Hybrid Senior Data Scientist — Strategy & ML for Growth in Trowbridge

At apetito, we are on a mission to make data a core driver of our strategy. As a Senior Data Scientist, you will play a pivotal role in uncovering insights through advanced analytics that helps shape our UK business strategy. You will also be responsible for developing data capabilities with machine learning and AI that deliver measurable business impact. Reporting to the Senior Manager, Data Science and AI, you'll do more than crunch numbers. Your work will influence critical decisions across marketing, operations, category management, and logistics—with real, measurable impact.

Your role goes beyond the technical. You will craft compelling data stories that cut through complexity and guide strategic decisions at board level. If you are looking for a dynamic, data-driven environment where your talent and skills can directly impact business decisions and drive growth, this is an exciting opportunity for you. At apetito, we believe in collaboration and open communication, and you will be part of the fantastic, closely knit Data and Analytics team that values your contribution to shaping our strategy.

This role requires a minimum of 2 days per week in our Trowbridge office, so you must live within reasonable commuting distance or be willing to relocate.

• Develop models for customer lifetime value (CLV), churn prediction, demand forecasting, and customer acquisition cost optimization.
• Build and maintain Marketing Mix Modelling models to optimize marketing budget allocation across channels (digital, TV, direct mail, etc.).
• Develop attribution models (first-click, last-click, multi-touch) and deliver quarterly acquisition forecasts.
• Analyse customer consumption patterns, market trends, and geographic distribution to identify growth opportunities and inform market penetration strategies.
• Design and analyse A/B tests and experiments to measure marketing campaign effectiveness and product optimization initiatives.
• Extract insights from diverse datasets including transactional data and third-party consumer data.
• Evaluate product portfolio performance and recommend category optimization strategies based on data-driven insights.
• Partner with stakeholders across marketing, operations, category management, and logistics to solve complex business problems using statistical modelling and machine learning.
• Translate complex analytical findings into compelling business narratives for non-technical audiences.

• 3+ years of data science or advanced analytics experience in consumer business, e-commerce, marketing analytics, or consulting.
• Degree in a quantitative field: Data Science, Statistics, Mathematics, Computer Science, Physics, Engineering, Economics, or related STEM discipline.
• Strong programming skills in Python or R.
• Proficiency in SQL for complex data extraction and transformation.
• Hands-on experience with predictive modelling techniques: regression, classification, clustering, time series forecasting.
• Excellent communication and storytelling skills: Ability to distil complex analyses into clear, actionable insights for business stakeholders.

• Competitive salary – accredited Living Wage employer.
• 25 days holiday per year, plus bank holidays.
• Option to purchase up to 5 additional days holiday per year.
• Discretionary annual bonus scheme.
• Pension scheme - employer matched contributions up to 4%.
• Life assurance scheme worth at least 1x annual salary.
• Subsidised canteen.
• Free parking.
• Free turkey or voucher at Christmas.
• apetito perks scheme including salary sacrifice options and retail discounts.

As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of. We develop a range of products designed to enhance health and well-being for all our customers. We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people. We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040. Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer. We embrace inclusion, empowering individuals from diverse backgrounds. Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential.