Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategy for care homes, driving growth and customer loyalty.
- Company: Join apetito UK, the leading food supplier in health and social care.
- Benefits: Competitive salary, 25 days holiday, and a bonus scheme.
- Why this job: Make a real difference in the care sector while growing your career.
- Qualifications: Proven B2B marketing experience and strong project management skills.
- Other info: Inclusive workplace with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Join apetito UK as a Marketing Manager – Care Homes, leading the marketing strategy in the care homes sector, driving acquisition and retention. The role requires a balance of strategic planning, campaign execution, and people management, with a clear focus on measurable results.
The successful candidate will support apetito’s ambitious growth agenda, driving annual growth from £3m to £5m per year and contributing to the 5X growth ambition for Care Homes by 2030. apetito is the UK’s leading food supplier to the health and social care sectors, serving over 1,300 care homes, healthcare, and education settings.
Key responsibilities include:
- Developing and delivering apetito’s marketing strategy for the care homes sector
- Defining and monitoring KPIs, creating clear ROI and measurement plans for all activities
- Delivering structured campaigns to support lead generation and conversion
- Driving customer loyalty and brand advocacy across the care homes sector
- Leading and developing the marketing team focused on care homes
Essential experience includes:
- Proven experience in B2B marketing management
- Strong strategic and commercial awareness, with experience in both acquisition and retention
- Demonstrated success in CRM and marketing automation (HubSpot experience desirable)
- Excellent project management and organisational skills
- Confident in stakeholder management and cross-functional collaboration
Benefits include a competitive salary, 25 days holiday per year, plus bank holidays, and a discretionary annual bonus scheme. apetito is a family-owned business that takes great pride in being a company that makes a real difference, dedicated to creating outstanding meals and supporting British food and farming.
apetito is an equal opportunities employer and welcomes applications from diverse candidates. The company is committed to making a real difference and building an inclusive workplace where everyone reaches their full potential.
#J-18808-Ljbffr
Marketing Manager - Care Homes employer: apetito UK
Contact Detail:
apetito UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Care Homes
✨Tip Number 1
Network like a pro! Reach out to people in the care homes sector, attend industry events, and connect on LinkedIn. The more people you know, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those related to B2B and care homes. This will help us see your strategic planning and execution abilities in action.
✨Tip Number 3
Prepare for interviews by researching apetito’s values and recent projects. Tailor your answers to reflect how you can contribute to their growth agenda and drive customer loyalty in the care homes sector.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Marketing Manager - Care Homes
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your B2B marketing experience and any specific achievements in acquisition and retention that align with our goals at apetito.
Showcase Your Strategy Skills: In your cover letter, don’t just list your skills; show us how you’ve developed and executed successful marketing strategies in the past. We want to see your strategic thinking in action!
Quantify Your Achievements: When discussing your previous roles, use numbers to back up your claims. For example, mention how you drove growth or improved KPIs. We love seeing measurable results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at apetito!
How to prepare for a job interview at apetito UK
✨Know Your Numbers
Since the role focuses on driving growth from £3m to £5m, be prepared to discuss how you’ve achieved similar targets in the past. Bring specific metrics and examples of your success in B2B marketing management to the table.
✨Showcase Your Strategic Mindset
The company is looking for someone with strong strategic and commercial awareness. Be ready to talk about your approach to developing marketing strategies, especially in the care homes sector, and how you measure ROI and KPIs.
✨Demonstrate Team Leadership
As a Marketing Manager, you'll be leading a team. Share examples of how you've successfully managed and developed teams in previous roles, focusing on collaboration and achieving results together.
✨Familiarise Yourself with CRM Tools
With HubSpot experience being desirable, make sure you’re up to speed on how you’ve used CRM and marketing automation tools in your past roles. Discuss how these tools have helped you drive customer loyalty and brand advocacy.
