Turn performance data and audience insight into paid social creative that works across Meta and TikTok.
We're looking for a Creative Strategist to sit between data and creative: finding what makes ads work, briefing new concepts and running a steady testing programme across Meta and TikTok.
What you'll do
- Dig into ad performance and audience insight to find what's working and why
- Write clear creative briefs and concepts: hooks, angles, formats and scripts
- Work with designers, editors and creators on UGC and creator-style video
- Plan and read creative tests, and turn the learnings into the next round of briefs
- Share a point of view on platform trends and what they mean for our clients
What we're looking for
- Experience creating or briefing paid social ads, ideally for direct-response or e-commerce brands
- Comfort reading performance data and connecting it to creative decisions
- A strong eye for short-form video and how people actually use Meta and TikTok
- A portfolio or examples of ads you've shaped
How we work
- Hybrid, based in London
- Salary agreed with you based on experience
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