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For Companies At a Glance
- Tasks: Deliver exciting PR activities and create engaging content to tell our story.
- Company: Join apetito, a leading food supplier making a real difference in health and social care.
- Benefits: Gain hands-on experience, develop your skills, and grow your career in a purpose-led environment.
- Other info: Collaborative culture with opportunities to learn and make an impact.
- Why this job: Be part of a dynamic team that shapes our reputation and engages with the media.
- Qualifications: Experience in PR or communications, strong writing skills, and a passion for storytelling.
The predicted salary is between 30000 - 40000 £ per year.
At apetito | Wiltshire Farm Foods, we are on an ambitious journey. With bold growth targets ahead, building trust and telling our story well will be key to our success. As PR Executive, you will play an important role in delivering day-to-day PR activity across the business, helping to bring our stories to life and support our reputation across priority markets. This is a hands-on role that offers excellent exposure, responsibility and development for someone looking to grow their career in PR within a purpose-led organisation.
Working closely with the PR Manager and Senior PR Executive, you will take responsibility for defined PR activity, supporting press office delivery, media engagement and content creation, while building confidence, capability and sector understanding over time. You'll have some experience in PR, communications (or a related field) and be skilled in writing and producing content for different audiences. Strong organisation skills will be critical, as will an aptitude for communication and storytelling. Above all, you will embody passion to help share how apetito | Wiltshire Farm Foods are making a real difference every day.
Responsibilities:
- PR Activity Delivery: Deliver integrated PR activity across apetito’s priority markets, ensuring outputs are accurate, timely and aligned with campaign objectives.
- Press Office Support: Support the running of the press office, including drafting press releases, managing media monitoring, logging coverage and maintaining media lists.
- Media Engagement: Support media relations activity by pitching stories, responding to enquiries under guidance and helping to manage forward features and opportunities.
- Content Creation: Create engaging PR content, including press materials, case studies and social media content, working closely with Creative and Digital colleagues where required.
- Sector and Audience Understanding: Build understanding of our markets and audiences by staying informed on key issues and trends, attending relevant events and engaging with colleagues across the business.
- Measurement and Reporting: Track PR coverage and activity performance, supporting reporting and learning to inform future activity.
- Collaboration and Support: Work collaboratively with colleagues across Brand.
PR Executive employer: apetito UK
Contact Detail:
apetito UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR industry. Attend events, join online forums, and don’t be shy about reaching out to professionals on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PR work, whether it's press releases, social media campaigns, or content you've crafted. This will give potential employers a taste of what you can bring to the table. And hey, make sure to apply through our website for a smoother process!
✨Tip Number 3
Stay updated on industry trends! Follow relevant news, blogs, and influencers in the PR space. This knowledge will not only help you in interviews but also show that you’re genuinely passionate about the field. Plus, it’ll give you great talking points when networking!
✨Tip Number 4
Practice your storytelling! As a PR Executive, you’ll need to convey messages clearly and engagingly. Try rehearsing your pitch or interview answers with friends or in front of a mirror. The more comfortable you are, the better you’ll shine during those crucial conversations!
We think you need these skills to ace PR Executive
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for PR and storytelling shine through. We want to see how you connect with our mission at apetito and why you're excited about the role.
Tailor Your Content: Make sure to customise your application to highlight relevant experience in PR or communications. We love seeing how your skills align with what we do, so don’t hold back on showcasing your best work!
Be Clear and Concise: Keep your writing clear and to the point. We appreciate well-structured applications that are easy to read. Remember, you’re applying for a role where communication is key, so show us your writing skills!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at apetito UK
✨Know Your Stuff
Before the interview, dive deep into apetito's mission and values. Understand their role in the health and social care sectors and be ready to discuss how your skills in PR can help tell their story. This shows genuine interest and helps you connect your experience with their goals.
✨Showcase Your Writing Skills
Since the role involves content creation, bring along samples of your writing. Whether it's press releases, blog posts, or social media content, having tangible examples will demonstrate your ability to craft engaging narratives that resonate with different audiences.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific PR situations, like managing a media crisis or pitching a story. Think of examples from your past experiences where you've successfully navigated similar challenges, and be ready to share those stories.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Ask about the current PR strategies they’re using or how they measure success in their campaigns. This not only shows your enthusiasm but also your strategic thinking regarding the role.