Mobile Growth Manager

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At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners. Through data-driven strategies, we harness our expertise in performance marketing, creative strategy, and product optimisation to achieve outstanding results.

Founded in 2022 by industry visionary Hannah Parvaz, we\’ve quickly made waves. Already twice recognised as Business Consultant of the Year and named 2024\’s Most Innovative Growth Agency, our trajectory is nothing short of extraordinary.

Now, as we prepare to scale new heights in 2025, we\’re building a dream team to fuel our ambitions. This is your chance to join us and be part of our incredible growth story. Are you ready to make an impact?

Our Culture:

• Growth mindset. We\’re hungry to learn and improve
• Take full responsibility for every outcome—no excuses
• Obsess over results. We\’re here to make a measurable impact
• We\’re data-obsessed. We let numbers, not opinions, guide our decisions
• Client success is our success. Period
• No ego. The best idea wins, regardless of who it comes from
• Radical candour. We give and receive honest feedback to fuel growth

Work from anywhere

Embrace our remote-first culture that prioritises impact over location. Work from wherever you\’re most productive, while enjoying meaningful connections with the team in London from time to time. We bring everyone together regularly for inspiring sessions and great conversations over amazing food, because the best ideas often start with \”what if?\”.

Requirements

️ Role Overview

We\’re looking for a Mobile Growth Specialist to own the levers that get users to discover our app and keep coming back.

You\’ll sit at the intersection of ASO (App Store Optimisation) and CRM (email, push, in-app), running experiments to improve acquisition, activation, retention, and monetisation. You know how to optimise app store listings and how to design lifecycle journeys that turn installs into loyal users.

This role is hands-on and outcome-driven. You\’ll work closely with growth leads, creatives, and product marketers to test metadata, messaging, onboarding flows, re-engagement campaigns, and store creatives, constantly looking for ways to move the needle across the funnel.

Key Responsibilities

App Store Optimisation (ASO)

• Own ASO strategy and execution across iOS and Android
• Conduct keyword research, write metadata, and monitor rankings
• Optimise screenshots, icons, videos, and preview assets for conversion
• Plan and test Custom Product Pages (iOS) and Store Listing Experiments (Google)
• Track performance of metadata and creative tests using App Store Console, Play Console, and third-party tools
• Monitor competitors and category trends to identify new opportunities

Lifecycle Marketing (CRM)

• Design and implement lifecycle journeys via email, push, and in-app messaging
• Build onboarding, activation, re-engagement, and upsell campaigns
• Segment audiences and set up behavioural triggers using tools like Braze or Customer.io
• Write, test, and iterate on high-performing CRM copy and creative
• Track and report performance across all campaigns, using product analytics and attribution tools

Growth Strategy & Experimentation

• Prioritise and run A/B tests across the user journey, from store listing to onboarding to post-trial
• Collaborate with performance and product teams to align store presence and lifecycle messaging with paid campaigns
• Use insights from analytics, reviews, and customer feedback to improve funnel performance

Required Experience & Skills

• 2+ years in a mobile growth, CRM, or ASO role (agency or in-house)
• Proven experience writing metadata and optimising app store assets
• Experience designing, building, and optimising CRM flows (email/push/in-app)
• Familiarity with tools like AppTweak, Appfigures, Braze, Customer.io, Firebase, Amplitude, RevenueCat, Segment
• Strong understanding of lifecycle metrics (D1/D7, churn, LTV, push open rate, trial CVR, install CVR)
• Ability to analyse and act on creative and messaging performance
• Excellent communication and collaboration skills—comfortable working cross-functionally with growth, design, product, and data
• High attention to detail and comfort juggling multiple experiments at once

Bonus Points

• Copywriting or creative direction experience (for ASO or CRM)
• Familiarity with paid UA strategy and alignment between ads and store
• Knowledge of submission processes for App Store featuring
• Experience in subscription-based mobile apps
• Comfort setting up event tracking or working with devs to instrument CRM triggers

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Part-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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