Remote Founder's Assistant in Luton

Meet Aperture. Aperture is a growth consultancy and advertising partner for ambitious apps, platforms and digital products. We work across performance marketing, creative strategy, product optimisation, CRM, analytics and experimentation to help companies scale. Founded in 2022, Aperture has quickly made waves. We’ve been recognised as Business Consultant of the Year and named 2024’s Most Innovative Growth Agency. We work with some of the most exciting digital products in the world, and we’re now building the team that will take Aperture into its next stage of growth. Our job is to make growth happen.

Our culture

• Client success is our success. Period.
• Growth mindset. We're hungry to learn and improve.
• No job is too small. We support each other and JDFI.
• Take full responsibility for every outcome. No excuses. No ego.
• The best idea wins, regardless of who it comes from.
• Obsess over results. We're here to make a measurable impact.
• Radical candour. We give and receive honest feedback to fuel growth.
• We’re data-obsessed. We let numbers, not opinions, guide our decisions.

The role

We’re hiring a Founder’s assistant to work closely with Aperture’s founder. This is a high-trust role for someone who is exceptionally organised, discreet, thoughtful and calm under pressure. You’ll help create space around the founder by taking ownership of the logistics, details, decisions and follow-ups that make life and work run smoothly. This is not a passive admin role. It’s a role for someone who loves making things feel seamless. Someone who notices what needs to happen before it becomes urgent. Someone who can take a loose request, understand the context, make a good judgement call and get it done. The right person will have excellent taste, strong instincts and genuine pride in being useful.

Who this is for

This is for someone who sees the moving parts immediately. You are the kind of person who naturally thinks ahead. You do not need every step explained. You can work out what needs to happen, what might go wrong and what would make something feel easier, smoother or better considered. You are organised, but not robotic. Warm, but not overfamiliar. Fast, but not careless. Polished, but not precious. You know how to be discreet. You understand tone, timing and context. You can communicate clearly with senior people, suppliers, clients, friends, venues and internal teams without needing to be coached through every interaction. Good taste matters in this role. Not in a superficial way, but in a standards way. You know the difference between something that is technically fine and something that is actually right. You should be comfortable moving between work and personal contexts with maturity, judgement and ease.

What we’re looking for

We’re looking for someone with strong judgement, excellent organisation and a calm, can-do attitude. You should be able to manage ambiguity, make sensible recommendations and take ownership without turning every task into another decision for someone else. You will be trusted with sensitive information, personal details, business context and access to a fast-moving founder-led company. Discretion is essential. This role will suit someone who is quietly brilliant: observant, resourceful, reliable and emotionally intelligent. You should have experience supporting busy people or high-expectation environments where organisation, discretion and follow-through really mattered. That might be as an executive assistant, personal assistant, founder assistant, events coordinator, operations assistant, private PA, hospitality/concierge professional or high-end client services coordinator. You should have experience managing diaries, travel, bookings, appointments, follow-ups and shifting priorities without needing constant direction. You should also have planned or supported events before, whether that’s dinners, client events, conferences, team offsites, launches, community events or high-touch hospitality moments. You need to be someone who can make things happen. If there’s an idea, whether it’s new merch, an event, a gift, a venue, a trip or a last-minute request, you can research options, speak to suppliers, compare costs, manage timelines and get it over the line. You do not need agency experience. You do need excellent judgement, strong organisation, good taste, discretion, emotional intelligence and a genuine enjoyment of making life run smoothly for someone else. You must have an understanding of London and its key areas/restaurants/venues; this does not need to be professional experience.

Location

We are open to someone based anywhere if they are exceptional, able to work in a UK timezone, have excellent research skills, strong judgement, and can travel to London, the UK or Europe easily when needed.

What success looks like

The founder’s life feels calmer, lighter and better organised. Open loops are reduced. Details are handled before they become distracting. Events, travel, meetings and logistics feel smooth. Ideas move from “we should do this” to done. The right things are anticipated before they become urgent. Trust builds quickly because your judgement is consistently good.

How we work

Aperture is remote-first and impact-first. You can work from wherever you’re most productive, while staying closely connected through regular communication, team sessions, events and in-person meetups. This role will require flexibility. Some work will be predictable, some will not. Some weeks will be quiet and structured. Others will involve travel, events, last-minute changes or unusual requests. You must be able to work in a UK timezone. Work from anywhere, with flexibility around how you structure your day. Regular team meetups and events. Travel to team meetups covered. Direct exposure to a fast-growing business and founder. Varied work across business, events, travel and personal logistics. A high-trust role with real responsibility from day one.

Before you apply

We read every application. For this role, we do not want a generic cover letter. Before applying, please research Aperture and its founder, then write a letter explaining why you think you are the right person for this specific role and attach it as a PDF. If you do not include this letter, you will be automatically excluded. We want to understand how you think, what you noticed, and why this role makes sense for you. Specific examples matter more than polished language. Tell us where you have done this kind of work before, what kind of person you are to work with, and how you would approach supporting a founder whose work spans clients, events, travel, partnerships, content and a fast-moving business. We can tell when something is generic. For this role, we are especially interested in your judgement, discretion, taste, organisation and ability to make life feel easier without creating more work. We do not want AI generated responses, but genuine authentic language.