At a Glance
- Tasks: Lead digital marketing strategies and enhance our online presence for B2B growth.
- Company: Join apetito, the UK's leading food supplier in health and social care.
- Benefits: Enjoy competitive salary, 25 days holiday, and a supportive work environment.
- Other info: Opportunity for career growth in a dynamic, inclusive workplace.
- Why this job: Make a real impact in a passionate team while developing your digital marketing skills.
- Qualifications: Experience in digital marketing, PPC, and lead generation is essential.
The predicted salary is between 36000 - 60000 £ per year.
Fixed term contract for 12 months. Join our rapidly growing business in a role focusing primarily on the digital marketing and paid digital strategies to support B2B’s commercial growth, as well as managing the apetito.co.uk website strategy. As a digital marketing specialist, your role will be pivotal in enhancing our online presence. Reporting to the Head of Proposition & Marketing, you will play a key role in contributing to the company’s ambitious growth targets and driving our online brand visibility. This role is based in Trowbridge and you will be required to work on-site at least 3 days per week.
Who we are: apetito is the UK’s leading food supplier to the health and social care sectors serving more than 1,300 care homes, health care and education settings. Our meals are expertly crafted by our dieticians and chefs, and then frozen to lock in the goodness. Wiltshire Farm Foods, our sister company, is the UK’s largest ready meal supplier cooking and delivering over 330 different delicious frozen ready meals across the UK.
Responsibilities
- Website Strategy: Assume leadership of the final stages of the apetito.co.uk website redesign and rebuild project, driving successful delivery of content, development, testing and launch. Ensure optimisation for commercial performance by applying UX, SEO and conversion best practice.
- Digital Strategy Development: Lead the development and execution of aligned digital marketing strategies across B2B marketing divisions to support the ambitious growth targets of each part of the business. Primarily focus on brand awareness and acquisition.
- Digital Lead Generation: Devise and implement strategies for digital brand awareness and lead generation, optimising conversion rates and return on investment.
- Paid Social Media Management (In-House): Manage and support the execution of paid social media campaigns, ensuring alignment with business unit specific marketing objectives and audience targeting.
- PPC Management (In-House): Oversee and manage PPC campaigns, including keyword research, bid management, and campaign optimisation for maximum efficiency.
- Analytics and Reporting: Analyse campaign performance using digital analytics tools, provide insights, and make data-driven recommendations to enhance digital marketing efforts.
- Cross-functional Collaboration: Support several key areas of the business from commercial marketing (including Care Homes, Education and Healthcare) to central marketing functions (including PR, creative and brand). Work in tandem with all the B2B marketing teams, corporate marketing and the Digital Marketing Executive to integrate digital acquisition initiatives within wider marketing strategies.
- Line Management: Management and strategic oversight of a Digital Marketing Executive and Undergraduate Digital Marketing Placement whose key responsibilities will be supporting the B2B acquisition and retention strategies via email marketing and wider digital channel support, management of website content, and supporting the day-to-day execution and optimisation of paid and organic digital campaigns.
About you
- Essential: Demonstrable experience in digital marketing, specifically in lead generation, PPC, and paid social campaigns. Significant current knowledge of digital marketing platforms and tools including Google Ads Manager, Meta Ads Manager & LinkedIn Ads Campaign Manager. Experience managing a website content management system and improving website SEO. Experience implementing fully-measurable marketing campaigns integrated with CRM. Strong analytical capabilities with a knack for interpreting data to inform decision-making. Robust project management skills and the ability to thrive in a fast-paced setting.
- Desirable: A Bachelor’s degree in Marketing, Business, or a related field. Certifications in Google Ads, Facebook Blueprint, or similar platforms. Experience working with a CRM such as HubSpot. Experience in a similar sector and/or B2B marketing. Line Management experience.
Personal Qualities
- Results-orientated: Strategic thinker with a focus on results.
- Partnership mindset: Excellent communication and interpersonal skills with a collaborative working style and confidence to constructively challenge stakeholders where appropriate.
- Creative: An idea generator who is comfortable sharing ideas to continually innovate.
- Planner: Highly organised with meticulous attention to detail.
- Continuous improvement: Adaptable with a commitment to continual learning and skill development.
- Resilient: Able to work under pressure, at pace with the ability to respond well to change.
- Making a real difference: Willing to go the extra mile to ‘make a real difference’ for our business and our customers. Shows passion, enthusiasm, ambition and drive.
Company Benefits
- Competitive salary – accredited Living Wage employer
- 25 days holiday per year, plus bank holidays
- Option to purchase up to 5 additional days annual leave per year
- Discretionary annual bonus scheme
- Pension scheme - employer matched contributions up to 4%
- Life assurance scheme worth at least 1x annual salary
- Subsidised canteen
- Free parking
- Free turkey or voucher at Christmas
- apetito perks scheme including salary sacrifice options and retail discounts
Our Values
As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of. We develop a range of products designed to enhance health and well-being for all our customers. We are driven by a passion for service, and dedicated to feeding some of the UK’s most vulnerable people. We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040. Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer. We embrace inclusion, empowering individuals from diverse backgrounds. Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential.
Digital Marketing Manager in Trowbridge employer: apetito
At apetito, we pride ourselves on being an exceptional employer, offering a supportive and collaborative work culture that fosters creativity and innovation. Located in Trowbridge, our team enjoys competitive benefits, including a generous holiday allowance, a discretionary bonus scheme, and opportunities for professional growth within a family-owned business dedicated to making a real difference in the health and social care sectors. Join us to be part of a passionate team committed to enhancing well-being through outstanding meals and sustainable practices.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Trowbridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for apetito and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like apetito are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with apetito on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at apetito. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Trowbridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit apetito. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of apetito:Show us that you’ve done your homework! In your application, briefly mention what you admire about apetito’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at apetito
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at apetito will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At apetito, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
