Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive marketing strategies and campaigns to attract new care home customers and retain existing ones.
- Company: Join apetito, the UK's leading food supplier in health and social care.
- Benefits: Enjoy competitive salary, 25 days holiday, and a supportive work culture.
- Why this job: Make a real impact in a high-growth market while developing your marketing skills.
- Qualifications: 2+ years in marketing with experience in campaign strategy and execution.
- Other info: Be part of a passionate team focused on delivering outstanding results.
The predicted salary is between 36000 - 60000 £ per year.
We are hiring an experienced and commercially driven Senior Marketing Executive to join our B2B Care Homes team. This is a high-impact role with primary responsibility for driving acquisition growth within a £350m market opportunity, while also owning the strategic direction of customer retention. Reporting to the Marketing Manager, Care Homes, you will lead the development and delivery of integrated marketing campaigns that attract new care home customers and strengthen existing partnerships. Working cross-functionally with Sales and central Marketing teams, you will bring apetito's Care Homes proposition to life through insight-led campaigns, targeted engagement activity and data-driven optimisation.
This role offers an excellent development opportunity for someone aspiring to progress to Marketing Manager level, providing exposure to commercial accountability, cross-functional leadership and end-to-end campaign ownership. You'll be joining a passionate, ambitious Care Homes marketing team that is determined to deliver outstanding campaigns and measurable commercial results. Our culture is energetic, supportive and collaborative. We work hard, challenge each other positively and celebrate success. There's a strong sense of ownership and accountability, but also a genuine one-team mentality across Marketing and Sales. You'll have the space to bring ideas forward, test new approaches and make a visible impact in a high-growth area of the business.
If you thrive in a fast-paced environment, enjoy being stretched and want to be part of a team that combines ambition with support and positivity, this is the role for you.
Responsibilities
- Key Account Acquisition | Strategic & Delivery Ownership
- Strategy & Planning: Develop and own the Care Homes acquisition strategy, aligned to the £350m growth opportunity and annual marketing objectives. Translate business goals into quarterly and campaign-level acquisition plans. Prioritise activity across digital, PR, events, direct mail, partnerships, email and telesales to maximise pipeline impact. Define success metrics and monitor performance.
- Integrated Campaign Leadership: Lead the development and delivery of multi-touchpoint acquisition campaigns. Ensure campaigns are insight-led, targeted to key decision-makers and clearly differentiated. Brief and manage creative, digital, PR and internal stakeholders to deliver campaigns on time and to budget.
- Events & Acquisition Touchpoints: Lead acquisition-focused event strategy, including regional events and apetito experience days. Maximise pre-, during- and post-event lead generation and follow-up. Ensure events are fully integrated into wider acquisition campaigns and sales activity, maximising brand awareness opportunities including speaking slots & gated content promotion.
- Lead Generation & Funnel Management: Own the end-to-end lead generation and nurture journey, ensuring consistent flow of high-quality leads into the sales pipeline. Strong alignment with telesales and regional sales teams. Work closely with sales to drive tastings and improve lead-to-win conversion. Continually optimise campaigns using HubSpot data and campaign insight.
- Key Account Retention | Strategic Ownership & Delivery Management
- Retention Strategy & Direction: Develop and own the Care Homes retention strategy, aligned to a 95% retention target. Define clear priorities across value communication, product engagement and CDM enablement initiatives. Translate strategy into structured, prioritised delivery plans with measurable success criteria.
- Cross-Functional Delivery Leadership: Lead retention delivery through central marketing support functions. Provide clear strategic direction, structured briefs and aligned priorities to ensure activity is coordinated effectively and delivered to time, quality and retention objectives. Use performance data and customer insights to evaluate impact and refine retention activity.
About you
Essential Skills
- 2+ years of proven experience in a Marketing role with responsibility for campaign strategy as well as execution.
- Experience developing and delivering acquisition strategies that drive measurable pipeline growth.
- Strong commercial acumen, with experience working to performance targets.
- Experience leading multi-channel, integrated campaigns across digital, events, PR, email and direct marketing.
