Product Strategy Executive

Overview

Reporting to the Category Manager – B2B, the Category Executive will be instrumental in bringing our strategy to life. You will lead high‑profile projects, collaborate with senior stakeholders across the business, and directly influence the food served to thousands of people every day.

Key Responsibilities

• Launch Impact Drives that deliver real growth and ensure every launch lands powerfully inside and outside apetito.
• Drive intentional innovation across the product mix: support the category roadmap, identify opportunities, shape briefs, set pricing, and bring new ideas to life.
• Elevate the product experience: improve our ordering platforms, ensure exceptional product availability, and enhance meal quality on the service user’s plate.
• Strengthen transparency, sharing & openness by ensuring stakeholders are informed, engaged, and empowered to deliver change together.
• Embed a customer‑obsessed mindset: bring the customer voice to every decision and shape products, launches, and strategies around their needs.
• Champion structured sustainability, embedding it into the development process to drive real change and craft a story we can share with customers.

Qualifications & Skills

• Proven ability to manage projects with multiple stakeholders while keeping them on track.
• Strong organisational skills with the ability to juggle multiple priorities and deliver at pace.
• Commercial awareness, connecting product and category decisions to business growth and customer value.
• Comfortable working with numbers and data; confident reviewing sales, margins and performance metrics to draw out insights.
• Excellent communication and presentation skills, confident engaging with diverse audiences.
• Digitally literate: proficient in Microsoft Office and able to learn new tools and digital platforms quickly.
• Flexibility to travel and possession of a full, clean driver’s licence.
• High attention to detail, consistently accurate and thorough in work.

Personal Qualities

• Resilient and solutions‑focused, with a positive, can‑do attitude and a willingness to learn.
• A creative thinker who brings fresh ideas and challenges the status quo.
• Passionate about food and motivated to make a real difference to customers.
• A collaborative team player who builds strong relationships and works well across teams.
• Able to influence and energise colleagues, driving a shared journey.

Benefits

• Competitive salary – accredited Living Wage employer.
• 25 days holiday per year, plus bank holidays (option to purchase up to 5 additional days).
• Discretionary annual bonus scheme.
• Pension scheme – employer matched contributions up to 4%.
• Life assurance scheme worth at least 1x annual salary.
• Subsidised canteen, free parking, free turkey or voucher at Christmas.
• apetito perks scheme including salary sacrifice options and retail discounts.

About the Company

apetito is the UK’s leading food supplier to the health and social care sectors, serving more than 1,300 care homes, health care and education settings. Our meals are expertly crafted by dieticians and chefs, then frozen to lock in the goodness. Wiltshire Farm Foods, our sister company, is the UK’s largest ready‑meal supplier, cooking and delivering over 330 different delicious frozen ready meals across the country.

£42,426 per year (estimated). The role is permanent and full‑time.

Growth Opportunities

apetito is entering a period of transformative growth with ambitious targets across Healthcare, Care Homes, Education, and Business Development divisions. With a new B2B structure in place and a renewed focus on driving our proposition forward, there has never been a more exciting time to join the team.