Marketing Manager in London

Aperture is a growth consultancy and advertising partner for ambitious apps, platforms and digital products. We work across performance marketing, creative strategy, product optimisation, CRM, analytics and experimentation to help companies scale. Founded in 2022, Aperture has quickly made waves. We’ve been recognised as Business Consultant of the Year and named 2024’s Most Innovative Growth Agency. We work with some of the most exciting digital products in the world, and we’re building the team that will take Aperture into its next stage of growth.

Our culture:

• Client success is our success. Period.
• Growth mindset. We’re hungry to learn and improve.
• No job is too small. We support each other and JFDI.
• Take full responsibility for every outcome. No excuses.
• No ego. The best idea wins.
• Obsess over results. We’re here to make a measurable impact.
• Radical candour. We give and receive honest feedback.
• We’re data-obsessed. We let numbers, not opinions, guide our decisions.

The role:

We’re hiring a marketing, content and events manager to own marketing for Aperture itself. You will not work on client accounts. Your focus will be growing Aperture’s brand, audience, community and industry presence. This is a hands-on role for someone who can move between strategy and execution. You might spend one day filming our founder, the next editing social content, planning an event, finding a venue or turning a technical conversation into a sharp LinkedIn post. The right person will be creative, organised, outgoing and full of energy. You should love being around people, feel comfortable in front of and behind the camera, and be able to take an idea from “we should do this” to done.

What you’ll own:

• Content and social: You will run Aperture’s social channels and support the founder’s personal brand. This includes:
• Planning and managing our content calendar
• Writing and editing LinkedIn posts
• Creating video content
• Creating repeatable content formats and series
• Repurposing events, talks and conversations into multiple pieces of content
• Publishing consistently and tracking what performs
• Events and community: You will lead Aperture’s events, dinners, panels, talks and community moments. This includes:
• Developing event ideas
• Finding venues, suppliers, speakers and partners
• Managing budgets, guest lists, invitations and logistics
• Running events on the day
• Making guests feel welcome and creating a great atmosphere
• Capturing content before, during and after each event
• Building relationships across the app, technology and marketing industries
• Brand and marketing: You will help shape how Aperture appears in the market. This includes:
• Building and delivering Aperture’s marketing plan
• Finding stories inside the company that are worth sharing
• Identifying partnerships, podcasts, awards and speaking opportunities
• Showcasing our work, team, expertise and culture
• Testing new content formats and channels
• Tracking audience growth, engagement, inbound interest and event outcomes
• Creating simple systems that keep marketing organised and moving

Requirements:

Who this is for:

• You are creative, but organised enough to finish things.
• You are naturally outgoing and love meeting people.
• You are confident directing others on camera and comfortable appearing in content yourself.
• You can film, edit, write and publish without needing a full production team around you.
• You have strong instincts for what people will stop scrolling for, share or talk about afterwards.
• You can understand a complicated topic, ask good questions and find the most interesting angle.
• You work well in ambiguity and do not need every task broken into detailed instructions.
• You bring ideas, energy and momentum, but you also follow through.

What we’re looking for:

• You should have experience across several of the following:
• Social media management
• Founder-led content
• Copywriting
• Video filming and editing
• Content production
• Events
• Community building
• Brand marketing
• Partnerships
• Photography or basic design

You do not need agency experience, and we care more about what you can create than your exact previous job title. You should be comfortable using tools such as CapCut, Premiere Pro, Final Cut, Canva, Figma, Notion and AI tools for research, drafting, editing and repurposing. A portfolio, social account, showreel or examples of content you have personally created will be important.

What this role is not:

• This is not a client delivery role.
• You will not manage advertising campaigns or produce work for Aperture’s clients. Your client is Aperture.
• This is also not a role for someone who only wants to manage external agencies or freelancers. You need to be willing to pick up the camera, edit the video, write the post, speak to the venue and get things live yourself.

Location and travel:

Aperture is remote-first, but this role will require regular time in London for filming, events and work with the founder and team. Expect to have to visit London around twice per month. You should have a strong understanding of London, including its venues, restaurants, neighbourhoods and events. The role will also involve travel across the UK and internationally. You should be comfortable with conferences, evening events and occasional last-minute opportunities. You must be able to work in a UK timezone and travel easily when required.

What success looks like:

• Aperture becomes more visible, distinctive and recognised in the market.
• Our content feels consistent, useful and recognisably ours.
• The founder’s expertise is turned into regular content without creating more admin for her.
• Our events attract the right people and create lasting relationships.
• Ideas move quickly from conversation to published content or real-world experiences.
• Marketing generates audience growth, partnerships, speaking opportunities and inbound demand.
• People in the industry start seeing Aperture everywhere.