Retail Sales & Operations Manager

Overview

We are looking for an exceptional Retail Sales and Operations Manager who will be responsible for the leadership of our team in Cornwall, located in Falmouth. The successful candidate will be a self-starter with a can-do attitude and a proactive, positive outlook, with a passion for delivering customer service and the WFF’s unique “good fashioned service” ethic. Wiltshire Farm Foods, part of the apetito group, is the UK’s largest ready-meal supplier, cooking and delivering over 330 different frozen meals across the UK primarily to the elderly, their family members and healthcare professionals. We are dedicated to making a real difference to our customers’ lives by providing good old-fashioned service and continuously innovating to exceed needs. This is an ethical and sustainable organisation that believes in doing the right thing.

The Retail Sales and Operations Manager will own their territory and treat it as their own business, aiming to produce outstanding results by leveraging national support while strengthening local relationships with customers and the community.

Responsibilities

The successful candidate will have four clear responsibilities, described in the Wiltshire Farm Foods triangle of success:

• Happy Teams – Good Old-Fashioned Service
  Lead by example, support and enable your frontline team.
• Empower and enable the team to delight customers and deliver excellent service.
• Develop the team to talk passionately and knowledgeably about our food.
• Foster a respectful, supportive environment with a focus on safety and wellbeing.

• Costs of Local Distribution (COLD)
  Deliver the agreed target for the Cost of Local Distribution within the local depot; focus on labour, vehicle, depot and local marketing costs as main levers; review monthly with Regional Manager; ensure actions to stay on target are executed.

• Growing Sales
  Manage local customer relationships while national campaigns drive results. Achieve sales targets through the team; implement national campaigns and CRM activities; deliver local growth initiatives (e.g., sheltered housing, CSA training).

• Community Engagement
  Engage with the local community to support sales growth (e.g., community organisations, hospitals, healthcare professionals).

Essential Experience, Skills, and Abilities

• Establishes exceptional relationships with customers.
• Demonstrable experience of delivering sales and profitability targets with a focus on high service standards.
• Experience leading a team, building engagement, and developing talent with a hands-on approach to day-to-day operations.
• Ability to interpret data to identify key levers for success.

We encourage you to apply even if you’re not confident you meet all the essential criteria.

Desirable Experience, Skills, and Abilities

• Retail, care, hospitality, or own business experience.
• Experience implementing and complying with Health & Safety processes.
• Experience managing employee consultation and implementing change initiatives.

Qualifications

• Experience managing employee consultation and implementing change initiatives.

You must have held a UK manual driving licence for at least 2 years.

All offers of employment are subject to a Driving Assessment, Driving Licence checks and basic DBS checks.

Benefits

• Competitive salary – accredited Living Wage employer
• 33 days holiday per year, including bank holidays (which are considered a normal working day)
• Option to purchase up to 5 additional days holiday per year
• Discretionary annual bonus schemeli>
• Pension scheme – employer matched contributions up to 4%
• Life assurance scheme worth at least 1x annual salary
• Free turkey or voucher at Christmas
• apetito perks scheme including salary sacrifice options and retail discounts

As a family-owned business, we take pride in making a real difference and in creating outstanding meals. We develop products to enhance health and well-being, are committed to serving the UK’s most vulnerable people, and support British food and farming with a goal to Net Zero by 2040. Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer. We embrace inclusion and strive to build an inclusive workplace where everyone reaches their full potential.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales and Business Development
• Industries: Food and Beverage Manufacturing