PR Executive in Trowbridge

At apetito | Wiltshire Farm Foods, we are on an ambitious journey. With bold growth targets ahead, building trust and telling our story well will be key to our success. As PR Executive, you will play an important role in delivering day‑to‑day PR activity across the business, helping to bring our stories to life and support our reputation across priority markets. This is a hands‑on role that offers excellent exposure, responsibility and development for someone looking to grow their career in PR within a purpose‑led organisation.

Working closely with the PR Manager and Senior PR Executive, you will take responsibility for defined PR activity, supporting press office delivery, media engagement and content creation, while building confidence, capability and sector understanding over time. Above all, you will help share how apetito | Wiltshire Farm Foods are making a real difference every day. This role is based on‑site in Trowbridge. Following induction, hybrid working with 3 days in the office and 2 days a week working remotely is possible.

Who we are: apetito is the UK’s leading food supplier to the health and social care sectors serving more than 1,300 care homes, health care and education settings. Our meals are expertly crafted by our dieticians and chefs, and then frozen to lock in the goodness. Wiltshire Farm Foods, our sister company, is the UK’s largest ready meal supplier cooking and delivering over 330 different delicious frozen ready meals across the UK.

Responsibilities

• PR Activity Delivery: Deliver integrated PR activity across apetito’s priority markets, ensuring outputs are accurate, timely and aligned with campaign objectives.
• Press Office Support: Support the running of the press office, including drafting press releases, managing media monitoring, logging coverage and maintaining media lists.
• Media Engagement: Support media relations activity by pitching stories, responding to enquiries under guidance and helping to manage forward features and opportunities.
• Content Creation: Create engaging PR content, including press materials, case studies and social media content, working closely with Creative and Digital colleagues where required.
• Sector and Audience Understanding: Build understanding of our markets and audiences by staying informed on key issues and trends, attending relevant events and engaging with colleagues across the business.
• Measurement and Reporting: Track PR coverage and activity performance, supporting reporting and learning to inform future activity.
• Collaboration and Support: Work collaboratively with colleagues across Brand & Communications and the wider business to support campaigns and share stories.
• Wider Business Support: Support internal and external events, conferences and other Brand & Communications activity as required.

Qualifications/Personal Qualities

• Essential: Experience in PR, communications or a related field.
• Strong writing skills and confidence producing content for different audiences.
• Good organisational skills with the ability to manage multiple tasks and deadlines.
• Confidence to build relationships and represent the organisation professionally.
• Familiarity with social media platforms from a PR perspective.
• Curious and eager to learn: Proactively builds PR skills, sector knowledge and commercial understanding, seeking out opportunities to learn and improve.
• Clear and confident communicator: Expresses ideas professionally and thoughtfully, adapting style to different audiences and situations.
• Creative storyteller: Enjoys finding engaging, relevant ways to bring stories to life that demonstrate how we make a real difference.
• Organised and dependable: Manages time well, balances multiple tasks and deadlines, and takes pride in delivering accurate, high‑quality work.
• Resilient and adaptable: Comfortable working in a fast‑paced environment, responding positively to feedback and changing priorities.
• Team‑oriented: Works collaboratively, supports colleagues and contributes positively to shared goals and team culture.
• Values‑driven: Demonstrates integrity, enthusiasm and accountability, consistently reflecting apetito | Wiltshire Farm Foods’ commitment to make a real difference.

Desirable:

• Press office or media relations experience.
• Experience within food, health or social care sectors.
• PR qualification or equivalent professional development.

Company Benefits

• Competitive salary – accredited Living Wage employer
• 25 days holiday per year, including bank holidays
• Option to purchase up to 5 additional days holiday per year
• Discretionary annual bonus scheme
• Pension scheme - employer matched contributions up to 4%
• Life assurance scheme worth at least 1x annual salary
• Free meals, snacks and beverages on site
• Free parking
• Free turkey or voucher at Christmas
• apetito perks scheme including salary sacrifice options and retail discounts

Our Values

As a family‑owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of. We develop a range of products designed to enhance health and well‑being for all our customers. We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people. We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040. Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer. We embrace inclusion, empowering individuals from diverse backgrounds. Our commitment to making a real difference extends to customers, communities, and staff and we’re on a mission to build an inclusive workplace where everyone reaches their full potential.