Performance Analyst in London

At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners. Through data‐driven strategies, we harness our expertise in performance marketing, creative strategy, and product optimisation to achieve outstanding results.

Founded in 2022 by industry leader Hannah Parvaz, Aperture quickly made waves. Recognised as Business Consultant of the Year and named 2024's Most Innovative Growth Agency, our trajectory is extraordinary. We are scaling new heights in 2026 and building a dream team to fuel our ambitions. Join us and make an impact.

Our Culture:

• Growth mindset – hungry to learn and improve
• Take full responsibility for every outcome – no excuses
• Obsess over results – measurable impact is our focus
• Data‐obsessed – let numbers guide decisions
• Client success is our success – period
• No ego – the best idea wins regardless of source
• Radical candour – honest feedback fuels growth
• No job is too small – we support each other and JDFI

Work from Anywhere:

Embrace our remote‐first culture prioritising impact over location. Work wherever you're most productive, while enjoying meaningful connections with the London team from time to time. You must be able to work in a UK timezone.

Role Overview:

We're hiring a Performance Analyst to be the source of truth for performance across our client portfolio. This hands‐on, analytical role sits at the heart of Aperture's performance function, owning reporting, analysis, and insight generation across paid media accounts. You will interpret data, flag risks early, and translate performance into clear direction for growth and creative teams.

Key Responsibilities:

• Performance reporting and analysis
• Own reporting across paid media (Meta, Google, TikTok, etc.)
• Build clear, consistent reporting views and narratives for each client
• Ensure reporting reflects true business performance, not surface‐level platform metrics
• Maintain accuracy, consistency, and clarity across all outputs
• Insight generation and decision support
• Identify what is genuinely working vs. what looks good on the surface
• Handle client‐specific caveats: geo mix, pricing & monetisation, funnel depth & lag, attribution limitations
• Flag risks, anomalies, and misleading signals early
• Surface insights that inform creative briefs, testing direction, and prioritisation
• Experimentation and measurement
• Support experimentation by tracking tests accurately over time
• Maintain and improve naming conventions, metrics, formulas, and reporting logic
• Document and share learnings across the team
• Collaboration and communication
• Work closely with Growth Leads to prepare client readouts and discussions
• Act as a bridge between performance and creative teams
• Translate data into clear, actionable insight for non‐technical stakeholders
• Push back when metrics, conclusions, or interpretations are misleading

Requirements:

• Experience: 2+ years in performance marketing, analytics, or a closely related role
• Experience with paid media data across Meta, Google, and TikTok
• Subscription or funnel‐based businesses is a strong plus

Skills and mindset:

• Strong comfort with numbers, spreadsheets, and formulas
• High attention to detail – notice inconsistencies others miss
• Strong analytical judgement – understand when a metric is lying
• Ability to explain complex performance issues simply and clearly
• Confidence pushing back and asking uncomfortable questions when needed
• Strong written and spoken English (client‐facing role)
• Calm, organised, and reliable under pressure
• Not a junior reporting role – you are expected to think, apply judgement, and add clarity, not just execute.

Why this role matters:

As Aperture grows, performance complexity grows with it. This role is critical to protecting decision quality, preventing bad optimisation driven by shallow metrics, and enabling faster, smarter creative and growth iteration. You'll play a key role in helping the agency scale without losing rigour or clarity.

Before you apply:

We read every single application. We care far more about how you think than a perfectly polished CV. Specific examples, clear reasoning, and honest reflection go a long way. We can tell when answers are generic or over‐polished. We're looking for people who understand the nuance of performance and care deeply about getting it right.