At a Glance
- Tasks: Lead media, marketing, and PR strategies for a thrilling winter GT championship.
- Company: Join a pioneering team launching an exciting professional winter GT racing series.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Other info: This role demands hands-on leadership in a fast-paced, winter racing environment.
- Why this job: Be at the forefront of motorsport media, shaping the championship's brand and impact.
- Qualifications: 7-10 years in media/marketing, ideally within motorsport; strong communication and leadership skills required.
The predicted salary is between 48000 - 84000 £ per year.
We are launching a professional winter GT championship featuring multi-class GT racing.
We seek a seasoned Head of PR, Marketing and Media to build and deliver the championship’s media, content, communications and branding strategy. This is a hands‑on, operational leadership role requiring proven motorsport experience, strong marketing/content knowledge, excellent stakeholder management skills and the ability to operate under the unique constraints of a winter season.
Core responsibilities
- Media strategy & delivery
- Develop and execute a unified media and content strategy (broadcast, streaming, highlights, social, photography, PR) aligned with commercial objectives and partner commitments.
- Lead production briefs for live broadcasts and highlight packages; coordinate on‑track camera plans, timing overlays, graphics, commentary and data feeds.
- Manage relationships with broadcast/streaming partners, production vendors and rights holders; negotiate deliverables and ensure contractual compliance.
- Oversee editorial calendar, creative assets, photography libraries and closed-captioning/multilingual content needs.
- Oversea social media platforms and strategy. Working closely with social media agency.
- Coordinate media accreditation, media centre operations, mixed zones, press conferences and post-race interview schedules.
- Deliver team-facing media training, interview protocols and pre/post-race media schedules to ensure consistent messaging.
- Marketing
- Develop a marketing plan in order to target teams, participants and differentiate the brand from any other championships or series.
- Manage digital campaigns and strategies to attract competitors to join the events
- Align with influential pages, networks and personal to promote the series.
- PR, communications & reputation management
- Oversee the production of all official press releases, race reports, feature stories and crisis communications; maintain a consistent brand voice.
- Establish and run a rapid-response protocol for on-track incidents, penalties, or reputational issues (oversea the statement drafting, approval workflow, etc).
- Cultivate relationships with motorsport press, influencers, and key industry journalists to secure coverage and features.
- Commercial & partner activation
- Work with commercial team to activate sponsor content, hospitality deliverables, branded content, and partner media rights.
- Produce media kits, activation plans and measurement reports demonstrating reach and engagement for sponsors.
- Team leadership & event execution
- Recruit, lead and coordinate the media & communications team and external agencies (producers, photographers, PR agencies).
- Own media staffing plans for each event (media centre, press operations, photographers, content producers) and ensure smooth on-site execution in winter conditions (equipment sheltering, power, heated spaces).
- Deliver post-event analytics and insights
Ideal candidate profile (experience & credentials)
- Minimum 7–10 years’ of relevant experience within a media and marketing management field, ideally in motorsport.
- Possesses deep knowledge of market research, digital marketing, content strategy, and brand management, alongside a strong understanding of local and international regulations related to marketing and event planning.
- Fluent English
- A passion for motorsport and knowledge of the motorsport industry.
- Ability to work effectively with crossfunctional teams, including operations and sales teams.
- Selfmotivated and results-oriented professional with a proven ability to thrive in fast-paced, global environments and consistently meet tight deadlines
- Excellent communication skills with the ability to communicate effectively with a range of stakeholders.
- Passionate about providing exceptional customer service and experience to media and fans.
Championship Marketing and Media Director in Northampton employer: Apex Events
Join our dynamic team as the Championship Marketing and Media Director, where you will play a pivotal role in shaping the future of winter GT racing. We pride ourselves on fostering a collaborative work culture that values innovation and creativity, offering ample opportunities for professional growth within the motorsport industry. Located in a vibrant environment, we provide unique advantages such as access to cutting-edge technology and a network of industry leaders, ensuring that your contributions are both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Championship Marketing and Media Director in Northampton
✨Tip Number 1
Network within the motorsport industry to connect with professionals who have experience in media and marketing roles. Attend motorsport events, conferences, and seminars to meet potential colleagues and mentors who can provide insights and possibly refer you to opportunities.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing and content strategy specific to sports. Understanding how to leverage social media platforms effectively will be crucial for this role, so consider following industry leaders and engaging with their content.
✨Tip Number 3
Develop a portfolio showcasing your previous work in media and marketing, particularly any projects related to motorsport. Highlight successful campaigns, media strategies, and any measurable outcomes to demonstrate your expertise and results-driven approach.
✨Tip Number 4
Stay updated on the latest news and developments in the motorsport world, especially regarding winter championships. This knowledge will not only help you in interviews but also show your genuine passion for the sport, which is essential for this role.
We think you need these skills to ace Championship Marketing and Media Director in Northampton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your relevant experience in media, marketing, and motorsport. Focus on specific achievements that demonstrate your ability to develop and execute successful media strategies.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for motorsport and outlines how your skills align with the responsibilities of the Championship Marketing and Media Director role. Be sure to mention any unique experiences that set you apart.
Showcase Your Stakeholder Management Skills:In your application, provide examples of how you've successfully managed relationships with various stakeholders in previous roles. Highlight your communication skills and ability to work with cross-functional teams.
Demonstrate Your Understanding of the Industry:Include insights or knowledge about current trends in motorsport marketing and media. This will show your potential employer that you are not only passionate but also well-informed about the industry.
How to prepare for a job interview at Apex Events
✨Showcase Your Motorsport Knowledge
Make sure to demonstrate your deep understanding of the motorsport industry during the interview. Discuss recent trends, key players, and how they relate to the championship's goals. This will show that you're not just passionate about motorsport but also well-informed.
✨Prepare a Media Strategy Example
Come prepared with a sample media strategy that aligns with the championship's objectives. Highlight how you would approach media partnerships, content creation, and social media engagement. This practical demonstration of your skills can set you apart from other candidates.
✨Emphasise Stakeholder Management Skills
Be ready to discuss your experience in managing relationships with various stakeholders, including sponsors, media partners, and team members. Provide specific examples of how you've successfully navigated challenges and built strong partnerships in previous roles.
✨Demonstrate Crisis Communication Experience
Given the nature of motorsport, it's crucial to have a plan for crisis communication. Share examples of how you've handled on-track incidents or reputational issues in the past. This will showcase your ability to maintain a consistent brand voice under pressure.
