Retail Sales & Operations Manager
Retail Sales & Operations Manager

Retail Sales & Operations Manager

Falmouth Full-Time 28800 - 42000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead a team to deliver exceptional customer service and manage local sales operations.
  • Company: Join apetito UK, the largest ready-meal supplier dedicated to making a difference in customers' lives.
  • Benefits: Enjoy competitive salary, 33 days holiday, bonus scheme, and retail discounts.
  • Why this job: Make a real impact in your community while working in a supportive and inclusive environment.
  • Qualifications: Experience in sales, team leadership, and a valid UK driving licence required.
  • Other info: Embrace a culture of health, safety, and ethical practices while striving for Net Zero by 2040.

The predicted salary is between 28800 - 42000 £ per year.

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We are looking for an exceptional Retail Sales and Operations Manager who will be responsible for the leadership of our team in Cornwall, located in Falmouth.

The successful candidate will be a self-starter with a can-do attitude and have a proactive, positive outlook.

They will have an exceptional passion for delivering customer service and will be able to demonstrate this passion for delivering WFF’s unique ‘good fashioned service’ ethic. They will want to make a real difference to our customers lives.

Wiltshire Farm Foods, part of the apetito group, is the UK’s largest ready-meal supplier, cooking and delivering over 330 different delicious frozen ready meals across the UK primarily to the elderly, their family members and healthcare professionals.

We\’re dedicated to making a real difference to our customers\’ lives, by bringing sunshine to their doors through our commitment to provide good old-fashioned service.

Our intense pride drives us to continuously innovate and improve, ensuring our products and service exceed our customers\’ needs.

This is all whilst being an ethical and sustainable organisation that believes in doing the right thing.

The Retail Sales and Operations Manager will take ownership of their territory and view it as their ‘own business’. They will strive to produce outstanding results through embracing national support provided whilst owning and enhancing local relationships with customers and within the local community in which they operate.

The successful candidate will have 4 clear responsibilities that they will be expected to deliver exceptional results against. These are depicted within in the Wiltshire Farm Foods triangle of success

Happy Teams – Good Old-Fashioned Service

As a leader within WFF, your number 1 responsibility is tolead by example, support and enable your frontline team

  • Empowering and enabling them to do whatever it takes to delight the customerand deliver brilliant, good old-fashioned service
  • Developing and supporting the team to talk about our food passionately and knowledgeably
  • Creating an environment where your team respects and supportseach other. Providing them with an opportunity to always strive to do their best – for our customers – and for their colleagues
  • Creating a culture that prioritises the health and safety of your team members, above all else.

Costs of Local Distribution (COLD)

Delivering the agreed target for the Cost of Local Distribution within the local depot

  • Relentlessly focusing on labour, vehicle, depot and local marketing costs as principal levers
  • Reviewing performance of each monthly with the Regional Manager
  • Ensuring all necessary actions agreed are executed to ensure that the depot remain on target.

Growing Sales

You will subscribe to the belief that whilst we will manage data nationally, the customer relationship will be managed locally by you and your team. Agreed sales performance targets to be delivered through your team by

  • Implementing all national campaign activities for new and existing customers
  • Ensuring all CRM activities are executed
  • Implementing local growth initiative to deliver targets agreed (sheltered housing, CSA training etc.)

Community Engagement

Ensure that you and your team are engaged and immersed within the local community, providing a means for further local sales growth to include

  • Appropriate community organisations
  • Local Hospitals
  • Healthcare Professionals – individuals and groups

Essential Experience, Skills, and Abilities

  • Establishes exceptional relationships with customers
  • Demonstrable experience of delivering sales and profitability targets, a natural affinity for setting high standards with a relentless focus on providing the best service
  • Experience of leading a team of people, creating culture of engagement, and developing a team to achieve their true potential with a willingness to be ‘hands on’ in supporting the day-to-day operation
  • Ability to interpret data to determine the key levers to ensure success.

We encourage you to apply even if you\’re not confident you meet all the essential criteria.

Desirable Experience, Skills, and Abilities

  • Retail, care, hospitality, or own business experience
  • Experience of implementing and compliance with Health & Safety processes
  • Experience of managing employee consultation and implementing change initiatives.

Qualifications

  • Experience of managing employee consultation and implementing change initiatives.

You must have held a UK manual driving licence for at least 2 years.

All offers of employment are subject to a Driving Assessment, Driving Licence checks and basic DBS checks.

  • Competitive salary – accredited Living Wage employer
  • 33 days holiday per year, including bank holidays (which are considered a normal working day)
  • Option to purchase up to 5 additional days holiday per year
  • Discretionary annual bonus scheme
  • Pension scheme – employer matched contributions up to 4%
  • Life assurance scheme worth at least 1x annual salary
  • Free turkey or voucher at Christmas
  • apetito perks scheme including salary sacrifice options and retail discounts

As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of.

We develop a range of products designed to enhance health and well-being for all our customers.

We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people.

We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040.

Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer.

Learn more about apetito’s commitment to a more sustainable future.

We embrace inclusion, empowering individuals from diverse backgrounds.

Our commitment to making a real difference extends to customers, communities, and staff and we\’re on a mission to build an inclusive workplace where everyone reaches their full potential.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Sales and Business Development

  • Industries

    Food and Beverage Manufacturing

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Retail Sales & Operations Manager employer: apetito UK

At apetito UK, we pride ourselves on being an exceptional employer that values our employees' contributions and well-being. Located in the beautiful town of Falmouth, Cornwall, we offer a supportive work culture that prioritises team engagement and personal growth, alongside competitive benefits such as a generous holiday allowance, a discretionary bonus scheme, and a commitment to ethical practices. Join us in making a meaningful impact on our customers' lives while enjoying a fulfilling career in a family-owned business dedicated to innovation and sustainability.
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Contact Detail:

apetito UK Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Retail Sales & Operations Manager

✨Tip Number 1

Familiarise yourself with the local community in Falmouth. Understanding the demographics and needs of the area will help you connect better with potential customers and demonstrate your commitment to community engagement during interviews.

✨Tip Number 2

Showcase your leadership skills by preparing examples of how you've successfully led teams in the past. Be ready to discuss specific situations where you empowered your team to achieve outstanding results, as this aligns with the role's focus on happy teams.

✨Tip Number 3

Research Wiltshire Farm Foods and their unique service ethic. Being able to articulate how you can contribute to their mission of delivering good old-fashioned service will set you apart from other candidates.

✨Tip Number 4

Prepare to discuss your experience with sales growth initiatives. Think of innovative ideas you could implement locally to drive sales, as this is a key responsibility of the Retail Sales & Operations Manager role.

We think you need these skills to ace Retail Sales & Operations Manager

Leadership Skills
Customer Service Excellence
Sales Management
Team Development
Data Interpretation
Cost Management
Community Engagement
Health and Safety Compliance
Communication Skills
Problem-Solving Skills
Proactive Attitude
Relationship Building
Marketing Strategy Implementation
Hands-On Management

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in retail, sales, and operations management. Emphasise any leadership roles you've held and your ability to deliver exceptional customer service, as these are key aspects of the role.

Craft a Compelling Cover Letter: In your cover letter, express your passion for customer service and how you align with apetito's values. Mention specific examples of how you've successfully led teams and improved customer satisfaction in previous roles.

Showcase Your Community Engagement: Since community engagement is crucial for this role, include any relevant experiences where you've built relationships within local communities or organisations. This will demonstrate your commitment to local sales growth.

Highlight Your Data Interpretation Skills: Mention your ability to analyse data and use it to drive sales and operational success. Provide examples of how you've used data to make informed decisions in past positions.

How to prepare for a job interview at apetito UK

✨Show Your Passion for Customer Service

Make sure to express your enthusiasm for delivering exceptional customer service during the interview. Share specific examples of how you've gone above and beyond for customers in previous roles, as this aligns perfectly with the company's commitment to 'good old-fashioned service'.

✨Demonstrate Leadership Skills

As a Retail Sales & Operations Manager, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully motivated and developed teams in the past. Highlight any experience you have in creating a positive team culture.

✨Understand the Local Community

Research the local community in Falmouth and be ready to discuss how you would engage with it. Mention any ideas you have for building relationships with local organisations, hospitals, or healthcare professionals, as this is crucial for driving sales growth.

✨Be Data-Driven

The role requires interpreting data to drive success. Prepare to talk about your experience with data analysis and how you've used insights to improve sales performance or operational efficiency. This will show that you can manage both local relationships and national targets effectively.

Retail Sales & Operations Manager
apetito UK
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  • Retail Sales & Operations Manager

    Falmouth
    Full-Time
    28800 - 42000 £ / year (est.)

    Application deadline: 2027-08-19

  • A

    apetito UK

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