At a Glance
- Tasks: Plan and optimise paid social campaigns on Meta and TikTok for exciting brands.
- Company: Dynamic agency with a focus on innovation and creativity.
- Benefits: Competitive salary, hybrid work model, and opportunities for growth.
- Other info: Collaborative environment with a strong emphasis on learning and development.
- Why this job: Join a creative team and make an impact with cutting-edge AI tools.
- Qualifications: Experience managing paid social budgets, especially on Meta and TikTok.
The predicted salary is between 39600 - 48400 £ per year.
Plan, run and optimise paid social campaigns across Meta and TikTok for growing brands, with AI decision support behind you. You'll own performance day to day and help shape how each channel fits the wider media mix.
What you'll do:
- Plan, build and optimise paid social campaigns, from audiences and structure to budgets and bidding.
- Work with creative to brief, test and learn from ads, and turn results into the next round of ideas.
- Set up and check measurement, including pixels, the Conversions API and lift or incrementality tests.
- Report clearly on what changed, why, and what we should do next.
- Use our AI decision support to spot patterns faster, while keeping the judgement calls yours.
What we're looking for:
- Hands-on experience managing paid social budgets on Meta, with TikTok experience a strong plus.
- A test-and-learn mindset, and comfort with numbers, attribution and spreadsheets.
- Clear communication with clients and colleagues.
- Agency or in-house experience both welcome.
How we work:
- Hybrid, based in London.
- Salary agreed with you based on experience.
Paid Social Manager employer: Aperturedigital
Aperturedigital fosters a collaborative work culture that encourages creativity and innovation. Employees benefit from opportunities for professional development and are part of a team that integrates data-driven insights into creative strategies. This unique approach allows for continuous learning and growth within the fast-paced advertising industry.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aperturedigital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aperturedigital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aperturedigital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aperturedigital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aperturedigital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aperturedigital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aperturedigital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aperturedigital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aperturedigital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aperturedigital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
