At a Glance
- Tasks: Drive acquisition growth and manage high-profile events in the B2B Education sector.
- Company: Join apetito, the UK's leading food supplier for health and social care.
- Benefits: Enjoy a competitive salary, 25 days holiday, and a range of perks.
- Other info: Hybrid role with opportunities for travel and career development.
- Why this job: Make a real impact in a supportive, energetic team focused on growth and innovation.
- Qualifications: Experience in marketing with strong campaign strategy and execution skills.
The predicted salary is between 29700 - 36300 £ per year.
We are hiring an experienced and commercially driven Senior Marketing Executive to join our B2B Education team. This is a high-impact role with primary responsibility for driving acquisition growth, alongside managing a programme of high-profile events and exhibitions. Reporting to the Marketing Manager, Education, you will lead the development and delivery of integrated marketing campaigns that attract and convert new education customers.
Working cross-functionally with Sales and central Marketing teams, you will bring apetito's Education proposition to life through insight-led campaigns, compelling content and impactful events and exhibitions. You’ll be joining a passionate and ambitious Education team that is determined to deliver outstanding marketing and measurable commercial growth. Our culture is energetic, supportive and collaborative. We work hard, challenge each other positively and celebrate success. There's a strong sense of ownership and accountability, alongside a genuine one-team mentality across Marketing and Sales. You'll have the space to bring new ideas forward, test new approaches and take ownership of campaigns from end to end. If you thrive in a fast-paced environment, enjoy being stretched and want to be part of a team that combines ambition with support and positivity, this is the role for you.
This is a hybrid role, requiring you to work three days a week in our Trowbridge office as well as UK travel for events. A full UK driving licence is essential.
Responsibilities
- Key Account Acquisition | Strategic & Delivery Ownership: The Senior Marketing Executive is accountable for acquisition performance within the Education division, leading strategy through to execution and optimisation.
- Strategy & Planning: Develop and own the Education acquisition strategy, aligned to the growth opportunity and annual marketing objectives. Translate business goals into termly campaign-level acquisition plans. Prioritise activity across digital, PR, events, direct mail, partnerships, email and telesales to maximise pipeline impact. Define success metrics and monitor performance.
- Integrated Campaign Leadership: Lead the development and delivery of multi-touchpoint acquisition campaigns. Ensure campaigns are insight-led, targeted to key education decision-makers and clearly differentiated. Brief and manage creative, digital, PR and internal stakeholders to deliver campaigns on time and to budget.
- Lead Generation & Funnel Management: Own the end-to-end lead generation and nurture journey, ensuring consistent flow of high-quality leads into the sales pipeline. Strong alignment with telesales and sales teams. Work closely with sales to drive first appointments and improve lead-to-win conversion. Continually optimise campaigns using HubSpot data and campaign insight.
- Events & Exhibitions | Strategic & Delivery Ownership: Develop and own the Education events strategy, aligned to the acquisition targets and annual marketing objectives. Translate strategy into a 12 month sales and marketing programme of events, including regional events and national exhibitions.
- Maximise Event Touchpoints: Lead acquisition focused event touchpoints, maximising pre-, during- and post-event lead generation and follow-up. Ensure events are fully integrated into wider acquisition campaigns and sales activity, maximising brand awareness opportunities including speaking slots & gated content promotion.
- Event Performance Analysis and Insight: Analyse event performance against agreed objectives, including lead generation, lead quality, pipeline progression, conversion and new customer acquisition. Use performance data and insight to evaluate event ROI, identify opportunities to improve future activity and make recommendations on the ongoing event programme, including where to increase, reduce or reallocate investment.
About you
Essential Skills:
- Experience in a Marketing role with responsibility for campaign strategy as well as execution.
- Experience developing and delivering acquisition strategies that drive measurable pipeline growth.
- Experience leading multi-channel, integrated campaigns across digital, events, PR, email and direct marketing.
- Confident analysing campaign data to optimise performance and improve ROI.
- Strong briefing and project management capability, ensuring delivery on time and to quality standards.
- Highly organised, able to manage multiple priorities and deadlines.
- Well versed in Microsoft Office: advanced PowerPoint and Word, intermediate Excel.
- Marketing Degree, CIM qualification or similar.
- Willingness to travel to various customers around the UK and participate in events and exhibitions.
- Full UK driving licence.
Desirable Skills:
- B2B marketing experience within the Education Market, Foodservice or Contract Catering.
- Experience in organising and managing events.
- Excellent communicator with strong presentation skills.
- Familiar with CRM systems (HubSpot) and marketing automation.
- Understanding of the Education catering environment.
- Copywriting capability.
Company Benefits:
- Competitive salary - accredited Living Wage employer.
- 25 days holiday per year, plus bank holidays.
- Option to purchase up to 5 additional days holiday per year.
- Discretionary annual bonus scheme.
- Pension scheme - employer matched contributions up to 4%.
- Life assurance scheme worth at least 1x annual salary.
- Subsidised canteen.
- Free parking.
- Free turkey or voucher at Christmas.
- apetito perks scheme including salary sacrifice options and retail discounts.
Our Values:
As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of. We develop a range of products designed to enhance health and well-being for all our customers. We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people. We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040. Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer. We embrace inclusion, empowering individuals from diverse backgrounds. Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential.
Senior Marketing Executive in Trowbridge employer: apetito Limited
At Wiltshire Farm Foods, we pride ourselves on being an excellent employer that values our team members and their contributions. Our part-time delivery drivers enjoy a supportive work culture, flexible hours, and the opportunity to make a meaningful impact in the community by delivering nutritious meals. With a focus on employee growth and development, we offer training and resources to help you thrive in your role while enjoying the benefits of working within a friendly and dynamic team environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in Trowbridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for apetito Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like apetito Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with apetito Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at apetito Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive in Trowbridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit apetito Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of apetito Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about apetito Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at apetito Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at apetito Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At apetito Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
