Turn performance data and audience insight into paid social creative that works across Meta and TikTok.
We're looking for a Creative Strategist to sit between data and creative: finding what makes ads work, briefing new concepts and running a steady testing programme across Meta and TikTok.
What you'll do
- Dig into ad performance and audience insight to find what's working and why
- Write clear creative briefs and concepts: hooks, angles, formats and scripts
- Work with designers, editors and creators on UGC and creator-style video
- Plan and read creative tests, and turn the learnings into the next round of briefs
- Share a point of view on platform trends and what they mean for our clients
What we're looking for
- Experience creating or briefing paid social ads, ideally for direct-response or e-commerce brands
- Comfort reading performance data and connecting it to creative decisions
- A strong eye for short-form video and how people actually use Meta and TikTok
- A portfolio or examples of ads you've shaped
How we work
- Hybrid, based in London
- Salary agreed with you based on experience
#J-18808-Ljbffr
Creative Strategist (Paid Social) employer: Aperture
At Aperture, we pride ourselves on being an exceptional employer that fosters a growth mindset and prioritises employee development. Our remote-first culture allows you to work from anywhere while still enjoying meaningful connections with the team, particularly during our inspiring London meet-ups. With a focus on data-driven strategies and client success, we offer unique opportunities for personal and professional growth in a dynamic environment that values every team member's input.
