Generation & Pipeline Growth: Design and execute multi-channel demand generation campaigns targeting institutional allocators (pension funds, family offices, wealth managers) and fund managers seeking capital and distribution. Use channels including paid media, email, digital content, webinars/events, and partnerships. Optimise campaigns to drive high-intent conversations and platform engagement, aligned to the platform’s matching and capital allocation model.
- Audience & Value Proposition Development: Translate Apex Invest’s core capabilities into compelling messaging, including AI-powered allocator–manager alignment for investment mandates, data-driven insights and scoring frameworks, and capital raising and investor access solutions. Develop persona-based messaging for both sides of the marketplace (allocators / managers). Work with Product and Portfolio Marketing to align messaging with platform capabilities and roadmap.
- Content & Thought Leadership: Partner with Content and Brand teams to deliver campaign-led assets (reports, case studies, platform demos). Insight-led content aligned to private markets, capital allocation trends, and investor behaviour. Leverage Apex Invest insight ecosystem (webinars, podcasts, forums) to fuel demand and nurture journeys and establish Apex Invest as the destination for private markets and alternatives.
- Performance Marketing & Optimisation: Define campaign KPIs across the funnel (MQL, SAL, pipeline contribution, platform engagement). Monitor and optimise performance using marketing automation and CRM tools. Apply data-driven decision making to continuously refine targeting, messaging, and channel mix.
- Sales Alignment & Enablement: Partner closely with Apex Invest management team, Sales and SDR teams to ensure clear qualification criteria and lead handover. Deliver campaign insights and pipeline reporting. Maintain clear visibility of each stage of the pipeline to drive better conversions. Support sales enablement with targeted collateral and campaign narratives.
- Platform & Data Integration: Ensure campaigns are fully integrated across marketing technology stack (Salesforce, marketing automation platforms). Support tracking of user journeys across platform engagement, content consumption, and event participation. Contribute to improving attribution models in a multi-touch, multi-channel environment.
Key Qualifications & Experience
- 4–7 years’ experience in B2B demand marketing, ideally within financial services / asset management, fintech / wealthtech, or capital markets ecosystem.
- Proven experience delivering multi-channel, global demand generation campaigns.
- Strong understanding of private markets, investment ecosystems, or capital raising dynamics (preferred).
- Ability to translate complex platform or technology propositions into clear, commercial messaging.
- Experience working in matrixed, global organisations across Product, Sales, and Marketing teams.
- Strong analytical capability with experience in performance tracking and optimisation.
- Hands-on experience with CRM and marketing automation tools (e.g. Salesforce).
- Excellent communication skills, with a clear and concise storytelling style.
Core Competencies
- Commercial mindset with strong focus on pipeline and revenue impact.
- Audience-first thinking (ability to engage both allocators and fund managers).
- Data-driven decision making.
- Collaboration and stakeholder management across global teams.
- Ability to operate at pace across multiple campaigns and priorities.
Why This Role Matters (Apex Context)
Apex Invest sits at the intersection of technology, capital raising, and data-driven investor / manager alignment for investment mandates, helping to reshape how capital flows through private markets. This role is critical in driving adoption of a two-sided marketplace model (allocators + managers), translating a complex, tech led platform into clear demand drivers, and supporting Apex Group’s broader strategy to expand digital capital raising and investment solutions globally.
Disclaimer: Unsolicited CVs sent to Apex (Talent Acquisition Team or Hiring Managers) by recruitment agencies will not be accepted for this position. Apex operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our exclusive recruitment partners.
Demand Marketing Manager - Apex Invest in London employer: Apex Group Ltd
At Apex Group, we pride ourselves on being an exceptional employer that champions employee growth and innovation. Our dynamic work culture fosters collaboration and creativity, allowing you to thrive in a supportive environment while driving impactful demand marketing strategies for our cutting-edge private capital platform. With access to global resources and opportunities for professional development, you'll be empowered to make a meaningful difference in the financial services landscape from our vibrant office locations worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Marketing Manager - Apex Invest in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Apex Group Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Apex Group Ltd are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Demand Marketing Manager - Apex Invest in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Apex Group Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Apex Group Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Apex Group Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Apex Group Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Apex Group Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Apex Group Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
