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- Tasks: Design and execute impactful lifecycle campaigns across mobile email, push, and in-app channels.
- Company: Join Aperture, a rapidly growing consultancy recognised for innovation and exceptional results.
- Benefits: Enjoy a remote-first culture, flexible work options, and regular team gatherings for inspiration.
- Why this job: Be part of a dynamic team focused on measurable impact and personal growth.
- Qualifications: 2+ years in CRM or lifecycle marketing, with hands-on experience using relevant tools.
- Other info: Opportunity to collaborate with creative and data teams while driving user engagement.
The predicted salary is between 30000 - 42000 ÂŁ per year.
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Meet Aperture
At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners. Through data-driven strategies, we harness our expertise in performance marketing, creative strategy, and product optimisation to achieve outstanding results.
Meet Aperture
At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners. Through data-driven strategies, we harness our expertise in performance marketing, creative strategy, and product optimisation to achieve outstanding results.
Founded in 2022 by industry visionary Hannah Parvaz, we\’ve quickly made waves. Already twice recognised as Business Consultant of the Year and named 2024\’s Most Innovative Growth Agency, our trajectory is nothing short of extraordinary.
Now, as we prepare to scale new heights in 2025, we\’re building a dream team to fuel our ambitions. This is your chance to join us and be part of our incredible growth story. Are you ready to make an impact?
Our Culture:
- Growth mindset. We\’re hungry to learn and improve
- Take full responsibility for every outcome—no excuses
- Obsess over results. We\’re here to make a measurable impact
- We\’re data-obsessed. We let numbers, not opinions, guide our decisions
- Client success is our success. Period
- No ego. The best idea wins, regardless of who it comes from
- Radical candour. We give and receive honest feedback to fuel growth
Work from anywhere
Embrace our remote-first culture that prioritises impact over location. Work from wherever you\’re most productive, while enjoying meaningful connections with the team in London from time to time. We bring everyone together regularly for inspiring sessions and great conversations over amazing food, because the best ideas often start with \”what if?\”.
Requirements
Role Overview
We\’re looking for a CRM Specialist who can design and execute lifecycle campaigns that drive real impact across mobile email, push, and in-app channels. You\’ll understand what nudges to send, when to send them, and how to tailor each one to the user\’s journey, intent, and mindset.
This role blends creativity with technical execution. You\’ll be responsible for designing flows, writing and briefing copy, building and segmenting audiences, and setting up triggers that create personalised, high-performing user journeys. You\’ll collaborate with product, creative, and growth teams to improve retention, monetisation, and customer satisfaction.
Key Responsibilities
- Own CRM strategy across email, push notifications, and in-app messaging for mobile products
- Design lifecycle campaigns for onboarding, re-engagement, upsell, and churn prevention
- Build and manage automated workflows using tools like Braze, Customer.io, or Iterable
- Collaborate with product and data teams to define behavioural triggers and segmentation
- Write, review, or brief performance-optimised CRM copy (or work with a copywriter)
- Test and optimise message timing, frequency, channels, and creative
- Conduct A/B tests on subject lines, CTAs, send times, and flow logic
- Monitor KPIs and iterate based on open rates, CVR, uninstalls, and downstream revenue
- Maintain clean, documented workflows and experiment logs in Notion/Asana
- Ensure messaging is aligned with product changes, marketing campaigns, and brand voice
Required Experience & Skills
- 2+ years in CRM, lifecycle marketing, or retention marketing (ideally mobile-focused)
- Hands-on experience with tools like Braze, Customer.io, Iterable, Klaviyo, or OneSignal
- Strong understanding of email and push best practices, timing, and deliverability
- Familiarity with event-based triggers, segmentation, and lifecycle mapping
- Proficient in using Mixpanel, Amplitude, or Firebase for behavioural insights
- Comfortable writing, editing, or briefing high-performance CRM copy
- Strong project management skills, able to manage campaigns from strategy to QA to deployment
- Deep understanding of user psychology, habit formation, and growth metrics (D1/D7, LTV, etc.)
- Collaborative mindset, comfortable working with product, growth, data, and creative teams
- Detail-oriented with a strong sense of ownership over experimentation and performance
Bonus but not required
- Experience working on subscription apps or trial-to-paid journeys
- Knowledge of paywall strategies and monetisation mechanics
- Experience integrating MMP data (AppsFlyer, RevenueCat) into CRM reporting
- Familiarity with dynamic content or predictive targeting
- Ability to run reactivation or loyalty campaigns via SMS or WhatsApp
Seniority level
-
Seniority level
Associate
Employment type
-
Employment type
Part-time
Job function
-
Job function
Marketing
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Industries
IT Services and IT Consulting
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Lifecycle & CRM Specialist employer: Aperture
Contact Detail:
Aperture Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lifecycle & CRM Specialist
✨Tip Number 1
Familiarise yourself with the tools mentioned in the job description, such as Braze, Customer.io, and Iterable. Having hands-on experience or even a basic understanding of these platforms can set you apart during discussions.
✨Tip Number 2
Showcase your understanding of user psychology and lifecycle marketing by preparing examples of successful campaigns you've managed. Be ready to discuss how you tailored messaging based on user behaviour and intent.
✨Tip Number 3
Network with current or former employees of Aperture on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 4
Prepare to discuss metrics and KPIs relevant to CRM and lifecycle marketing. Being able to articulate how you've monitored and improved open rates, conversion rates, and customer retention will demonstrate your data-driven mindset.
We think you need these skills to ace Lifecycle & CRM Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Lifecycle & CRM Specialist position. Tailor your application to highlight relevant experience in CRM, lifecycle marketing, and user engagement.
Craft a Compelling CV: Your CV should clearly showcase your experience with CRM tools like Braze or Customer.io, as well as your understanding of email and push best practices. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for Aperture and their growth mindset culture. Highlight specific examples of how you've successfully designed lifecycle campaigns or improved customer retention in past positions.
Showcase Your Creativity: Since the role blends creativity with technical execution, consider including a brief portfolio or examples of past campaigns you've worked on. This could be a great way to demonstrate your ability to create engaging user journeys.
How to prepare for a job interview at Aperture
✨Understand the Company Culture
Before your interview, take some time to research Aperture's culture. They value a growth mindset and radical candour, so be prepared to discuss how you embody these traits in your work.
✨Showcase Your Technical Skills
As a Lifecycle & CRM Specialist, you'll need to demonstrate your hands-on experience with tools like Braze or Customer.io. Be ready to share specific examples of campaigns you've managed and the results achieved.
✨Highlight Your Creative Side
This role blends creativity with technical execution. Prepare to discuss how you've designed engaging lifecycle campaigns and tailored messaging to different user journeys. Bring examples if possible!
✨Prepare for Data-Driven Discussions
Aperture is data-obsessed, so be ready to talk about how you've used data to inform your strategies. Discuss your familiarity with KPIs and how you've optimised campaigns based on performance metrics.
