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For Companies At a Glance
- Tasks: Lead creative strategy for client accounts, crafting impactful ads that perform across platforms.
- Company: Join Aperture, a rapidly growing agency recognised for innovation and excellence in advertising.
- Benefits: Enjoy a remote-first culture, flexible work options, and regular team gatherings for collaboration.
- Why this job: Be part of a dynamic team that values creativity, data-driven decisions, and personal growth.
- Qualifications: 2+ years in creative strategy or growth marketing; strong understanding of TikTok and Meta ad formats.
- Other info: Opportunity to contribute to Aperture's own brand campaigns and events.
The predicted salary is between 36000 - 60000 £ per year.
Meet Aperture
At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners. Through data-driven strategies, we harness our expertise in performance marketing, creative strategy, and product optimisation to achieve outstanding results.
Founded in 2022 by industry visionary Hannah Parvaz, we\’ve quickly made waves. Already twice recognised as Business Consultant of the Year and named 2024\’s Most Innovative Growth Agency, our trajectory is nothing short of extraordinary.
Now, as we prepare to scale new heights in 2025, we\’re building a dream team to fuel our ambitions. This is your chance to join us and be part of our incredible growth story. Are you ready to make an impact?
Our Culture:
- Growth mindset. We\’re hungry to learn and improve
- Take full responsibility for every outcome—no excuses
- Obsess over results. We\’re here to make a measurable impact
- We\’re data-obsessed. We let numbers, not opinions, guide our decisions
- Client success is our success. Period
- No ego. The best idea wins, regardless of who it comes from
- Radical candour. We give and receive honest feedback to fuel growth
Work from anywhere
Embrace our remote-first culture that prioritises impact over location. Work from wherever you\’re most productive, while enjoying meaningful connections with the team in London from time to time. We bring everyone together regularly for inspiring sessions and great conversations over amazing food, because the best ideas often start with \”what if?\”.
Requirements
Role Overview
We\’re looking for a Creative Strategist who lives at the intersection of performance and storytelling. Someone who can translate platform trends and data into scroll-stopping concepts, and work collaboratively to bring those ideas to life, again and again.
This role sits at the heart of what we do: building ad creative that doesn\’t just look good, but performs. You\’ll lead the creative strategy for multiple client accounts, partnering with media buyers, editors, and creators to design and test creative that drives measurable impact across Meta, TikTok, and beyond.
You\’ll use insights from platforms, performance data, and user psychology to generate original concepts, brief creators or editors, and work closely with our clients to help them understand what\’s working and what to try next. You\’ll manage a structured testing pipeline, track results across experiments, and champion learnings that help scale what works.
This isn\’t a role where you\’ll just hand off ideas and hope for the best. You\’ll get your hands dirty in the creative process, from finding the perfect meme format to rewriting hooks for a UGC script to editing short copy lines for a carousel ad. At the same time, you\’ll be guiding clients through the logic behind the creative direction, connecting strategy with storytelling and data with impact.
Key Responsibilities
- Run structured weekly creative ideation and testing cycles across Meta and TikTok
- Collaborate closely with the Growth Lead and Founder to brainstorm new angles, review performance, and refine creative direction
- Bring fresh ideas to the table, whether it\’s a new ad hook, a visual reference, or a meme format that fits the brief
- Write clear, actionable creative briefs grounded in platform insights, user psychology, and client objectives
- Review and refine concepts, copy, and video edits with an eagle eye—nothing gets past you
- Analyse creative performance (hook rates, CTRs, ROAS, completion rates) to guide iterations and uncover scalable ideas
- Source and direct UGC creators, or work with editors and designers to bring creative to life across formats
- Use tools like TikTok Creative Center, Meta Ad Library, Motion, and competitive research to spot trends and inform strategy
- Track ideas, briefs, and testing cycles using Asana and Notion—helping keep momentum without chaos
- Occasionally contribute to content and creative direction for Aperture\’s own brand, campaigns, and events
Required Experience & Skills
- 2+ years in a creative strategy, growth marketing, or performance-driven creative role (agency or in-house)
- Deep understanding of TikTok and Meta paid ad formats—including UGC, statics, video, carousels, memes, and motion graphics
- Proven experience briefing or collaborating with designers, editors, or UGC creators to deliver high-performing ad creative Comfortable interpreting creative performance data (hook rate, CTR, CVR, ROAS, VTR, thumb stop rate) and acting on insights
- Highly collaborative, with experience working cross-functionally with media buyers, growth leads, and brand or product teams
- Proficient in tools like Notion, Asana, TikTok Creative Center, Meta Ads Manager, Canva, and Google Workspace
- Obsessed with the details, whether it\’s copy line length, video pacing, or naming conventions in a Notion board
Bonus But Not Required
- Strong video editing or motion design skills (CapCut, Adobe tools, Descript, etc.)
- Sharp copy instincts, especially for performance hooks, punchy headlines, and UGC scripts
- Familiarity with creative testing structures (e.g. ad concept matrices, variant naming, test planning)
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Creative Strategist employer: Aperture
Contact Detail:
Aperture Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist
✨Tip Number 1
Familiarise yourself with the latest trends on platforms like TikTok and Meta. Understanding what types of content are currently performing well can give you a significant edge in discussions during interviews.
✨Tip Number 2
Engage with creative communities online, such as forums or social media groups focused on advertising and performance marketing. This will not only expand your network but also keep you updated on innovative strategies and ideas.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to inform your creative strategies in past roles. Being able to articulate your thought process and results will demonstrate your fit for the role.
✨Tip Number 4
Showcase your collaborative skills by highlighting any cross-functional projects you've worked on. Emphasising your ability to work with media buyers, designers, and clients will resonate well with our team-oriented culture.
We think you need these skills to ace Creative Strategist
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the role of a Creative Strategist at Aperture. Familiarise yourself with their focus on performance marketing and storytelling, and think about how your skills align with these requirements.
Tailor Your CV: Customise your CV to highlight relevant experience in creative strategy, growth marketing, or performance-driven roles. Emphasise your familiarity with platforms like TikTok and Meta, and showcase any successful campaigns you've worked on that demonstrate measurable impact.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also reflects your understanding of Aperture's culture and values. Mention your growth mindset, data obsession, and collaborative spirit, and provide specific examples of how you've embodied these traits in your previous work.
Showcase Your Creativity: In your application, include examples of your creative work, such as ad campaigns or projects that illustrate your ability to translate data into compelling concepts. If possible, link to your portfolio or provide case studies that demonstrate your creative process and results.
How to prepare for a job interview at Aperture
✨Showcase Your Creative Process
Be prepared to discuss your creative process in detail. Share examples of how you've transformed data and trends into compelling ad concepts, and explain the steps you took to bring those ideas to life.
✨Demonstrate Data-Driven Decision Making
Aperture values a data-obsessed approach. Be ready to talk about how you've used performance metrics to guide your creative strategies. Highlight specific instances where data influenced your decisions and led to measurable results.
✨Collaborative Spirit is Key
Emphasise your experience working cross-functionally with teams. Discuss how you've collaborated with media buyers, editors, and creators to refine creative direction and achieve client objectives. Show that you're a team player who values input from others.
✨Prepare for Creative Ideation
Expect to engage in brainstorming sessions during the interview. Come armed with fresh ideas or concepts that align with current trends on platforms like TikTok and Meta. This will demonstrate your proactive approach and passion for creative strategy.
