At a Glance
- Tasks: Drive customer engagement through creative marketing campaigns and collaboration.
- Company: Join Wiltshire Farm Foods, the UK's largest ready-meal supplier, making a difference in customers' lives.
- Benefits: Enjoy competitive salary, 25 days holiday, and a supportive work environment.
- Other info: Be part of a passionate team dedicated to ethical and sustainable practices.
- Why this job: Gain hands-on experience in marketing while developing your skills for future leadership roles.
- Qualifications: Bachelor’s degree in Marketing or related field; creativity and strong communication skills required.
The predicted salary is between 28800 - 34600 £ per year.
As Marketing Executive, you will play a pivotal role in driving customer acquisition, conversion, and engagement across both national and local initiatives. This is a great opportunity for an enthusiastic and dedicated marketeer to gain experience in a B2C brand with both an on and offline presence. You will combine creative thinking with hands-on execution to deliver impactful campaigns. This role requires creativity, collaboration, and a passion for enhancing the customer experience. There is scope to develop your skills and progress within a supportive and passionate marketing team.
This role is part of our 2-year graduate programme, during which you will have exposure to mentoring, leadership training and support to achieve your full potential and develop into future leadership roles. The program starts on 7th September so you must have completed your studies and be available full time by this date. You will be based at our Trowbridge head office, with the majority of your time on-site, so you'll need to live in a reasonable commuting distance (or be able to relocate before 7th September). In-person interviews are scheduled to take place on 10th and 11th August in Trowbridge.
Wiltshire Farm Foods, part of the apetito group, is the UK’s largest ready-meal supplier, cooking and delivering over 330 different delicious frozen ready meals across the UK primarily to the elderly, their family members and healthcare professionals. We're dedicated to making a real difference to our customers' lives, by bringing sunshine to their doors through our commitment to provide good old-fashioned service. Our intense pride drives us to continuously innovate and improve, ensuring our products and service exceed our customers' needs. This is all whilst being an ethical and sustainable organisation that believes in doing the right thing.
This role is part of our 2-year graduate programme, during which you will have exposure to mentoring, leadership training and support to achieve your full potential. You will have the opportunity to present to the executive team on your work. The aim of our programme is to train and develop graduates into future leadership roles.
Responsibilities
- Support the development and delivery of multi-channel marketing campaigns aimed at driving brand awareness, acquiring new prospects, and supporting growth for Wiltshire Farm Foods.
- Work collaboratively with external media, creative and marketing agencies to brief work, review outputs, and ensure our brand message is delivered consistently and effectively.
- Assist with budget and project management, helping to track spend, manage timelines, and co-ordinate with internal stakeholders to keep activity running smoothly.
- Contribute to customer value initiatives, supporting campaigns designed to deepen engagement, encourage repeat purchase, and brighten our customers’ day.
- Liaise with local depots across the UK to ensure they have the tools, materials and guidance they need to represent the brand to a high standard and grow their business locally.
- Gain hands-on experience across both offline and digital marketing channels, including print, direct mail, CRM, social, paid media, and web activity.
- Support customer research and insights projects, analysing feedback and data to identify opportunities to improve our proposition and enhance the customer experience.
- Assist with day-to-day marketing administration, including preparing briefs, reporting on campaign performance, and supporting team projects as required.
About you
Essential:
- Bachelor’s degree in Marketing, Business or related subject
- Confident with IT
- Organised, with excellent planning and time management skills
- An effective communicator, both verbally and in writing
- Shows initiative, passion, enthusiasm, ambition, and drive
- A creative thinker and idea generator
- A keen eye for detail
- A team player
- Good presentation skills
- Willingness to travel to various prospects/customers around the UK and participate in internal and external insight gathering, events and exhibitions.
- Full UK driving licence
Desirable:
- Experience in marketing, FMCG and/or the food industry.
- Proven experience in owning, managing, and prioritising multiple projects simultaneously
- Creative Marketing skills (Adobe Creative Suite, InDesign, PhotoShop, etc.)
