At a Glance
- Tasks: Lead a passionate team to deliver exceptional customer service and drive sales growth.
- Company: Join Wiltshire Farm Foods, the UK's largest ready-meal supplier, dedicated to making a difference.
- Benefits: Enjoy competitive salary, 33 days holiday, bonus scheme, and pension contributions.
- Other info: Be part of an ethical company focused on sustainability and inclusion.
- Why this job: Make a real impact in your community while developing your leadership skills.
- Qualifications: Experience in retail or hospitality, strong leadership, and a passion for customer service.
The predicted salary is between 36000 - 60000 £ per year.
Overview
We are looking for an exceptional Retail Sales and Operations Manager who will lead our team in Norfolk.
The successful candidate will be a self‑starter with a can‑do attitude and a proactive, positive outlook.
They will have an exceptional passion for delivering customer service and will be able to demonstrate this passion for WFF’s unique “good fashioned service” ethic. They want to make a real difference to our customers’ lives.
Who we are
Wiltshire Farm Foods, part of the apetito group, is the UK’s largest ready‑meal supplier, cooking and delivering over 330 different frozen ready meals across the UK primarily to the elderly, their family members and healthcare professionals.
We’re dedicated to making a real difference to our customers’ lives by bringing sunshine to their doors through our commitment to provide good old-fashioned service.
Our intense pride drives us to continuously innovate and improve, ensuring our products and service exceed our customers’ needs.
This is all whilst being an ethical and sustainable organisation that believes in doing the right thing.
Responsibilities
The Retail Sales and Operations Manager will take ownership of their territory and view it as their “own business”. They will strive to produce outstanding results by embracing national support while owning and enhancing local relationships with customers and the local community.
The position has four clear responsibilities that the candidate will be expected to deliver exceptional results against, as depicted in the Wiltshire Farm Foods triangle of success:
Happy Teams – Good Old-Fashioned Service- Lead by example, support and enable the frontline team.
- Empower and enable them to delight customers and deliver brilliant service.
- Develop and support the team to talk about our food passionately and knowledgeably.
- Create an environment where the team respects and supports each other, providing them opportunities to always strive to do their best for customers and colleagues.
- Foster a culture that prioritises the health and safety of team members above all else.
- Relentlessly focus on labour, vehicle, depot and local marketing costs as principal levers.
- Review performance monthly with the Regional Manager.
- Ensure all agreed actions are executed to keep the depot on target.
- Implement all national campaign activities for new and existing customers.
- Ensure all CRM activities are executed.
- Implement local growth initiatives to deliver targets agreed (sheltered housing, CSA training, etc.).
- Engage with appropriate community organisations, local hospitals and healthcare professionals at individual and group levels.
About you
Essential Experience, Skills and Abilities- Establish exceptional relationships with customers.
- Demonstrable experience of delivering sales and profitability targets, with a relentless focus on providing the best service.
- Experience of leading a team, creating a culture of engagement, and developing staff to achieve their true potential, with a willingness to be hands‑on in supporting day‑to‑day operations.
- Ability to interpret data to determine key levers for success.
We encourage you to apply even if you are not confident you meet all the essential criteria.
Desirable Experience, Skills and Abilities
- Retail, care, hospitality or own business experience.
- Experience of implementing and complying with Health & Safety processes.
- Experience of managing employee consultation and implementing change initiatives.
Qualifications
- GCSE or equivalent Maths and English.
You must have held a UK manual driving licence for at least 2 years.
All offers of employment are subject to a driving assessment, driving licence checks and basic DBS checks.
Company Benefits
- Competitive salary – accredited Living Wage employer.
- 33 days holiday per year, including bank holidays.
- Option to purchase up to 5 additional holiday days per year.
- Discretionary annual bonus scheme.
- Pension scheme – employer matched contributions up to 4%.
- Life assurance scheme worth at least 1× annual salary.
- Free turkey or voucher at Christmas.
- Apetito perks scheme including salary sacrifice options and retail discounts.
Our Values
As a family‑owned business we take great pride in being a company that makes a real difference. We develop a range of products designed to enhance health and well‑being for all our customers.
We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people.
We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040.
Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer.
We embrace inclusion, empowering individuals from diverse backgrounds. Our commitment to making a real difference extends to customers, communities and staff, and we are on a mission to build an inclusive workplace where everyone reaches their full potential.
Retail Sales & Operations Manager employer: apetito
At apetito, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Located near Bristol, our team enjoys competitive day rates, comprehensive benefits, and ample opportunities for professional growth within the exciting field of coldstore automation. Join us to make a meaningful impact in a supportive environment where your expertise is valued.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Sales & Operations Manager
✨Tip Number 1
Get to know the company inside out! Research Wiltshire Farm Foods and their unique service ethic. This will help you connect with the interviewers and show them you're genuinely interested in making a difference.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. They can give you insider tips about the company culture and what it takes to succeed in the role.
✨Tip Number 3
Prepare for situational questions! Think of examples from your past experiences where you've led a team, improved customer service, or engaged with the community. This will help you demonstrate your fit for the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're keen on joining the team at Wiltshire Farm Foods.
We think you need these skills to ace Retail Sales & Operations Manager
Some tips for your application 🫡
Show Your Passion:When writing your application, let your passion for customer service shine through. We want to see how you can bring that 'good old-fashioned service' ethic to life in your role.
Tailor Your Experience:Make sure to highlight your relevant experience in retail or team leadership. We’re looking for someone who can demonstrate their ability to deliver results and create a positive team culture.
Be Data Savvy:Don’t forget to mention your ability to interpret data and use it to drive sales. We love candidates who can show us how they’ve used data to achieve targets in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at apetito
✨Know the Company Inside Out
Before your interview, take some time to research Wiltshire Farm Foods and their commitment to customer service. Understand their values and how they aim to make a difference in customers' lives. This will help you align your answers with their mission and show that you're genuinely interested.
✨Showcase Your Leadership Skills
As a Retail Sales and Operations Manager, you'll need to demonstrate your ability to lead a team effectively. Prepare examples of how you've empowered your team in the past, created a positive culture, and achieved sales targets. Be ready to discuss specific situations where your leadership made a difference.
✨Emphasise Customer Service Passion
Since delivering 'good old-fashioned service' is key for this role, think of instances where you've gone above and beyond for customers. Share stories that highlight your dedication to exceptional service and how it positively impacted customer relationships.
✨Prepare for Data-Driven Discussions
The role involves interpreting data to drive success, so brush up on your analytical skills. Be prepared to discuss how you've used data in previous roles to inform decisions, improve performance, or identify growth opportunities. This will show that you can handle the responsibilities of the position.