- Ability to translate business objectives into clear, prioritised marketing plans.
- Confident analysing campaign and CRM data (HubSpot) to optimise performance and improve ROI.
- Strong briefing and project management capability, ensuring delivery on time and to quality standards.
- Budget management experience.
- Well versed in Microsoft Office: advanced PowerPoint and Word, intermediate Excel.
- Marketing Degree, CIM qualification or similar.
Desirable Skills
- B2B marketing experience within Care Homes, Foodservice, Healthcare or Contract Catering.
- Experience working in a long-term contract or relationship-led sales environment.
- Experience developing retention or customer engagement strategies.
- Familiar with CRM systems (HubSpot) and marketing automation.
- Understanding of the care home catering environment.
- Copywriting capability.
- Driving licence.
Essential Personal Qualities
- Commercially driven with a strong sense of ownership and accountability.
- Strategic thinker with a data-led and analytical mindset.
- Excellent communicator with strong presentation and stakeholder management skills.
- Highly organised, able to manage multiple priorities and deadlines.
- Proactive self-starter with energy, resilience and a positive mindset.
- Outcome-focused, with a drive to continuously improve performance.
- Shows passion, enthusiasm, ambition and drive.
- A team player also capable of working autonomously.
- Excellent attention to detail.
- Demonstrates honesty and integrity.
- Shows initiative in overcoming challenges.
- Willingness to travel to various customers around the UK and participate in internal and external insight gathering, events and exhibitions.
Company Benefits
- Competitive salary – accredited Living Wage employer
- 25 days holiday per year, plus bank holidays
- Option to purchase up to 5 additional days holiday per year
- Discretionary annual bonus scheme
- Pension scheme – employer matched contributions up to 4%
- Life assurance scheme worth at least 1x annual salary
- Subsidised canteen
- Free parking
- Free turkey or voucher at Christmas
- apetito perks scheme including salary sacrifice options and retail discounts
Our Values
As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of. We develop a range of products designed to enhance health and well-being for all our customers. We are driven by a passion for service and dedicated to feeding some of the UK's most vulnerable people. We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040. Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer. We embrace inclusion, empowering individuals from diverse backgrounds. Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential.
Senior Marketing Executive in Trowbridge employer: apetito
Contact Detail:
apetito Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive in Trowbridge
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences make you the perfect fit for the Senior Marketing Executive role. Highlight your achievements and be specific about how you can contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our passionate team at apetito.
We think you need these skills to ace Senior Marketing Executive in Trowbridge
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your experience in developing acquisition strategies and leading integrated campaigns, as these are key for us. Use specific examples that showcase your commercial acumen and results-driven mindset.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for marketing and how you can contribute to our Care Homes team. Mention your understanding of the care home sector and how your skills align with our goals. Keep it engaging and personal!
Showcase Your Data Skills: Since we love data-driven decisions, make sure to highlight your experience with campaign analysis and CRM tools like HubSpot. Talk about how you've used data to optimise campaigns and improve ROI in your previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at apetito!
How to prepare for a job interview at apetito
✨Know Your Numbers
As a Senior Marketing Executive, you'll need to demonstrate your understanding of the market. Brush up on key statistics related to the £350m market opportunity and be ready to discuss how you can drive acquisition growth. Show them you know the numbers that matter!
✨Showcase Your Campaign Success
Prepare to share specific examples of integrated marketing campaigns you've led in the past. Highlight your role in developing strategies, managing budgets, and achieving measurable results. This will help illustrate your capability to own the end-to-end campaign process.
✨Be Data-Driven
Familiarise yourself with HubSpot and other CRM tools. Be prepared to discuss how you've used data to optimise campaigns and improve ROI. Showing that you can analyse and act on data will resonate well with the interviewers.
✨Emphasise Team Collaboration
This role requires cross-functional leadership, so be ready to talk about your experience working with sales and marketing teams. Share examples of how you've successfully collaborated to achieve common goals, as this will highlight your ability to fit into their energetic and supportive culture.