Company Benefits
- Competitive salary – accredited Living Wage employer
- 25 days holiday per year, plus bank holidays
- Option to purchase up to 5 additional days holiday per year
- Discretionary annual bonus scheme
- Pension scheme - employer matched contributions up to 4%
- Life assurance scheme worth at least 1x annual salary
- Subsidised canteen
- Free parking
- Free turkey or voucher at Christmas
- apetito perks scheme including salary sacrifice options and retail discounts
Our Values
As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of. We develop a range of products designed to enhance health and well-being for all our customers. We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people. We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040. Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer. We embrace inclusion, empowering individuals from diverse backgrounds. Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential.
Graduate Marketing Executive employer: apetito
At apetito, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Located near Bristol, our team enjoys competitive day rates, comprehensive benefits, and ample opportunities for professional growth within the exciting field of coldstore automation. Join us to make a meaningful impact in a supportive environment where your expertise is valued.
StudySmarter Expert Advice🤫
We think this is how you could land Graduate Marketing Executive
✨Engage with Local Marketing Events
Get involved with local marketing meetups, workshops, or conferences. These events are perfect for soaking up knowledge and meeting key players in the marketing-communications field, especially if you aim to land a trainee role with companies like apetito.
✨Leverage Social Media Platforms
Platforms like Twitter and Instagram are great for spotting marketing trends and connecting with professionals. Follow industry influencers, engage with their posts, and don’t shy away from sharing your insights or even your personal projects to catch the eye of hiring managers!
✨Utilise University Career Services
Don’t forget to tap into your university’s career services. They often have connections with companies looking for trainees, plus workshops on interview techniques and resume tips specifically catered for the marketing sector.
✨Get Creative with Your Portfolio
Build a portfolio showcasing any marketing projects or campaigns you've worked on, even if they're just uni projects or passion projects. A well-organised, creative portfolio can set you apart when applying to roles at apetito and others—you want to show your potential!
We think you need these skills to ace Graduate Marketing Executive
Some tips for your application 🫡
Show Your Flair for Words:When applying for the Graduate Marketing Executive position in marketing communications, we need to see your writing chops! Include examples of your creative copywriting, whether that’s blog posts, social media content, or even that snappy newsletter you whipped up for a class project. Your ability to craft compelling messages is key in this field!
Buzz About Your Passion for Marketing:In your cover letter, don’t just list your skills—tell us why you’re passionate about marketing communications! We love candidates who are eager to learn and grow, so share any relevant projects or campaigns you’ve been involved in, even if they’re academic or personal. Show us your enthusiasm, and we’ll be excited about the potential in you!
Include Relevant Coursework or Certifications:If you’ve taken any courses or workshops in marketing, communications, or digital media, highlight them in your CV. These can demonstrate your commitment to the industry and the skills you've developed, which are extremely important for a Graduate Marketing Executive role. Don’t forget to mention any tools or platforms you’re familiar with!
Keep It Clear and Concise:Given that we’re looking for a trainee, make sure your CV and cover letter are clear and to the point. Avoid jargon and keep your sentences short. We want to see your potential and enthusiasm, so a straightforward application helps in getting your personality across without any fluff. Apply through our website to make sure we don’t miss your submission!
How to prepare for a job interview at apetito
✨Show Off Your Creative Side
For a marketing communications trainee role, it's crucial to demonstrate your creativity. Think of ways you can present your ideas or previous projects, maybe even tailoring a mini-campaign to showcase your skills. Use visuals in your portfolio that reflect your creative thought process—style is key here!
✨Brush Up on Digital Tools
Get familiar with industry-standard tools like Google Analytics, HubSpot, or Canva. These are often discussed in interviews for marketing roles, so having a few examples up your sleeve where you've used them (even in a project or assignment) will definitely impress the hiring team at apetito.
✨Prepare for Real-Life Scenarios
In your interview, they might ask you to brainstorm ideas for a campaign or tackle a problem they’re facing. Practise answering these types of questions by studying case studies or real-world campaigns, and think about what you’d do differently if given the chance. This shows your ability to think on your feet!
✨Highlight Your Willingness to Learn
As this is a trainee position, showing your eagerness to learn and grow is more important than having extensive experience. Talk about what excites you about the marketing world and how you adapt when faced with new challenges. Employers at apetito love to see enthusiasm and a growth mindset!
